There are four main ways to make money on Zhihu: commercial advertising, payment for knowledge, monetization of traffic and recommendation of good products.

1. Commercial advertising

There is an old saying in China that money is where the people are. This means that where there are many people and where everyone pays attention, there will be traffic. With traffic, you can accept ads and make money with goods.

2. Payment for knowledge

The way to realize payment for knowledge is that we have certain skills and can solve other people's problems, and the method of making money through the knowledge we have learned is called Realize knowledge. There are three ways to monetize knowledge on Zhihu: paid consultation, Zhihu live and e-books.

Paid consultation is a way for Zhihu users to encounter certain problems, and we have relevant experience in this area and can solve the problems and make money. Places where there are many paid consultations are also places where people's demand is relatively high, such as emotional consultation, workplace issues, legal disputes, medical questions, etc.

3. Traffic diversion and monetization

The third way is to traffic diversion and monetization. We can import the traffic of our Zhihu fans into other media for monetization, such as WeChat public accounts. Weibo, Xiaohongshu, etc.

For example, Zhang Jiawei, a big V on Zhihu, promotes his WeChat official account on his personal profile, and monetizes his official account through various methods such as receiving advertisements.

4. Recommendation of good things

The fourth way is recommendation of good things. This is also a point of vigorous development of the Zhihu platform, helping Zhihu creators to better monetize and promote content. E-commerce, closely following Xiaohongshu, Douyin and other information platforms.

As long as our creator level reaches V4, we can activate the recommendation of good products. By writing the content that we are good at, and then promoting the goods, the essence is the same as selling goods through live broadcast.