Lead: Business card design must be concise, with distinctive fonts, emphasizing design awareness and novel artistic style. Let's take a look at the design points of the decoration business card with me. I hope it will help everyone.
(A) the basic requirements for the design of decorative business cards
As an independent media of a person and an industry, decorative business cards should pay attention to artistry in design. But it is obviously different from works of art. Unlike other works of art, it has high aesthetic value, which can be appreciated and pondered. In most cases, it will not attract people's attention and pursuit, but it is easy to remember and more recognizable, so that people can get the information they need in the shortest time. Therefore, the decoration business card design must be concise, with distinctive fonts, emphasizing design awareness and novel artistic style.
The basic requirements of decoration business card design should emphasize three words: simplicity, desirability and conciseness.
1, Jane: The main information conveyed by the decoration business card should be concise and clear, and the composition should be complete and clear.
2. Work: Pay attention to quality and efficiency, and try to make the information clear.
3, easy: easy to remember, easy to identify.
(2) procedures for decorating business cards.
1, before decorating the business card design, we must first understand three aspects.
(1) Understand the identity and occupation of the decoration business card holder.
(2) Understand the nature and function of the unit where the cardholder of the decoration business card belongs and the unit where he belongs.
(3) Understand the business scope of decoration business card holders and units.
2. Unique conception The unique conception comes from the reasonable positioning of the design and the comprehensive understanding of the decoration business card holders and units. A good decorative business card idea can stand the evaluation of the following aspects:
Whether (1) has visual impact and identifiability.
(2) Whether it has the working nature and identity of the media subject.
(3) Whether it is unique or not.
(4) Whether it meets the business characteristics of the holder.
3. Design Positioning Based on the understanding of the first three aspects, determine the design concept, composition, font and color of the decoration business card.
(3) The elements in the design of decorative business cards are
There are indispensable elements in the design of decoration business cards. The so-called constituent elements refer to all kinds of materials that constitute decorative business cards, generally referring to signs, patterns and copywriting (name, mailing address and communication mode of the holder of decorative business cards). These materials are endowed with different missions and functions, which are collectively called constituent elements. There are two types of constituent elements:
1, which belongs to the elements of modeling.
(1) logo (a trademark or corporate logo registered with patterns or characters)
(2) Pattern (forming a unique color block for decorative business cards)
(3) Outline (several borders)
It is a part of this plan.
(1) Name and position of decoration business card holder.
(2) The unit and address of the decoration business card holder.
(3) communication methods.
(4) business areas. The above elements are in their proper place in the design of decoration business cards, and the design points are determined according to each type of decoration business cards.
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