Life is full of ups and downs, and the ambition to stay in the clouds has been through hard work and entrepreneurship. It has gone through five ups and downs
The ancient sage Mencius once said: "When heaven is going to entrust a great responsibility to a person, he must first work hard on his determination." , Tired of his muscles and bones, hungry of his body and skin, depleted of his body..." Du Yingliu started from such a predicament.
Huoshan is located in the west of Anhui Province and at the northern foot of the Dabie Mountains. It is known as the "Golden Mountain Yaoling Famous Tea Land, Bamboo Sea Mulberry Garden Hydropower Town". It is a fertile land rich in resources and natural treasures. It is also an old revolutionary base with a long history of humanity and a glorious revolutionary tradition. Today's Huoshan has a hard-working and simple folk custom, stable, wealthy and progressive people, and a superior economic development environment. It is a national ecological construction model county, a national social security model county, a national advanced county for civilized creation, the best investment city for Zhejiang merchants, and a national The health of the county, many achievements in economic construction and social undertakings are well-known throughout the province, and even famous overseas. However, once upon a time, what people saw here was barrenness, desolation, and mountain people who longed for happiness but felt helpless.
In 1952, Du Yingliu was born in Xindianhe Township, Huoshan County.
Fate does not always favor those who later achieve success at the beginning. Du Yingliu's life has been full of ups and downs and hardships since childhood. Less than eight months after he was born, his mother died of illness. The pain of losing his mother at a young age became a lingering memory of his childhood. Because he grew up in the early days of the founding of the People's Republic of China, his country was poor and his family was poor. In addition, he had 10 sisters and brothers. While he was studying for his senior year, he had few books to read.
At the age of 14, he lost the opportunity to study and left home to learn carpentry. Although he was full of desire for knowledge, he had to study and make a living with axes and chisels for five years.
At the age of 19, he responded to the call of the party and the country and enlisted in the army. He spent another five years in the military life on the Yadong border defense line at an altitude of more than 5,000 meters on the Tibetan Plateau.
In 1976, Du Yingliu took off his military uniform and returned to his hometown after retiring from the army with a golden medal and a red party card in his arms. Standing on the land of my hometown, breathing the fresh air, silently looking at the distant mountains and the blue sky and white clouds, it feels so good to be home! However, facing the poverty and desolation of his hometown, he felt a chill in his heart and couldn't help but ask himself: Where is the future?
Five years of military career have sharpened his indomitable will; the training of the party and the training of the revolutionary melting pot have enabled him to develop a persevering character; the majesty and generosity of the Qinghai-Tibet Plateau have given him more His broad mind. He secretly made up his mind to carve out a world of his own to support his family, benefit his country, and serve his country.
Although he was full of ambitions, he had a bad fate. Du Yingliu finally found a job as a contract worker in a winery with a monthly salary of more than 20 yuan, but was sent back to his place of origin on the grounds of "taking the back door" during the "Confucianism and Rectification" movement. Later, he got an accountant position in the commune oil factory. Because of his hard work and hard work, he won the trust of the leaders. A year later, he was promoted to the director of the corporate office of the commune team and the director of the comprehensive factory. However, due to reasons such as the aging of the system and personnel, the integrated plant struggled and eventually failed.
After being unemployed again and running around for half a year, the spring breeze of reform and opening up ushered in. The breath of spring can also be felt in remote mountain villages, and young Du Yingliu once again ignited the fire of hope in his heart. He seized the opportunity and aimed at the transportation industry. He borrowed 8,000 yuan from the local credit union to buy back an old Jiefang truck with the guarantee of his family's property. From then on, he started transporting alone.
“One person, one car”, anyone who knows Du Yingliu’s entrepreneurial journey knows that this was all he owned when he started in the late 1970s.
In the early days of reform and opening up, the entire country's economy was in dire straits, and the land of China was prosperous and prosperous. Transportation is running smoothly with fewer cars and more goods. As several comrades and others joined one after another, Du Yingliu set up a Xindianhe convoy locally, and then moved the convoy to Huoshan Chengguan. Inadvertently, this move caused a great sensation. Du Yingliu became the first example of farmers in the country going to cities to run transportation, and was regarded by governments at all levels as a representative of a new type of productivity. News media at all levels such as newspapers, radio, and television widely publicized it, and leaders from counties, prefectures, provinces, and even countries came to visit him one after another. He suddenly became a famous figure. After three years of operation, the business has achieved excellent results. The company has grown to 13 large and small passenger and freight vehicles, and has also opened an automobile repair shop. At this time, the Xindianhe Racing Team already had great social influence, and its economic strength exceeded one million. It can be said that it was a successful start, with both fame and fortune. However, with the increase in the number of transportation vehicles in society, competition in the industry has intensified. In addition, fleets are not as dynamic as individuals and lack management experience, so fleet operations are deteriorating. Du Yingliu assessed the situation and made a decisive decision: disband the team and start other enterprises.
After asking for help from many sources and receiving guidance from leaders, Du Yingliu decided to use the iron sand resources in the local Pihe River in Huoshan to build a factory jointly with the Institute of Chemistry and Metallurgy of the Chinese Academy of Sciences to produce ultra-low carbon industrial pure iron. From small trials to pilot trials, it cost hundreds of thousands, but the results were finally produced, with high quality and urgently needed by the market. So, the design of the factory, the purchase of equipment, the establishment of the organization, and the deployment of personnel all went smoothly. Only when the battle was about to begin did we realize that a big mistake had occurred. Since Huoshan did not have a hydrogen and nitrogen supply base, such process conditions were not available locally at that time. Du Yingliu, who was in trouble, had to find a new way out.
When he founded a joint soda ash plant to produce industrial soda ash using the metathesis process of sodium carbonate and ammonium bicarbonate, Du Yingliu once again stood at the starting line of entrepreneurship.
After investing 860,000 yuan successively, it was finally completed and put into production. Although it is an earthwork craft, it can barely maintain production, the efficiency is acceptable, and the market is in short supply. But after a few months of good times, China was once again in a comprehensive economic depression caused by inflation. It took 19 months from the establishment of the factory to the dismantling of the factory, which almost exhausted all the financial resources that Du Yingliu and his colleagues had worked hard to save. Starting a business once again faces a life or death decision.
In order to find a new way out, Du Yingliu, after seeking help from various places countless times, cooperated with the Chinese Academy of Sciences again to prepare to use the bimetallic liquid composite process to cast the mud pump steel sleeve and refractory brick mold. It is said that this is a product with high technical content, which has strict requirements on factory buildings, equipment, management and operators. But at that time, we had to make do with the basics. When the steel was tapped for the first time, the workers who had never seen the flying steel flowers were so scared that they threw away the ladle and ran away. This is evident from the production conditions at that time. Without professional knowledge and production conditions, the results will always run counter to the goal. It took nearly a year, cost millions, and ended in failure. At that time, Du Yingliu had already liquidated his valuable family property at a low price, and everyone's fundraising was in danger of being in vain. The situation was extremely difficult. He had no place to hide when he wanted to avoid debts during the holidays. He even thought that it would be easier to jump off a building and commit suicide. . However, looking at the many people who have followed him in starting a business for many years, they are still loyal, and looking at his two daughters, ranging from a 70-year-old man to a 10-year-old, the lives of more than a dozen people in the family still need him, so he steeled himself, Use strong perseverance to withstand tremendous pressure while working hard to find new opportunities.
In 1990, Du Yingliu set his sights on the completely unfamiliar sand casting. Because he was unfamiliar, he had to seek support everywhere, including drawings, quotations, contract signing, modeling, steelmaking, casting and laboratory inspections. He invited people to teach, learn, and produce on site. He needed to add equipment, train personnel, and learn management. The most difficult thing was finding business and ordering. He led people north and south, searching everywhere during the day and sleeping in the car at night, eating instant noodles and pickles. Maybe their spirit moved God, God bless them, and through connections between people and people, they finally found a small order in Shanghai. Although nearly half of the first delivery was scrapped, it was still one step away from the edge of death, and it restored and strengthened everyone's confidence.
Since then, Du Yingliu and his companions have slowly embarked on the road of casting, and gradually extended the industrial chain from casting to mechanical processing and assembly. It took them 6 years to lay the foundation for the initial business, then 5 years to adjust to the international and domestic markets, and another 2 years to establish six strategic partners, and only then have they achieved significant benefits in recent years.
Going to the world
Du Yingliu, who is over 50 years old, is gentle and elegant, with fortitude mixed with ruthlessness, and wisdom full of calmness. Thinking is the driving force for progress, and being diligent and good at thinking is one of his characteristics.
In the early 1990s, when the company founded by Du Yingliu was still called "Huoshan United Chemical and Metallurgical Plant of the Chinese Academy of Sciences", although the operating results were not bad, it was only in its infancy and there were still many difficulties to face. Solution, in terms of scale and strength, it can only be considered a "little one" among the more than 10,000 foundry companies in the country. At this time, Du Yingliu began to turn his attention to the international market. Some domestic colleagues laughed at him: "I want to do foreign trade before domestic trade has been completed. What a wishful thinking!" Some friends advised him: "It is better to play it safe and open the domestic market first." But he was unmoved. He was determined to open up the international market, and this determination started from his trip to South Korea.
That time, with the idea of ??broadening his horizons, he went to South Korea to participate in a casting products exhibition. He came to South Korea excitedly carrying his castings on his back. He was dazzled by the high-quality products from foreign countries, especially those from European and American manufacturers, which made him both frightened and excited. He was frightened because the huge gap made him feel heavy pressure; excited because he saw that casting, as a basic industry, will always have a broad market and that his own company still has huge room for development, while the international foundry industry is developing The trend of moving to developing countries has provided rare opportunities for our own companies.
On the plane back home, Du Yingliu fell into deep thought. Cooperating with foreign businessmen, introducing advanced technology and equipment, and then selling high-quality products abroad to achieve greater economic benefits should be the future development direction. He decided to find a partner from Taiwan first, because Taiwan is an intermediate platform for many American companies to transfer castings. In 1995, Du Yingliu cooperated with Taiwanese businessmen to establish Anhui Lixin Valve Industry Co., Ltd. After that, it cooperated with Mexican companies to establish the Sino-Mexico joint venture Anhui Yamei Casting Co., Ltd. in 1997, the Sino-Mexico joint venture Anhui Yingliu Casting Co., Ltd. in 2000, and the Sino-British joint venture Anhui Yingliu Machinery Manufacturing Co., Ltd. in 2001.
Anhui Yingliu Group was born in the process of export-oriented development. Since then, it has based itself on the land of Jianghuai and galloped into the international market. Since the mid-1990s, the group has gradually reduced its domestic trade market share. By 2001, the proportion of foreign trade exports had increased to 80%, and its foreign customers have gradually expanded from ordinary enterprises to some world-famous large groups. Du Yingliu began to consciously strengthen communication with key customers and established strategic partnerships with several Fortune 500 companies that were developing rapidly and stably.
Based on the needs of development strategy, Du Yingliu laid out the production base of various types of steel castings, the source product, in Huoshan.
Since its development, it has various types of intermediate frequency furnaces and electric arc furnaces from 100 kg to 30 tons, as well as 2 tons, 5 tons, 10 tons, 30 tons, 80 tons AOD refining furnaces, 30 tons VOD furnaces, and 30 tons LF furnaces. ; We introduced 50kg, 100kg and 500kg vacuum induction melting furnaces from the United States and Germany respectively, and purchased one 300kg and 1 ton vacuum induction melting furnace from China. It can meet the smelting needs of high-quality molten steel such as various types of carbon steel, alloy steel, ultra-low carbon stainless steel, special steel, nickel-based alloys, cobalt-based alloys, titanium alloys, high-temperature alloys, magnetic materials, etc., and can stably and batch produce including double Phase stainless steel such as 4A, 5A, 6A, super austenitic stainless steel such as CK3MCuN, stainless steel for nuclear power such as Z3CND19-10M, steel for supercritical thermal power stations such as C12A, and various special materials such as MONEL and Hastelloy. Among them, the use of AOD furnace to refine Monel alloy and Hastelloy alloy is the first in the country. The foundry base has five casting production lines with different processes, all with advanced equipment levels.
Yingliu Group uses various advanced software for process design, and invests heavily in introducing the internationally renowned MAGMAsoft casting process design simulation software, which effectively improves the efficiency of product development. The group has introduced 2 sets of moldless molding machines, laser sintering rapid prototyping machines, intelligent slurry manipulators and other advanced equipment, which in practice has significantly shortened the development cycle of new products. With the continuous improvement of R&D capabilities, a large number of high-end products have been successfully developed. Ceramic shell lost foam and investment composite precision castings, high-strength heat-resistant nuclear-grade valve castings that meet RCCM material standards, super austenitic strong corrosion-resistant stainless steel castings - 16" 600 pound double check valve body, have been identified as national key New products. The group has signed an exclusive technology introduction and strategic cooperation agreement with the British CTI in mainland China. It has also cooperated with Shenyang Casting Research Institute, Hefei University of Technology, the First Design Institute of Machinery Industry and other units in casting technology, technology research and development, and talent. We work closely with each other in training, factory design and other aspects to continuously improve the level of technology research and development.
The Yingliu Group has a complete quality assurance system and strong quality inspection capabilities. There are more than 220 people in quality management, quality control and inspection and testing, 101 people (items) have obtained domestic and international qualification certificates in non-destructive testing, physical and chemical testing, visual inspection and other majors, and more than 20 people in the group have national nuclear qualification certificates. It has established a complete quality assurance management system and obtained the ISO9000 certificate approved by Lloyd's Register of Shipping in 1999; the ISO/TS16949 certificate approved by Lloyd's Register of Shipping in 2002; and the civil certificate issued by the National Nuclear Safety Administration in 2009. Nuclear safety machinery and equipment manufacturing license; passed ASME III certification in March 2010. The group has also obtained multiple manufacturing qualifications and material certifications, as well as extremely strict production conditions for nuclear power products, oil and gas products, and industrial and mining products from dozens of international customers. approved by the factory. The group has complete and advanced testing and inspection methods, and has complete detection and control methods for the chemical composition, mechanical properties, product geometric dimensions and inherent defects.
High-quality casting products have won. The trust of customers has also enabled Yingliu Group to occupy an increasingly active position in the market, gradually forming a seller's market in a certain sense. Under these conditions, Du Yingliu decided to seize the advantageous opportunities and propose reasons to customers. The terminal sales of castings have been extended to the sales of processed and assembled parts and components, thereby achieving the goal of improving the technical content and increasing the added value of products. After arduous negotiations, we finally gained recognition from some customers and received their talent, technical training and support. Equipment support. Based on the strategic layout and relying on the provincial capital’s advantages in talent, technology, transportation, and information, the group’s processing and assembly production base is located in the Hefei Economic and Technological Development Zone. More than 500 sets of large and medium-sized CNC machine tools and machining centers with various functions introduced from China, Italy and other countries can provide customers with high-precision and high-demand parts machining services.
"Looking back since we entered the foundry industry. So far, we are on the right track at several important milestones. "Du Yingliu said with emotion.
The future of talents
The ancient saying that "the weather is not as good as the right place, and the right place is not as good as the people" shows us that the key to determining the outcome of a war is the support of the people. . So, in peacetime, what is the "humanity" of an enterprise?
In order to answer this question, let us pick up a series of ordinary things from the life path that Du Yingliu has walked. String shining pearls!
While serving in the military in Yadong, Tibet, a comrade accidentally fell into a glacier. He did not know how to swim and jumped into the river to push his comrade out of the water. He was killed by other comrades. When he was rescued, he was completely frozen.
In the early days of his business, the Lianjia Plant was unable to pay its employees the New Year’s wages due to triangular debt. He persuaded his wife to sell his beloved motorcycle and cut it off. The 15 ancient trees that protect the house were sold and paid to the employees to go home for the New Year.
To this day, the older generation is still lamenting: Mr. Du would rather not have a good New Year than let us employees go home with salary IOUs before the Spring Festival!
When developing the mud pump steel sleeve and refractory brick mold, Du Yingliu fainted at the production site twice in a month due to excessive mental pressure and long-term fatigue without rest. He did not go to the hospital. The co-workers carried him into the office. His wife gave him some sugar water in tears, and many people sent him home in tears. He only rested for one day, and came to the factory again the next day. He could not speak when he saw people, nor could he turn his head when seeing things. He could only turn his body. Everyone advised him to go home and rest, and he could see that everyone was worried about him. Even he himself felt uncertain, but he still struggled with his body, which was less than 100 kilograms, waiting for a turn of events and a miracle. In order to rush to test new products, new molds were cast. When it came to making steel sleeves for mud pumps, the temperature of the block head was as high as more than 300 degrees, and the block speed was required to be extremely fast. The workers looked at the black red block head and lost their mind for a while. Du Yingliu was in a hurry. When I arrived at the scene, I immediately put on my gloves, held the black-red stopper in my hand, and pushed it into the mold until it fit perfectly into the slot. The mold was cast, and the skin of Du Yingliu's hands was burned to pieces.
In early 1990, the factory was converted to metallurgical casting. As the director of the factory, he personally worked as a furnace worker. He stayed in front of the furnace for three days and three nights. He fainted in the furnace room three times and refused to be laid off.
With only a junior high school education, he used his spare time to read through many thick casting books over and over again with the unique tenacity of a soldier. An expert from a scientific research institute came to the factory for investigation. He explained the product model, specifications, quality system, and performance in detail. Even the experts gave him a thumbs up. In fact, not only on technical issues, he is an expert in all aspects of production, supply, and sales of the enterprise, as well as in all aspects of people, finance, and materials. Some employees half-jokingly lamented: If you want to play tricks in front of Mr. Du, don't talk about it!
One day in April 2006, in Huoshan County, a theatrical performance was going on lively. One of the skits, "Laughter in the Nursing Home," made the Yingliu Group employees in the audience feel particularly cordial, because the skit reflected their boss's donation to build the nursing home. It turns out that during the "9.2" flood in Huoshan County in 2005, Heishidu Town was severely affected, and the housing construction of some elderly people in five-guarantee households became the focus of social attention. After Du Yingliu learned of this situation, he donated 200,000 yuan to build an apartment for the elderly. He also ordered winter clothes and cotton shoes for the 35 elderly people who stayed there. He also promised that the future living expenses of the elderly and the salaries of nursing home staff would all be provided by Anhui Yingliu. The group is responsible for ensuring that the elderly can enjoy their retirement years in the apartment. Over the years, Du Yingliu and Yingliu Group have actively participated in social welfare undertakings, investing a total of more than 7 million yuan in building bridges and roads, helping the poor, donating to support education, etc.
Du Yingliu often warns the group’s top managers that employees are the creators of corporate wealth and should not treat employees badly, especially front-line workers. Yingliu Group has always been people-oriented, caring about employees, and strives to help employees solve their problems. All employees have free meals during work; it has established employee kindergartens to relieve the worries of dual-income families; uniformly distributes work clothes and gowns; all employees handle pension, medical, work-related injuries, unemployment, Maternity insurance. A series of measures have significantly increased employee wages and welfare benefits, effectively improved employees' work enthusiasm, and enhanced corporate cohesion and centripetal force.
Peaches and plums do not speak, but they create their own mistakes. It is with his charisma and benevolent heart that Du Yingliu showed people the style of an outstanding Communist Party member and an outstanding new Huizhou business entrepreneur, and created Yingliu's good corporate culture.
Introducing, selecting and cultivating talents eclectically is one of Du Yingliu’s secrets in managing an enterprise. In order for the company to survive and grow, he paid homage to the virtuous and even spared no expense. He personally went to institutions of higher learning and scientific research institutions to sincerely hire senior managers, technicians, experts and professors with expertise and expertise. Yingliu Group has formed a technical management talent team with distinctive characteristics and reasonable structure. Today, it has more than 500 professional and technical personnel in materials, casting, heat treatment, welding, machining, etc., including more than 80 senior technical personnel, including two introduced overseas PhDs in casting and metallurgy and more than 10 domestic and foreign senior professors. We have trained and introduced a group of quality management and operation management talents to form a professional and experienced management team.
In 2002, Du Yingliu commissioned the European Chamber of Commerce and the American Foundry Society to conduct a survey on the European and American markets and concluded that the development trend of the foundry industry is transforming towards high-quality, high-tech, non-cutting molding and less cutting processing. The market The demand is large and the development prospects are broad. However, there is currently a shortage of talents in the industry at home and abroad. Most of the existing technical talents are aging. The knowledge structure cannot keep up with the development and update of the industry. Young and middle-aged talents have basically switched to other jobs. A similar situation is particularly prominent in my country. Since 1999, major universities in my country have no longer offered casting majors. The main raw materials for the group's parts production come from castings, so casting talents are crucial. In order to absorb and reserve talents more widely, Du Yingliu made a decisive decision with forward-looking and advanced concepts: to set up his own university within the company to make up for the shortage of casting professionals and form a mass talent competition echelon within the group. .
To this end, he spent millions of yuan to cooperate with Hefei University of Technology and began to jointly establish Yingliu Staff University in 2002. Based on localization, he cultivated casting technology and management talents who would serve Yingliu for a long time, and pioneered a global foundry enterprise-run university. This is a precedent that will provide strong talent support for the group's future expansion and development, and has advantages that are difficult to match in the same industry at home and abroad. Now it has opened 5 majors such as foundry technology and business administration, recruiting more than 400 students, all of whom are part-time students for three years, and whose academic qualifications are recognized by the state. Students are paid to attend school while they are in school, and 18 million yuan has been invested in the past few years. The five graduates have now entered the workforce and are playing an increasingly important role.
Forging the spirit of China's national industry to stand proudly among the world's top machinery companies
"Spring, autumn, winter and summer, ups and downs. May I ask where the road is? The road is at your feet... ...." On June 25, 2006, at the second graduation ceremony of Yingliu Staff University being held in the auditorium of Yingliu Group, the song "Dare to Ask Where is the Way" brought the audience's emotions to a climax .
Where is the road? Thirty years ago, when Du Yingliu had just retired from the army and returned to his hometown, he asked himself this question, but the answer he gave may still be unclear. Now, when he leads his team of 4,000 people and strides on the road of "responding to the trend of economic globalization and advancing with the international machinery industry", he can answer resoundingly: The road is at our feet. !
Looking forward to the future, Du Yingliu is full of pride. The machinery industry in which Yingliu Group is located is the basic industry of the equipment manufacturing industry and is in the upstream link of the large, medium and special equipment manufacturing industry; with the rapid development of the international large, medium and special equipment manufacturing industry and the country's emphasis on the equipment manufacturing industry With key support, Yingliu Group has very broad prospects for development in its industry. Due to technological transformation and upgrading and the extension of the industrial chain, as well as the effective development of the international market, Yingliu Group has achieved a transformation from "double high" energy consumption and material consumption to "double high" technology content and added value, which is not only in line with national industrial policies requirements, and also laid a solid foundation for the development and growth of the enterprise.
An excellent entrepreneur always sees a crisis when he succeeds. Du Yingliu has this quality. He often reminds himself, and also warns his subordinates: Yingliu Group is still far from perfection, and needs to constantly adjust and improve, and constantly challenge itself.
In order to adapt to the needs of integrating into the international market, the group implements high-standard positioning, constantly challenges and improves itself, actively uses modern management methods and means, and continuously improves management levels.
——In the past three years since the introduction of ERP system management, the group has successfully implemented ERP and accumulated a large amount of various data, which not only provides a basis for strategic analysis and command decisions in production and operation, but also lays the foundation for the use of various management methods. Base.
——Use modern management model. The group actively promoted 6SIGMA management, trained 6 black belts, and undertook and completed multiple excellence improvement projects for customers, products, and processes; it implemented the LEAN project, promoted refined management, continued to improve OTD, shortened cycles, and realized organizational structure , continuous optimization of business processes, performance systems and financial models; we also actively use advanced management tools such as APQP (Advanced Quality Planning), PPAP (Production Part Approval Process), PFEMA (Process Failure Mode and Impact Analysis) to control and improve processes.
——Promote internal commercialization. The Group has been promoting internal commercialization for more than ten years. Within the group, product commercialization is implemented between companies and process commercialization is promoted between processes, which strengthens internal accounting and effectively reduces costs.
In recent years, the international casting industry has undergone profound changes. The original cost advantage of Chinese castings no longer exists, and mid- and low-end castings have begun to flow to India, Brazil, Russia, Vietnam and other countries with relatively lower costs. Du Yingliu believes that there is absolutely no way out by relying on simple volume growth and relying on conventional products to compete with others in cost. As a result, he began to make adjustments again in 2008, and gradually formed three clear strategies based on scientific demonstrations.
——Product structure adjustment strategy. Vigorously develop electric power products and special material products, mainly nuclear power. By 2015, the proportion of these two types of products will reach more than half; at the same time, relying on the 30,000 tons of phenolic resin sand large and medium-sized steel casting projects that have been put into production, focus on the development of large-scale products ; Conventional products are compressed to less than 10%. Comply with the requirements for high-quality parts and components in the development of domestic equipment manufacturing industry, solve the bottleneck of localization of parts and components originating from casting, and effectively play a leading role.
——Value chain improvement strategy. Based on the adjustment of product structure, we will continue to explore the high-end product market and enhance product value as a whole. In the past five years, the average price per ton of parts and components has increased by 20-30% every year.
——Industrial chain extension strategy. On the basis of the componentization of castings and components, we will choose the two industries of oil mining equipment and electric power equipment to develop several terminal products such as derricks and structural parts to further extend the industrial chain.
Anhui Yingliu Group is full of vitality, and Du Yingliu and all Yingliu people are ambitious. Revitalizing the national industry, building a century-old store, and becoming one of the world's leading companies in the machinery industry is their diligent pursuit of glory and dream!
Konosuke Matsushita once said: The prosperity of an enterprise should not be regarded as a seed that is sown once and for all, but should be continuously fertilized and watered as a basic way of survival throughout its entire life cycle.
Du Yingliu Zheng and his Anhui Yingliu Group adhere to the Yingliu spirit of "integrity, dedication, innovation, and dedication", burying their vested honors and past glories deep in their hearts, and embarking on a journey of re-entrepreneurship full of huge challenges...
Yes, Du Yingliu, how big the heart is, how big the world is.