Successful entrepreneurial case 1:
Xu Bo is a migrant worker from Hunan to Guangzhou, and Zhang Yongguang is his friend. One day in 2002, two people sat together and discussed that working like this for a long time was not the way out. At the same time, they saw that many fellow villagers around them made some money by doing business. They seem a little excited and want to start their own business, but neither of them has much capital. What should they do? After thinking about it, Xu Bo said that there are many Hunan people and many Hunan restaurants in Guangzhou, but restaurants are not affordable for everyone. It goes without saying that a few dollars a day is not enough for wage earners like us. Where can we afford to go to a restaurant? Although some businessmen in the same town are rich, it is no problem to go out to eat occasionally, and it may not be good to go out to eat often. For most people, they still have to cook at home most of the time. Hunan people have special tastes and cooking materials. Moreover, Hunan people are stubborn and have a heavy local concept. But there is no store in Guangzhou that specializes in Hunan native products. If we do this business, we may make money.
The two started to do it and immediately conducted market research. Sure enough, in the streets and alleys of Guangzhou, there is really no shop specializing in Hunan native products except some sporadic groceries from Hunan in some supermarkets. The results of the survey made the two men very excited. Soon, a Hunan grocery store with a partnership investment of 65438+ 1 100 million yuan was officially unveiled near Nanfang Daily, Guangzhou Avenue. The store was named? Hunan flavor? . Although two people don't have much money, they will fly away at any time in order not to be mistaken for themselves. Pheasant shop? I decided to spend 6,543,800 yuan to invite the famous Guangzhou painter Li to inscribe? Hunan flavor? A four-word signboard. It's really awe-inspiring that the signboard is hung up and colorful.
What stands out most in the shops in Xu Bo and Zhang Yongguang? Hunan flavor? Needless to say, they sell authentic Hunan goods, and even the employees are not pure Hunan people. I was touched when I walked into the shops in Xu Bo and Zhang Yongguang? Xiangyin? . Hunan people love to chew betel nuts, and the boss who keeps chewing betel nuts will ask you if you want one. After almost no twists and turns, small shops in Xu Bo and Zhang Yongguang began to make profits from the first month. Now? Hunan flavor? In Guangzhou, it goes without saying that everyone knows about it.
The success of Xu Bo and Zhang Yongguang is not accidental. As the saying goes, the goods arrive and die. As early as a few decades ago, Lu Xun wrote in an article:? Cabbages are shipped to Zhejiang and tied up with red ropes and hung upside down in fruit shops. what do you think? Gum vegetables? . ? Left the stadium? Low? What has cabbage become? Noble? Fruit. On the other hand, everyone has the concept of habitat and homeland, but what about the current China society and a few decades ago? Dead water? The situation is very different. In the past, people seldom wanted to go out. Even if they have no food and clothes, they are willing to stay aside? Hot land? After all, it is my hometown, but now there are very few people who don't want to go out to make a living and don't have to go out to make a living. Every year, there are hundreds of millions of migrant workers floating around the country alone. These people left their hometown physically, but their hearts are still there; Speak mandarin in your mouth, but think about your hometown with your tongue. If you want to eat hometown food, going to a restaurant is certainly an option. For this reason, opening a restaurant with local flavor has become a fashion, and it has also become a shortcut for starting a business and investing in different places. But nowadays, not to mention in big cities like Beijing, Shanghai and Guangzhou, even in smaller cities around the world, there are many kinds of restaurants and restaurants, and the flavor of any place can be found. The competition in this industry is becoming more and more fierce, and the investment requirements are getting higher and higher, which is not suitable for small-scale operation. But as Xu Bo and Zhang Yongguang analyzed, everyone has to eat every day and eat three meals a day, but not many people can go to restaurants every day. Most people still have to solve the problem of eating by themselves. China has a vast territory, and people's tastes and eating habits vary greatly from place to place. In this case, in order to solve the taste problem for people far away from home in a cheap and convenient way, there is a huge market space to open local grocery stores and operate local products. Is this from Xu Bo and Zhang Yongguang? Hunan flavor? A prerequisite for quick success.
Making money from homesickness like this is not only limited to catering and local products, but also the development of many minorities, which has great profit space, such as organizing hometown associations, providing various consulting and information services for hometown compatriots who have just arrived in the local area, opening up local markets for hometown products, and providing accommodation, guidance and relationship dredging services for people working in the local area. A man named Jiang Nianlai in Hangzhou opened a small hotel for Chun 'an villagers in Hangzhou, and made a fortune by providing accommodation and transportation services for Chun 'an villagers who came to Hangzhou for business. With the intensification of domestic population mobility, this market will become bigger and bigger.
Making money by using the local thoughts of fellow villagers is just a form of transposition. In the final analysis, the meaning of transposition is to make use of the different value differences of people and things in different spaces to obtain profits. There are many things that can be exchanged between different regions and between urban and rural areas. As long as there are exchanges and contacts, there are business opportunities. In the final analysis, commercial activities are actually a kind of communication and exchange activities between people and things. There is a man named Zhang Song in Fenghuang County, Hunan Province. He thinks that people on the mountain in his hometown? Worthless? Our wild flowers and weeds were collected and sold to Shenzhen. In 2004, they earned 300,000 yuan. However, Zhang Song has worked in Guangdong for more than ten years, and the sum of the money earned is not 1/5 of the money earned this year. When he was poorest, he was so poor that he couldn't even afford a two-yuan box lunch. Just changing places, worthless things become valuable, which is the wonder of transposition.
In such an operation, it should be noted that, first, the regional characteristics of the products should be strong. Strong regional characteristics can attract enough attention and interest of consumers in other regions. Second, it is mainly low-priced goods. A commodity is familiar to all people in this place, even daily consumer goods. In another place, it has become a new thing that people are not familiar with, a sex commodity or a commodity to enjoy. Most of these commodities are dispensable, and most small and medium-sized investors or entrepreneurs do not have enough funds to advertise or promote them in order to arouse people's desire and enthusiasm for consumption. In this case, if the commodity price is high, it is not easy for people to accept it, and it is difficult to open the market in a short time. If the market incubation period is too long, it is generally difficult for small and medium-sized investors and entrepreneurs to support them financially. Therefore, focusing on low-priced goods is in line with the actual situation of small and medium-sized investors and entrepreneurs. Third, pay attention to quality and credibility. For the operators of local products, it is easy to taste the authenticity of the products because most of the sales targets are fellow villagers and they are familiar with the things in their hometown. On the other hand, because we are all fellow villagers, the local accent between fellow villagers is more intimate, which is an advantage. At the same time, everyone knows the root cause. As long as there is a slight negligence and the service is not in place, the bad reputation will soon spread to everyone in the closed circle, and the business will collapse completely and rarely. If the main consumers are locals, they are unfamiliar and suspicious of the goods you sell, and they should pay more attention to the quality and credibility of the goods. In the process of selling wild flower bookmarks to Shenzhen, Zhang Song encountered quality and credibility problems, which almost made him give up all his efforts.
Successful entrepreneurship case 2:
In recent years, Confucius said aunt? It is very popular in Hangzhou. A woman named Yu Hong founded this industry.
Yu Hong graduated from Hangzhou University in the early 1990s and worked as a manager in a state-owned enterprise. Master Kong? The planning department has already made a plan. Are you online? Master Kong? Her experience had a great influence on Hong and taught her to think and deal with problems in a scientific way. Later, Yu Hong entered Unicom Leasing Company. 1999, Yu Hong's daughter came to the world, and the joy of being a mother for the first time was quickly replaced by worry, because it was difficult to find a suitable nanny. In just one month after her daughter came to this world, Yu Hong actually changed six nannies.
This made her start thinking about a problem. If she has such troubles, will others have the same troubles? Then, if we can solve this trouble for everyone, wouldn't it be a huge business opportunity? With this in mind, Yu Hong quickly conducted a market survey and found that the Lunar New Year market does exist, and the market is not small. This made her deeply excited. She has always had an entrepreneurial complex and can't find a good project. She decided to set her entrepreneurial goal here.
The goal is set, and Yu Hong is not fooling around. She thinks that she doesn't have much money and can't stand the slowness, so she needs to find a shortcut to success. She quickly found this shortcut: cooperate with the provincial women's health hospital to develop the nanny market in the next month. Later, she tried to contact the provincial children's health hospital, and the other party was equally interested. The two major problems of starting a business, the two major obstacles: technology and customers, have been easily solved.
When Yu Hong went to the industrial and commercial department to apply for registration, the other party was very surprised because they had never heard of such a business. Yu Hong's company is the first professional company in Hangzhou to serve parturient and newborn. Yu Hong named her company Hangzhou Century Maternal and Child Service Co., Ltd. ... Because this thing is really relatively new, it has aroused the interest of many news media. Newspapers, radio stations and TV stations in Hangzhou reported in turn that Yu Hong and her Century Maternal and Child Service Co., Ltd. became famous in one fell swoop.
Yuhong's business is doing well. Although it is a small business, it is also a short-term business, because the monthly calendar used by each family is generally around 1 month, but the added value is very high and the unit output value is amazing. Yu Hong's company now has a monthly net profit of tens of thousands of yuan, excluding various expenses. Recently, she also plans to open branches or develop franchise chains in Yiwu, Wenzhou, Ningbo and Taizhou.
What's the next sentence in your shoes? Push yourself and others. It has become a routine method to find business opportunities from the difficulties of oneself and others, and the probability of success is very high. This is because when you or others find it difficult to prove that the market has formed, what you need to do is to take the right method to develop the already formed market, which is much easier than creating a new market out of thin air and requires much less investment. Therefore, as an investor and entrepreneur, you should always pay attention to observation, and opportunities may be around you.
Successful entrepreneurship case 3:
George is not a foreigner, but a native of China.
10 years ago, George was problem of juvenile on the streets of Nanjing, and he liked to fight with people with his fists. When he grew up, George decided to do something serious. He attended a chef training class and learned the skills very well, but when he graduated he found that he was not interested in cooking. What he is interested in is haircut, which is now called hairdressing. He thinks it's great to be a hair stylist. So he put down the spoon and picked up the scissors. First in Nanjing, then in Shanghai, he practiced hairdressing skills hard and soon showed his talents.
1996, Sharla Cheung, a Hong Kong star, opened an upscale hair salon named lusa Li Anni in Shanghai. George officially started his career as a technician in Li Anni, lusa, helping people wash their hair, perm and dye their hair. But in a few days, the boss discovered his talent in hair design and promoted him to a hairdresser, on an equal footing with people hired from Hong Kong, France and Singapore. Later, George moved to some hair salons in Hangzhou and other places to be a hair stylist, in order to hone his skills. When the time was right, George started his own entrepreneurial career. Because of lack of funds, he couldn't rent a prosperous storefront, so he had to take over a hair salon in a remote corner of Hangzhou that others couldn't run. After the transformation, he created his own name: George Hairstyle Design Center, which was held in March 2000 18.
At first, George's business was depressed because of his poor location, but before long, many loyal people thought that George had been a designer of other hair salons? Fans? Follow-up, so * pass it around, pass it around, and soon everyone will know that Hangzhou has the best hairstyle? George? Now that he has arrived somewhere and opened a hair design center, George will soon get out of trouble. Just over a year later, George Hairstyle Center has become a hairstyle square, covering an area of more than 500 square meters. Become a rising star in Hangzhou hairdressing market, and keep up with the rich hairdressing giants such as New Love Story, awei and Oriental Barber.
Now I have my hair cut at George's Hairstyle Plaza. The lowest 25 yuan, the highest 380 yuan. Many literary and art celebrities, such as Hu Bing, Qu Ying and Lu Yi, have received George's service.
For entrepreneurs and investors, there is an old saying that must be remembered, called? Unfamiliar? . The easiest way to start a business is to start with something you are familiar with or have expertise in, which can generally get twice the result with half the effort and greatly reduce the twists and turns in the process of starting a business. There are many such cases, which can be found everywhere around us, without looking for them in newspapers or on TV.
In order to improve the probability of success and reduce the probability of failure, before you start, you should first calmly evaluate the resources you have, including your social relations and your professional expertise, and evaluate their commercial value, so as to find the focus of your entrepreneurship and investment. Sometimes some people may have good software and hardware resources, but because they didn't find a good focus, they stepped on the wrong place in the first step, which led to ups and downs in the entrepreneurial process and experienced many twists and turns that could have been easily avoided, and even some people were devastated. Second, resources can be built and knowledge can be learned. If after evaluation, you don't have the resources and professional knowledge needed to start a business now, then you can not be busy first. You can give yourself a period of tolerance, build resources for your future career, and learn the necessary technology and other knowledge, just like George. What if George didn't accumulate a lot when he worked for others before? Fans? It's hard to say what will happen in the future, at least it's absolutely impossible to succeed so soon. In this respect, technology is a hard resource for George, and a large number of fans are a soft resource for him. The former is cause and the latter is effect. When George started his own business, the first two became the cause, and success became the result. This is the logic of things. Most small entrepreneurs have a weak foundation and can't stand too much tossing. We must be cautious in this regard and don't fight unprepared. Third, not all resources, including professional knowledge and technical expertise, have commercial value. Entrepreneurs and investors should try to avoid when evaluating their own resources? Self-feeling? . Many entrepreneurs and small and medium-sized investors are easily relied on because of their inexperience. Feeling? Sometimes it really helps to seize the opportunity, but most of the time it is harmful. If you have no confidence in self-evaluation, then you can ask your friends and family to help you with the evaluation.