Excellence is the affirmation of every hard-working group and individual; Excellence is also a dazzling mark given by the times to every hard-working individual and group. Every era has outstanding people who weave colorful colors for our times with their own light.

On August 16, senior media person Yang Lan and leaders of Changan Mazda created a unique cloud conference room with the theme of "Excellence" in the official live broadcast room. Show the new atmosphere and new vision of Changma to 3.2 million Mazda users with four conversations with temperature and depth. At the same time, Changan Mazda's next-generation Mazda 3 Angkeira Obsidian Edition and Mazda CX-30 Obsidian Edition were listed in this event.

"A new generation of obsidian version of two cars"

Following the first "Le Mans Live" in the industry, Changan Mazda once again explored the ultra-long live broadcast mode. This listing conference, from corporate executives to front-line employees, from senior media people, engineers, designers to cross-border bloggers and anchors with goods, was broadcast live on 10 hour, bringing users wonderful "ten" of wonderful contents such as new car release, brand story sharing and millions of welfare broadcasts.

Building a user-oriented enterprise is the constant color label of Changan Mazda.

"We have always adhered to the thinking of' user+'and always put users first." Wang Hui, executive vice president of Changan Mazda Automobile Co., Ltd., said that under the guidance of the "user+"thinking, Changan Mazda has achieved integration in product updating, channel integration, service experience and digital construction.

Yang Lan (left)? Wang Hui, Executive Vice President of Changan Mazda Automobile Co., Ltd. (right)

At the product level, Changan Mazda will continue to introduce the latest technology and design to create more high-value products with excellent genes such as "pleasant driving, safe and secure, innovative design"; At the channel level, Changan Mazda will organically integrate channels according to the needs of users, and build a whole life cycle chain covering pre-sales, after-sales and upgrading; On the service level, Changan Mazda will adhere to the principle of "full car, full scene and full aging", unify the sales and after-sales service standards, and realize the brand experience of 3.2 million Mazda users in the domestic market; In terms of enterprise digitalization, Changan Mazda has gradually laid out digitalization in manufacturing, quality control, marketing management and after-sales service, and provided users with better products and services with brand-new digital technology.

[Next Generation Mazda 3 Angkeira Obsidian Edition]

The innovative spirit of breaking the routine is Mazda's constant technical foundation.

In the history of passenger car manufacturing for more than half a century, the unconventional technology research and development spirit and the "people-oriented" development concept constitute Mazda's unique brand background. In the dialogue with the theme of "brand", President Yu Ganggui of Changan Mazda Automobile Co., Ltd. reviewed Mazda's pioneering Hiroshima spirit and the development of China market. In order to meet the personalized and diversified car buying scenes of users, Changan Mazda once again launched a new generation of obsidian double cars in synchronization with the global market, perfectly interpreting the product connotation of "Obsidian Excellence" with advanced value.

[Mazda CX-30 Obsidian Edition]

Sumokaoka said: "Mazda plans to launch five hybrid cars, five plug-in hybrid cars and three EV cars around the world from 2022 to 2025, with the concept of environmental protection and paying attention to the whole life cycle of the car, so that users can enjoy driving while caring for the earth and the environment."

Zhu Gangjing, President of Changan Mazda Automobile Co., Ltd.

Enhance users' lives with younger services and products.

Digitally empowering users is an important part of brand rejuvenation. Based on the insight of users' needs, Changan Mazda launched "Ma Yue Starry Sky" 2.0, which upgraded the three service systems of "intelligent car purchase, comfortable car purchase and exclusive car management", covering 2 1 car use scenarios serving users, including car purchase, car use, service and car purchase increase and change.

Wu, executive deputy general manager of Changan Automobile Sales Branch, said: "In the future, a new matrix of Changan digital service platform will be built through the contacts of APP, applet, private domain platform, service number and official website, so as to comprehensively enhance users' full-scene digital car purchase experience and create a digital ecosystem where users * * * create, * * enjoy and * * win. "

[Ma Yue starry sky] 2.0

In addition to online service contacts, Wu also announced that Mazda MOMENT, a brand-new brand format based on customer scenarios, is a young and experiential space specially created for users. In the future, the location of every Mazda moment will be based on satisfying the user's experience scene. The first one in China will settle in Nanjing and will meet users this year.

Yang Lan (left)? Wu (right), Executive Deputy General Manager of Changan Automobile Sales Branch

Live in the present with Excellence and interpret the future with youth. In the creation of younger products, the two-car obsidian version adds a design full of speed on the basis of "Soul 2.0". Wheels, rearview mirrors and luggage racks (Mazda CX-30 Obsidian Edition) are treated with bright black paint technology to meet the young users' pursuit of personality charm. At the same time, the next generation Mazda 3 Angkeira obsidian edition also added extremely gray car paint which is very popular with users. In terms of interior, the obsidian version of the seat provides a burgundy choice, and red interior stitching is added, which brings a luxurious experience with a strong sense of handwork to drivers and passengers. High-quality blackening kit and burgundy seat are matched with advanced leather technology. Changan Mazda gives back to users at the price of 1 000 yuan, which is far lower than the actual cost.

[Mazda CX-30 Obsidian Edition with bright black wheels]

[Bright black rearview mirror+extremely gray car paint (next generation Mazda 3 Angkeira Obsidian Edition)]

[Next Generation Mazda 3 Angkeira Obsidian Burgundy Red Seat]

At the same time, the Obsidian version of the two cars is equipped with Mazda's newly developed "i-DM comprehensive driving evaluation system" to meet the needs of users for higher-dimensional driving pleasure. The system scores the users' driving by counting the running data of the car body sensors, which improves the driver's driving skills, brings more comfortable riding experience to the occupants in the car and reduces the fuel consumption of the vehicle. The "i-DM comprehensive driving evaluation system" will be upgraded for free, and will be standard on all Obsidian models.

& ltp