They all use the psychology of consumers' pursuit to make consumers have no resistance! 2. Worry A famous person once said: Worry is like a lock, which keeps people upset. Worry is a common psychological mistake of human beings, such as worrying about expensive things, worrying about product quality, worrying about other people's opinions and so on. Therefore, it is necessary to solve the worries of consumers through marketing itself and give them a sense of security: don't worry, our products are designed to help you solve problems and let you worry!
Third, regret that everyone doesn't want to do anything wrong, because there is no regret medicine in the world, so what we can do well is to grasp the present. In view of this psychology, hunger marketing came into being, and we like it! Some businesses will create the illusion that demand exceeds supply, giving consumers the illusion of "missing this village without this store" and "regretting if you don't buy it now"! Fourth, vanity is undeniable. Everyone will be a little vain. Giving more gifts and luxury goods is to grasp the psychology of consumers. There is no need to queue up for the VIP of the bank, and the VIP logo of QQ will not accept gifts this year. Just melatonin and so on. , are typical case applications. Greedy people's self-esteem and persistence in personality may be crushed by greed. Therefore, greed,
It is the most important weakness in marketing. We usually see free, clearance, half price, big price reduction and so on. And consumers can hardly control their excitement and excitement. Sixth, fear This may be the biggest weakness of human nature, fear of failure, fear of poverty, fear of loss, fear of loneliness and so on. So there is threatening marketing, because it makes full use of this psychological weakness and is invincible. More common are medicines, health products, insurance, etc. , hit the target customers who are afraid of death and illness.