Method 1: Beauty salons should establish and improve analytical customer files.
There are two kinds of customer files in beauty salons. One is to analyze the customer files, which are filed by the beauty salon, and the other is the customer consumption record file, which is used by the front desk when signing the customer consumption record. What I want to emphasize here is the establishment of analytical customer files, that is, beauty salons classify all customer information according to their birthday month and mark it on the customer files, so as not to miss anyone. When filling in the customer file, it should be marked in different colors according to the time when the information was perfect, and the key contents should be marked in red. Analysis of customer files should include: customer name, residence, work unit, contact information, main hobbies, family information, past consumption experience, etc. In addition, it also includes customers' future demand trends and demand countermeasures. At the same time, customer information needs to be kept by special personnel, kept in a unified archive and updated irregularly. This way, no matter how often the beautician changes, the customer information will not be lost. Because of the in-depth understanding of customers at ordinary times, when beauticians leave their jobs, the beauticians who take over can quickly establish good relations with customers without causing too much customer service gap. This ensures the consistency of customer service.
Method 2: beauty salon operators should communicate with customers more and strengthen emotional ties.
Beauty salon operators should design customer emotional communication plans, and beauty salon owners or other managers should regularly come forward to communicate with customers according to their importance. For example, giving gifts to customers or family members on their birthdays; Send a gift when there is a wedding or funeral at home; Sending blessings on traditional festivals such as Mid-Autumn Festival and Spring Festival can not only supervise the service level of beauticians, but also communicate with customers. In this way, customers will look at the "feeling" and will not resign from the beautician.