1, Tik Tok live
Tik Tok is one of several platforms that later set foot in online celebrities to bring goods, and it has only become a beauty category so far.
Advantages: large flow, the highest platform opening rate and residence time. The cost of traffic acquisition is low.
Disadvantages: Tik Tok's transportation is difficult to privatize. The more algorithm-oriented the platform, the less likely it is to form "fan stickiness".
2, Taobao live broadcast
The birthplace of the live broadcast of goods is Taobao Live. Although it is not an independent App, it is a function inside Taobao. The biggest commodity category of Taobao live broadcast is clothing, followed by beauty, followed by maternal and child, food and jewelry.
Advantages: relatively accurate traffic, convenient online shopping, trust in the platform, and high turnover rate of newcomers.
Disadvantages: it is difficult for newcomers to get free traffic, and the competition for live broadcast is fierce.
3. Live on the car faster.
Aauto Quicker started live broadcast from 20 17, starting with "reward+merchandise". Although it started later than Taobao, it started faster than Taobao. Later, Taobao live broadcast received higher attention from Ali, probably inspired by the success of Aauto Quicker-it proved that live broadcast with goods can be big and mainstream.
Advantages: Less platform management, fast-selling goods, diversified users, and people buy everything. Best of all, Aauto Quicker is not afraid of the "privatization" of traffic by online celebrities, such as directing it to its own WeChat group and Weibo account.
Disadvantages: the traffic is relatively inaccurate, and the transaction rate is relatively low due to platform reasons.
The above is about which platform is recommended for live delivery. You can learn about it.