With the support of the government and the development of the Internet, Little Red Book has gradually become an ecological platform in various fields of interest, producing hundreds of thousands of notes about food, sports and travel every day. On this basis, how can the brand "kill a bloody road" in the massive content and get the maximum exposure? Yiren.com believes that we can proceed from the following points: 1, looking for more combination points: focusing on hot spots in combination with the platform, combining hot spots and product selling points, and taking the pain points of users as the core;

2, pay attention to the first picture: use more before and after comparison, attach keywords, choose high-definition exquisite cover, avoid excessive P pictures and stealing pictures, and use real life scenes more;

3. Setting contradictions: throwing opinions or puzzles on a certain issue, setting "irrelevant" arguments on products, and setting controversial comments in the comment area and putting them at the top.

4. Attention of the title party: the title should poke the pain point, identify the sound of * * * *, use more quantifiers to be more intuitive, use more functional demand words, identify the segmentation scene accurately, and dig deep into the advantages of product components.

5. Video+text combination: Videoization is the trend of the platform, which can be supported by the traffic of the platform. The combination of graphics and text can meet different reading scenes and improve the collection rate of major platforms, but the video style should not be Tik Tok style.

6. Copywriting is easy to understand: explain dry goods and professional opinions in popular language, use expressions, symbols and summary sentences, share sincerely, and avoid plagiarism and exaggeration.