In Japan's hosting industry-Japan called male public relations host, which is often called cowherd-cowherd has been in Japan for decades. Recently, with the promotion of TV and Internet, this semi-underground profession has become the new favorite of the media, becoming popular overnight and frequently appearing in TV dramas and big screens.

The cowboys in nightclubs have undergone strict training, and the etiquette from lighting cigarettes, pouring wine, folding towels to chatting content is quite demanding and skilled. Most cowboys don't sell their bodies. They think it's best not to buy it. Selling their bodies will reduce their charm and indirectly affect their income. They only chat and drink with customers, talk about love, sweet talk and not accompany them.

Cowherd mainly sells wine, and they can legally solicit customers in the street (women in the same trade are forbidden). Generally, they earn at least 10 million a month, and even get a red card of more than one million, which does not include the jewelry and famous cars they receive from customers. From this perspective, cowherd is indeed one of the easiest jobs to make money. Many male artists, heavily in debt, also choose to accompany the wine to the sea and become cowboys.