More than 20 business leaders, including Gree Electric Chairman Dong Mingzhu, famous director Li, Dangdang Executive Director and Founder, and Jiahe Yipin Chairman, gathered together.

Some of the big coffees shared their own entrepreneurial stories, some analyzed the distribution of market dividends under the background of "her era", and some raised issues such as how to help women improve their quality of life and start businesses.

Among them, Fan Wenhua, the strategic partner of China Entrepreneur, as the organizer, was also invited as the founder of Fan Wenhua's brand, telling the story of his deep cultivation in the field of facial care for 33 years.

Fan Wenhua was born in a family of traditional Chinese medicine.

Growing up in a pharmacy, she is used to knowing and grasping drugs.

Even, there is a chance to carry a bamboo basket and go into Qingshan to collect herbs.

Walking on the winding path, while listening to the adults explain to her the efficacy of flowers and plants on the road, she learned the appearance of adults and pulled them down and put them in a bamboo basket.

After returning home, put the flowers and plants in different laundry baskets to dry. The sealed ones should be sealed and the ground ones should be ground.

Fan Wenhua learned a lot about herbs.

However, her mind is not like her elders, to be a Chinese doctor who can help the world.

For her, those flowers and plants are props to make her beautiful.

Sometimes, she will make herself a medicine bag with herbs to repel mosquitoes or incense; Sometimes, flowers and plants are used to make mud paste and dye nails red.

It is a person's nature to love beauty. But in the 1980s, when food and clothing were not completely solved, few people showed it publicly.

However, Fan Wenhua publicly expressed her love and pursuit of beauty, and even her first job was related to beauty.

At that time, the most lively departments of Taiyuan Cheng Nan Service Company were bath center, photo studio and barber shop.

As a new industry, the beauty industry has not received much attention. Even if someone goes to a beauty salon, they are secretly afraid of being laughed at by others.

However, after Fan Wenhua entered the company in her early twenties, she insisted on going to the newly-opened beauty department and working as an apprentice with a beautician.

At that time, her only thought was not only to make herself beautiful, but also to make all the women who walked into the store beautiful.

It is this interest and mission that makes Fan Wenhua work very hard and stay with Master. Before long, he can take care of his clients alone.

The family originally hoped that Fan Wenhuan would continue to be a Chinese medicine practitioner. After all, the contacts and resources accumulated by several generations in the family can be used by her in the future.

But after seeing her enthusiasm for this job, they all supported her decision.

No one expected that this support not only helped Fan Wenhua solve many difficult problems in the future, but also helped her develop the breadth and depth of her career.

After working for several years, Fan Wenhua has been able to stand on her own feet.

The Royal Medical and Beauty Department officially put into business after the 25-square-meter beauty department was cleaned up again.

With the spring breeze of reform blowing all over China, the proportion of women going out to work and socializing is increasing.

At the same time, people pay more and more attention to their own image, and the business in Fan Wenhua's shop is gradually improving.

On one occasion, Fan Wenhua's mother called to tell her:

Fan Wenhua naturally dare not disobey. When caring for her neighbors, she is not only careful in nursing, but also considerate in service.

Later, my sister took her classmate to the store for beauty treatment and said to her, "You should work hard, this classmate is very powerful."

She readily agreed.

After several times, her neighbors and her sister's classmates became regular customers in her shop, saying that she was careful in nursing.

Fan Wenhua heard this but understood a truth:

In the final analysis, people who come to do beauty treatment enjoy a service process and enjoy the effect of service. Whether you are careful, whether you can make customers feel at home, and whether you really think about customers, customers are like a mirror in their hearts.

After Fan Wenhua figured this out, he adjusted his mentality. Sure enough, the business in the store is much better than before.

Limited by the times, skin care products in the beauty industry at that time were mostly composed of massage cream and skin care moisturizing cream, which were basically enough for nursing-oriented customers.

But this can't solve the customer's demand for acne and freckle.

However, as a descendant of a family of Chinese medicine practitioners, Fan Wenhua has a special ointment that can help customers get rid of acne.

Because of the good reputation, customers occasionally come to the store and ask Fan Wenhua to help solve the acne on her face.

I just didn't expect that misfortune and happiness depended on it, and both happiness and misfortune fell to the ground.

In the process of treating acne, Fan Wenhua's shop almost encountered the crisis of closing.

That is a girl who is about to graduate from college. Because there are too many pimples on her face, she feels inferior and even has no confidence in finding a job.

I heard that Fan Wenhua's beauty salon can help acne. When the girl came to the store, she nervously asked Fan Wenhua if she could not completely cure the acne on her face.

Because of her previous experience, Fan Wenhua is confident that the medicine will get rid of acne.

Maybe it's because there are too many pimples on the face, or maybe it's because the skin is special. It takes a lot of time for acne on girls' faces to disappear, and the feeling of acne marks disappearing is still far away.

The girl's boyfriend thinks Fan Wenhua is cheating. In a rage, he went to the store to make trouble and smashed the glass all over the floor.

Although Fan Wenhua felt very wronged, after all, everyone had different time to eliminate acne marks, but in order to save her reputation, she turned to her uncle who was a Chinese medicine practitioner for help overnight.

With the help of her uncle, she got an ancestral prescription of traditional Chinese medicine, mixed it with Chinese herbal medicine, mashed it into ointment, and let the girl apply it to the acne marks.

Before long, the acne marks really disappeared. The girl was embarrassed because of her boyfriend's unreasonable behavior, so she bought fruit to apologize to her.

Although his reputation was preserved, Fan Wenhua thought a lot.

In fact, which girl doesn't love beauty? It's just that many girls don't know how to care for skin.

Even people who deal with beautiful women every day like themselves sometimes don't know what to do, let alone others.

From then on, Fan Wenhua had an idea in her heart. In the future, she must develop skin care products that "suit the right medicine" to benefit all female friends.

After that, when she gives her customers skin care, she will write down their skin types according to their skin conditions; At the same time, she began to use Chinese medicine to study what Chinese herbal medicines can be added to skin care products for different skin types, so as to prepare for the future entrepreneurial road.

1998, Fan Wenhua's eighth beauty salon has opened.

But the accumulated experience of personally taking care of customers over the years tells her that the time has come and it should be cracked down.

In order to meet different customers and different nursing needs, Fan Wenhua is going to let Chinese medicine shine in beauty salons.

To this end, she gave up her own shop, set up a factory in Guangzhou and began to develop skin care products.

She named the brand after her own name "Fan Wenhua".

When it comes to the reason for this move, she explained:

Just like making a promise with his reputation, identity and everything, Fan Wenhua's initial heart in starting a business has always been a pure heart and will never cheat.

At the beginning of the business, everything was very difficult, even if she hit a wall everywhere, she gritted her teeth and insisted.

Choosing a factory site, attracting investment and handling all kinds of documents, she is like a gyro, turning around.

When the research progress was slow, she began to work in the research room for many days, staying up late with the research team to overcome difficulties.

Some people say that her skin care products contain Chinese herbal medicines, and its concept is far ahead of the whole industry. Why is it too harsh in other places, but she refuses to compromise:

Long-term high-intensity work once caused her to induce respiratory diseases and fainted in the research room:

Recalling the accident, Fan Wenhua still has a lingering fear. Can ask her again, whether she will make the same choice, but she firmly replied:

As the saying goes, don't forget your initiative, so as to achieve your ultimate goal.

Without the persistence in difficult times, where would the brand Fan Wenhua bloom today?

For the ideal of this life, you can't work too hard.

In order to spend more energy on product research and development, product and technology innovation and upgrading, Fan Wenhua did not open a shop by herself, but reached an agreement with major beauty salons to provide them with products developed by herself.

Because the products are really easy to use, beauty salons in many cities are scrambling to use Fan Wenhua's products.

By 20 13, 6000 beauty salons had been introduced to Fan Wenhua.

But at this time, Fan Wenhua had a new idea.

Fan Wenhua has always had the habit of resuming the offer.

Faced with this achievement, Fan Wenhua has a sense of crisis. She feels that the turnover of 65.438+0.8 billion in 6,000 stores has reached the ceiling of this model.

If we don't change our strategy, the turnover may rise slowly or even fall.

Through years of exploration and understanding of this industry, Fan Wenhua feels that the beauty industry has always been at the forefront.

However, there are many businesses in traditional beauty salons, with micro-plastic surgery accounting for 50% and body care such as back opening, massage and physical therapy accounting for 40%. These two are the main businesses of beauty salons, but facial care has become a running project, which is an embarrassing place where there is no money and the market is blank.

Associated with today's era, women's independent thinking awakens, their income increases, and they pay more and more attention to their appearance. At the same time, they have less and less free time.

After all, it takes 2-4 hours to go to a beauty salon and complete a whole set of procedures.

If we can save customers time and make them beautiful, the market prospect is immeasurable.

Fan Wenhua, who has accumulated 25 years of experience in facial care, decided to start a business for the third time. Instead of cooperating with beauty salons, she opened a beauty salon herself.

In order to cater to customers' time, she opened a facial care experience chain store in shopping malls, supermarkets, office buildings and communities with large traffic, specializing in facial care.

No one ever thought that this beauty salon, which can complete a full set of facial care with one foot in the retail industry in 30~60 minutes, was full of customers and burst into popularity once it was launched.

As Fan Wenhua once said:

In order to realize his dream, in 20 17, Fan Wenhua joined international research and development of high-end talents, established the facial care research institute, and put forward the concept of deep skin care.

In order to have enough funds to support the research, Fan Wenhua will spend 3%~5% of the annual sales quota on R&D investment.

The results of the institute are also very remarkable.

First of all, according to the climate differences and cultural preferences in different regions, the Institute has formulated different facial care programs for women in different regions.

Secondly, based on his own TCM background, Fan Wenhua has personally studied TCM acupuncture technology for many years, and created and updated Fan Shi massage technology in time.

With these powerful technologies as endorsements, Fan Wenhua's facial care experience store can make consumers intuitively feel the effect of products, and at the same time, it can also open up the experience link between online product sales and offline stores.

By 20021,there are more than 4,000 franchisees in Fan Wenhua, and the annual turnover is expected to reach10 billion.

Times are changing, and only by conforming to the general trend can we go further.

Taking advantage of the rise of female consumer groups, it is no accident that Fan Wenhua succeeded in "sharing beauty and passing on love" to help women solve their real needs.

What do you think of Fan Wenhua?

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Author: copper pea

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