Xu Qing is called the ageless goddess by many people in the entertainment industry. Although she is now in her 50s, her appearance and figure still maintain the look of her 30s. Therefore, many netizens are curious about how Xu Qing maintains her good figure, so some unscrupulous businesses use Xu Qing's portraits to seek more benefits for themselves, such as Genmei App, which was sued by Xu Qing this time. They used Xu Qing's image to promote themselves without Xu Qing's consent.

Using Xu Qing as an endorsement without consent

This public account called Gengmei has written a large number of articles about Xu Qing. For example, Xu Qing’s secret to staying young is not only I received water injections, botulinum toxin, and suture embedding. Then relevant beauty links will be placed in the article, and some netizens will really think that this beauty project is endorsed by female star Xu Qing. People are running for beauty and investment, so this company can use big stars like Xu Qing as endorsements without spending a penny. Gengmei App discredits Xu Qing

But we all know that beauty has certain risks. If something unexpected happens to customers during the beauty treatment, they will also think that Xu Qing did not choose a good endorsement. caused by. In addition to using Xu Qing to make money, they also published some articles that discredited Xu Qing. For example, Xu Qing's appearance was criticized by a certain female star, or Xu Qing had a conflict with a certain star, etc. Xu Qing wins the lawsuit

Although celebrities receive a lot of endorsements and have busy daily schedules, they may not be able to pay attention to such small things. But this time Gengmei App went too far, and Xu Qing couldn't bear it, so she decided to sue Gengmei App. And the final result was that Xu Qing won. Gengmei App was ordered to compensate Xu Qing 140,000 yuan for reputational damage. I hope other companies can learn from this.