New balance shoes are produced by Guangzhou New balance Leading Shoes Co., Ltd., which produces men's shoes with trademarks of "Balance" and "New Balance" and has sales counters in large shopping malls. Headquartered in Yuexiu District, Guangzhou City, Guangdong Province, the enterprise is a company specializing in research and development, production and wholesale trade of footwear.

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New Balance, synonymous with New Balance, is a well-known brand of sports shoes in the United States. In 2006, New Balance entered China and established Shanghai New Balance Company. However, the Chinese name of New Balance was sued for trademark infringement. New Balance Trading (China) Co., Ltd., an affiliated company of Tianping Company in China, used another person's registered trademark "New Balance", which constituted infringement of the exclusive right to use another person's trademark and compensated the other party for 98 million yuan.

Baidu Encyclopedia-New Balance