5 sample essays on online promotion plans

In order to ensure that things or work are carried out smoothly, it is often necessary to formulate a careful plan in advance. The plan is to clarify the time, place and purpose of specific actions. A plan with expected results, budget, methods, etc. Now I bring you a sample of an online promotion plan, I hope you like it! Sample of an online promotion plan 1

1. Product positioning

Different products have different customer groups and different customer bases. Product positioning, if the product positioning is not good, then the promotion method will not be possible. Here is a simple list of some health food categories:

It can be classified according to age level:

1. Infants and young children

2. Growing children

3. Young people

4. Middle-aged people

5 , the elderly

6. Women

According to functionality, they can be classified as:

1. Restore physical fitness and replenish energy

2. Improve brain hypoxia tolerance

3. Improve sleep

4. Anti-fatigue and anti-aging

5. Improve immunity

< p> 6. Enhance physical fitness

7. Replenish kidneys

8. Supplement trace elements

2. Promotion goals

1. Achieve corporate goals Internet marketing channels

2. Enhance brand awareness

3. Enhance product awareness and exposure

4. Achieve performance improvement through online promotion

< p> 3. Promotion plan

1. Reasonably optimize the website

For those who make websites, they want to get good results on search engines. If a person does not know the company’s brand How to find the product that suits you? You need to use the Internet to search, so for website construction, you must establish your own website style, website structure, and cloud platform reminders, and do a good job in visual beautification to make the overall website clear and distinct, so to enhance customers’ desire to purchase. Health product marketing company Wang Tui Tianxia believes that when customers search for your company and brand on search engines, if there are many positive reports from relevant authoritative media, it will undoubtedly be very helpful to the conversion rate.

2. Daily website content updates

Search engines need regular content updates. Articles should be modified and added every day. Knowledge and content about health care must be added. Only in this way can we get good rankings. The content of the articles must be original, otherwise the forwarded articles will only make the website without any value.

3. Information release

We can use forums, classified information, B2B and other websites to publish our product information. Find relevant information on the forum. For example, if it is a calcium supplement product for children, you can enter the baby growth forum or the parent-child forum to publish the information. This will allow the website to get external links and promote the product. Helpful.

4. Point-to-point promotion

Point-to-point promotion is to use QQ group or email promotion, and start the operation after the product positioning is determined. If it is a calcium supplement product for children, then the buyers must be parents, so the keywords will be mother groups, baby groups and other related groups, and then just enter and post advertisements.

5. Blog promotion

Blogs aim to be precise but not excessive, so we should pay attention to the content of the articles published and must be related to our own products. Every time we add some small advertisements, it will not attract attention. Disgusted.

6. Soft article promotion

Writing good soft articles should be something every writer should understand. If online promotion does not have the assistance of soft articles, it will lose its meaning. So soft articles on health products How to write it should be decided according to the positioning of the product and the functional keywords of the product. Soft articles have been reprinted by many websites, which has expanded the influence of the product; for example, the soft articles written by Wang Tui Tianxia for several health products have been reprinted in hundreds of articles.

7. Use media advertising

Media advertising is product promotion advertising on TV, weekly magazines and video websites. Many big brands and powerful companies use media advertising to open up the market. The 020 marketing model uses Internet online information to combine offline stores to become a better advertising model.

8. Word-of-mouth marketing

Word-of-mouth marketing is a form of self-questioning and self-answering. Information coverage will become stronger as the number increases. Baidu knows that it is a good platform . Popular brands such as British Trousers, Dr. David, and Jingyanmei are all making full use of Baidu to enhance their brand influence. Although Baidu is now more difficult to do so, the world of online promotion can still break through the technical blockade and give these products If a company does anything, Baidu will know hundreds of them.

9. Advertising alliance and group buying cooperation

Advertising alliance is to place its products on suitable websites based on the positioning direction of its own products. If a website provides health information, it will pay attention to it. When providing information about health care products, the code will be added to the health care product website and product page, and customers on their website will enter the health care product web page through the link. Therefore, group buying cooperation and using other people’s platforms to promote one’s own products is a good way

10. Self-media

For example, self-media advertising, which is relatively popular now, has relatively good results; Today I reposted it, and the sales skyrocketed that day. Profitable products such as pheromone perfume and British sweatpants are launched in large numbers on WeChat and Weibo every day. The operation is relatively simple and the effect is relatively violent and direct. For example, several health products currently operated by Wang Tui Tianxia for customers have monthly advertising amounts of more than one million. Needless to say, the sales volume of the products is high.

Summary:

How to position and plan a product are all analyzed by professionals. Some people will say that these methods are very common, but I know them all. What I want to say is that if I give you a vegetable market, can you become a chef? If I give you a Chinese medicine shop, can you become a famous doctor? I personally recommend that everyone who markets health products read Jack Kraut's " "Positioning", there is a paragraph in it that is very suitable for the health care products industry: through the dissemination of information to influence consumers' minds, and then influence consumer behavior. To put it bluntly, the first step is to make consumers believe it, in fact; the next step is to let consumers buy and achieve sales. The biggest problem in health care product marketing is to solve the problem of trust. Once trust is solved, subsequent sales will be a breeze.

Internet Promotion Plan Sample 2

When conducting marketing planning, we face the two biggest problems: First, how to deliver more product information to target consumers more accurately The second is to know what the target consumer group thinks of the product. The rise of the Internet, as the fourth media, has turned this vision of large-scale interactive marketing into reality.

Real estate online marketing operation model

Compared with traditional marketing, the biggest feature of real estate online marketing is that it is essentially a kind of interactive marketing, that is, real estate developers use the Internet to The procurement platform, advertising platform, sales platform, information platform, communication platform and management platform are set up to exchange information with suppliers, target consumer groups, owners and other groups respectively. The flow of information is two-way rather than one-way.

Real estate online marketing has the following seven advantages

It has a relatively certain target consumer group and the marketing hit rate is high

Compared with traditional advertising, online advertising Not only is it efficient, it's also low-cost.

Integration and complementarity, the way to the growth of Internet marketing

Internet marketing is a new marketing model. However, limited to the characteristics of the real estate industry and the Internet itself, it does not have the ability to completely replace The traditional marketing model operates independently. Therefore, integrating online marketing and traditional marketing and complementing each other's advantages is the way to grow online marketing.

So far, traditional marketing and online marketing are essentially two organic components of the overall real estate marketing strategy. The object of traditional marketing is the real estate website itself and the real estate enterprise brand, while the object of Internet marketing is a large amount of information about the enterprise. These two parts are indispensable, and only integration can make them maximize their effectiveness.

The promotion of real estate enterprise websites and the establishment of brands can only be achieved through traditional marketing methods. As an intermediary between consumers and the company's final product, the website must first promote itself and guide consumers to the website, so that they can be exposed to the final product information. How can the website arouse consumers' desire to click? Traditional media Advertising and promotion are a powerful helper. Even Dell, which is famous for its online direct sales, also advertises heavily during prime time on TV. While promoting the website, it is also necessary to closely integrate the website with the company's brand image to attract target consumers with real needs to avoid wasting publicity resources. Therefore, companies must establish brand image before consumers make purchase decisions. Only in this way will consumers pay attention to the network that carries the brand's information. For high-value products such as real estate, brand effect is an important factor influencing consumer purchase decision-makers. A good brand image is also an intangible asset for real estate companies. Building brand image with the help of traditional media is a better way for real estate companies to use traditional marketing techniques to guide consumers to log in to corporate websites.

Use the Internet to provide information. The object of online marketing is a large amount of information, including the price, location, sales status of real estate company products, and knowledge and news about real estate, such as housing encyclopedias, point-of-sale news, etc. Although the Internet cannot replace on-site inspections, it can provide consumers with a wealth of information and is of great significance to optimizing the information environment of the real estate market. Therefore, at least for now, the goal of Internet marketing should be to provide information rather than online buying and selling. In fact, Transactions should still be done through traditional channels.

Internet Promotion Plan Sample 3

Current status of the online store:

I started operating this online store in mid-__, and it has been 2 years now. All The credit is real and reliable actual transactions. The products are mainly low-end Korean casual women's clothing, mainly targeting students in colleges and universities.

Guangzhou has certain supply advantages. Currently, most of the best-selling models on the Internet can find corresponding supply channels. Analogies have also been made in product display, which should be at a medium level, and product prices are relatively at the mid-level. Lower-middle level; the weakest aspect is promotion.

Previous promotion methods: soft articles in forums, hard advertisements, paid picture advertisements, batch forum group postings, picture advertisements on personal websites, etc.

The construction of Taobao store itself:

Good user experience is the basis of online promotion. Only by being recognized by the public can an online store continue to make profits, and if you want to be recognized, you must do what they like and capture the psychology of consumers! The main aspects that your own website needs to pay attention to, change and explore are the following ten aspects: < /p>

1. Taobao store name

Many buyers will choose to search for stores when searching for products, so the store name is more important! However, your store is currently named Fourth Brother, which I personally feel is not very good. Ideal, for the following reasons:

1. The main products of your store are casual women's clothing, that is, the service targets are women. According to my preliminary inquiry and investigation, the name of this store is a bit tacky and does not give a very good impression to women. , even women don’t trust this store; (Sorry for the presumption)

2. From the name, you can know that this store is opened by an individual, and the simple Sibrother online store cannot give people a Reliability and security, even if the store's actual credibility is very high, visitors will think that they bought it themselves.

Solution: It is best to write down the products sold in the store together with the nature of the store. Choosing a catchy and personalized name is often very helpful. Maybe buyers will focus on you. Go check the name in the store! Being easy to remember is also a very important indicator, so it will be much more convenient for customers to find your store again.

The top picture on your store's homepage has a cartoonish feel, but it does not make full use of this prime location. It is best for the top picture to match the theme of the online store and include the name of the online store.

2. Online store LOGO:

LOGO is the image of an online store. You can ask someone to design a dynamic logo, because dynamic things are more attractive than static things. Eyeballs, so that when customers search for the store or enter the store, they can be attracted by the dynamic store logo at once, which deepens the customer's impression, especially since most of your store's products are in line with the taste of girls born in the 80s and 90s. , and these people have a strong ability to identify non-mainstream dynamic pictures, and such dynamic logos will achieve great results.

3. Bulletin board:

The bulletin board is actually used to advertise online stores. In view of customers’ habit of reading announcements first when they come to the store, don’t forget to put any discounts and promotions your store has here. The bulletin board appears in a scrolling manner. Announcements that are too long will make people impatient to read them, so it is necessary to use appropriately large text and suitable text to highlight this part of the content.

In addition, you must write your own contact information, especially for Taobao Wangwang and QQ, and QQ is best to apply for a code at wp.qq.com that allows you to leave messages without adding friends, so that visitors can contact you more easily. Improve service quality and avoid customer loss!

4. Store recommendation slots:

Although there are only six legal store recommendation slots, you must make good use of it! Because buyers When you enter your store, the first thing you see is the products in the recommended section of the store! This is the first impression of the products in the store! So be sure to bring out the most beautiful and affordable products in the store! For those who don’t have enough recommended sections, Question, sellers can also purchase product templates, because the templates provide many recommendation positions, so that when customers browse a single product, they can also browse more products you recommend!

5. Store message :

The number of messages and update frequency of an online store directly reflect the popularity and attention of an online store, so you can also leave your own message and write down some discount information, contact information, must-read information for customers, etc.! This is also a form of advertising. Of course, when you go shopping, you can also leave a message in the seller's store. While praising her store, you can also write down your own discount information and invite her to come to your store. Just don't be too explicit, otherwise it will be very offensive. .

6. Credit evaluation:

This is a place to look at your personal credit status. Many buyers and sellers look at it every day.

This is the principle of many mass-posted advertisements using Want Want. You can also add relevant information about your own store after the information you give reviews to others, and it needs to have certain characteristics. Many people will see the attractive reviews you left. I will come to your store to have a look!

7. Store introduction:

This is also a place where many people browse every day! When strangers click on you, they will be the first to arrive. Here! If you have any store advertisements and discount information, please write it down~! It can also attract people’s attention! It can also increase buyers’ favorability and trust in your store!

8. Friendly links:

When doing SEO optimization of independent domain name websites, friendly links are usually exchanged. A high-quality friendly link will be a kind of approval for your store. Remember: connections are money! Friendly links reflect your connections. Many customers who have bought stuff from other stores may come to your store through links! And if you give your store a good name, it will be The chance of hitting is greater. Moreover, customers who trust the previous online store and enter your online store through a link will most likely trust your online store as well.

9. Red envelopes or promotions:

Red envelopes are the same as giving coupons when selling things in shopping malls. If the buyer has a red envelope from your store, the value of the red envelope can be high or low. , the probability of a customer coming back to your store is directly proportional to the value of the red envelope. How to send it, you can weigh it yourself!

Operating a virtual online store and a physical store are similar in this regard. Reward activities such as discounts and promotions can quickly attract customers, and if you list the market price or the price of competitors for comparison, your product will be the best choice for consumers.

10. Delivery promotion:

Never think that the transaction is over once the goods are shipped! Because this customer and his relatives and friends are all your potential customers! In the package Put your store's business card or leaflet inside, or customize some office supplies with store advertisements printed on them as gifts. In this way, when the gifts are used, they will be seen by the guests' friends and colleagues. Isn't it another invisible advertisement?

Internet Promotion Plan Sample 4

1. Time:

January 1, 20__ - December 31, 20__

2. Annual goals:

1. Complete the construction of a professional marketing website (refer to "How to build a marketing website with high conversion rate" for revision).

2. Complete website diagnosis and optimization, enhance website user experience, and facilitate operation and promotion.

3. Integrate various online promotion methods. Combine with effective long-tail keywords and use differentiated communication channels to avoid direct conflict with competitors. Continue to increase the coverage of online publicity, enhance the positive image of the brand, and improve corporate market performance.

4. Control online promotion costs, achieve precision marketing, and increase the proportion of non-paid advertising clicks on the website.

5. Completed 10 brand news reports on more than 25 industry websites, 8 articles on more than 15 industry websites, and 1,000 high-weighted B2B and classified information with more than 30,000 views , 500 posts with more than 10,000 views on the blog forum.

6. Achieved 30,000 website visits, 100,000 B2B, classified information, blogs, forums, video websites, Q&A encyclopedia, and news soft decorations, and reprinted more than 300 times on brand soft article industry websites .

7. Install website statistics code to effectively monitor, analyze, and optimize website traffic and other data. Achieve the average daily visits to the website of more than 200 people during the industry talk season and more than 300 people during the industry peak season, and track the conversion rate of online customers.

3. Annual specific work schedule:

Online promotion will be carried out in four phases (3 months as a phase)

First phase: 1 From March 1st to March 30th

1. Complete the production (revision) of a professional marketing website, integrate relevant content and add it.

2. Comprehensive optimization of the website, focusing on search engine optimization (the first stage), to achieve the natural ranking of the company's main "keyword" searches.

3. Analyze the search habits of netizens, select keywords suitable for corporate promotion at different stages of paid search, and integrate relevant publicity and promotion content.

4. In line with the company's annual strategic direction, select an influential brand news network promotion platform and formulate an annual plan for brand soft article content.

5. Screen out 20 more influential B2B and classified information platforms, and set promotion plans according to the company's marketing area.

6. Follow up every week for promotion through paid advertising, brand news releases, B2B, classified information, blog forums, etc.

7. Organize and collect information about potential customers and competitors of the company, and formulate targeted marketing strategies.

8. Completed 10,000 website visits, 375 B2B, classified information, blog forums, and videos, 10,000 viewers, more than 60 brand news reports, and the lowest estimated inquiry volume 30 people.

9. Weekly and monthly summaries, mainly analyzing and evaluating the effectiveness of corporate online promotions, and promptly adjusting online promotion plans and summarizing them to customers.

The second phase: April 1st - June 30th

1. Focus on website optimization for search engines (the second phase) to achieve the main "keywords" of the enterprise. Search engine rankings.

2. According to the annual planning of brand news and B2B classified information, blog forums and other promotion methods, integrate relevant news and release promotion information every week, and formulate the release and update of various online media.

3. In response to the company’s May Day promotion activities, create online publicity topics and increase online publicity.

4. Adjust and optimize paid advertising based on website statistics.

5. Organize and collect potential customer information, analyze competitor information, and formulate targeted marketing strategies

6. Complete the website with a total of 30,000 visits, B2B, classified information, and blogs. 375 forums and videos, with 20,000 viewers, more than 80 brand news reports, and the estimated minimum incremental number of inquiries is 60 people.

7. Weekly, monthly, and half-year summaries, mainly for the purpose. Analyze and evaluate the effect of corporate online promotion, and promptly adjust the online promotion plan and summarize it to customers.

The third phase: July 1st - September 30th

1. According to brand. Annual planning of news and B2B classified information, blog forums and other promotion methods, integrating relevant news and weekly release of promotion information into the release and update of various online media

2. Adjustment based on website statistics. , Optimize paid advertising.

3. Organize and collect potential customer information, analyze competitor information, and develop targeted marketing strategies.

4. Complete website visits. 50,000 people, 375 B2B, classified information, blog forums, and videos, 30,000 viewers, more than 100 brand news reports, and the estimated minimum increment of inquiries is 90 people.

5. Weekly. At the end of each month, we mainly analyze and evaluate the effect of corporate online promotion, and promptly adjust the online promotion plan and summarize it to customers.

The fourth phase: October 1st - December 31st

1. According to the annual planning of brand news and B2B classified information, blog forums and other promotion methods, integrate relevant news and release promotion information every week, and complete the release and update of various online media.

2. Adjust and optimize paid advertising based on website statistics

3. Organize and collect potential customer information, analyze competitor information, and develop targeted marketing strategies.

4. Completed 80,000 website visits, 375 B2B, classified information, blog forums, and videos, 40,000 viewers, more than 120 brand news reports, and an estimated minimum increment of inquiries of 120 people.

5. Weekly, monthly, and annual website data, and formulate an online promotion plan for the next year.

4. The amount of planned network investment:

Baidu estimates. : _10,000 yuan

Search engine keyword optimization: _10,000

Estimated brand press release: _10,000 yuan

Website construction cost: _10,000 yuan

>

Industry network VIP membership fee: _yuan

Others:

Total *** estimated: _ten thousand yuan

The specific arrangements are as follows:

p>

Industry talk season (February, March, April, June, July, August): Search engine costs

Baidu budget_yuan/day

Estimated: _10,000 yuan

Publish soft articles on portal websites and industry websites

The price of publishing once per website is _yuan/article

6-month estimate: _ Ten thousand yuan

Industry peak season (January, May, September, October, November, December): Baidu budget: _yuan/day

Estimated: _ten thousand< /p>

Fees for publishing soft articles on portal websites and industry websites

The price of publishing once per website is _yuan/article

The price starts from 28,000 yuan/square meter, and the total price is 13 million.

Internet Promotion Plan Sample 5

1. Purpose of the event

1. Using the Internet as a channel, increase the click-through rate of the website in a short time and seize the Chinese Valentine's Day This is the peak point for consumption of flower gifts.

2. Through this round of marketing, feedback information can be obtained to further integrate a suitable marketing route to pave the way for the festival in the second half of the year.

2. Implementation schedule (August 1st---26th)

3. Planned goals

1. Planned goal of more than 10 companies Promote on the website

2. Effectively increase product sales during the Chinese Valentine's Day

3. Further standardize 9F business processes and website construction

IV , Execution plan

1. Writing and promotion of marketing soft articles

Promotional form

Marketing soft articles. This is the main source of external links to the website and the most effective way to increase website traffic in a short period of time. The traditional model is to directly provide the website address and post advertisements in the forum. This is difficult to get approved and the posts will usually be deleted quickly. Therefore, we adopt the marketing soft article method.

Promotional content

9F requires original and high-quality articles with a word count of about 500 words and pictures. The content of the article pictures can focus on several contents.

1. The art of gift-giving with flowers and cakes

2. Tips for gift-giving during the Chinese Valentine’s Day

3. Romantic legends and stories about the Chinese Valentine’s Day

Relevant sections of the forum that are often visited by corporate white-collar workers, teachers and students.

For example: fashion, emotion, popular science, literature and other sections of forums such as Baidu Tieba, Baidu Knows, Poster Network, Maopu, Xiaonei.com, Chinaren, Tianya, Sina and other forums. As well as popular local forums in various cities, such as Xici in Nanjing.

2. Promotion of QQ and MSN groups

Promotional form

Based on related keywords, such as: fashion, celebrities, gifts, cakes, flowers, Lovers, romantics, etc. find different QQ, MSN groups, join them later, and ask others to visit 9F through group messaging, or propose group purchases, etc.

Promotional content

If it is a mass email, you can use the mode of marketing soft articles. If it is in the form of a message, then it should be as simple and clear as possible. A mouth-watering picture, a URL, and an enticing title are all you need.

Publicity target

QQ, NSN related groups related to fashion, celebrities, gifts, cakes, flowers, lovers and romance.

5. Cost:

If you operate QQ software by yourself, then there is no fee.