In the process of developing its business in China, SK insists on adhering to the following principles, that is, prospering and developing with the Chinese economy. In order to achieve the goal of developing simultaneously with China's economy, SK Group must persist in helping each other and advancing hand in hand with China. Based on the concept of "take from China, use in China, and have Chinese people participate in management and management" (By China, For China, Of China), SK has proposed the 'China Insider strategy.
The meaning of China Insider does not mean that SK is seeking development in China as a Korean company, but that SK, as a Chinese company, will help China's economic development while developing together with China. In the process of competing with many multinational companies in China, China Insider has another meaning. That is, SK is a company with strong viability and strong growth capabilities in China. In order to become a China Insider, SK believes that the following strategies should be implemented: namely, "Don't blindly pursue temporary victory or defeat, but focus on contributing to the overall success of China's cause" and "First lay the foundation for the development of the cause within China." . In order to become a China Insider, SK Group is executing these strategies in a planned way. At the same time, SK is deepening its understanding of Chinese culture and further sensing the power of Chinese culture.
SK regards China as the center of SK’s global market. In the process of developing its business in China, SK proposed the "China Insider" based on the concept of "taken from China, used in China, and managed by Chinese people" (By China, For China, Of China). The meaning of "China Insider" does not mean that SK is seeking development in China as a Korean company, but that SK will develop with China as a Chinese company and become a "China's SK" that has the same genes as China and will be closely related to the Chinese economy. prosper and develop together. This strategy has promoted SK's good development in China and has also received support from all walks of life including the Chinese government and partners.
In recent years, SK has vigorously promoted the localization strategy in China. After the organizational restructuring on January 1, 2012, the proportion of Chinese executives in the management exceeded 70%.
While vigorously promoting the talent localization strategy, SK China has also made major adjustments in its organizational structure. In order to improve the profitability of its business in China and expand its "function as an investment holding company," SK China has strengthened its financial platform within the company. The financial platform consists of the financial and asset management center and the business development center, which are responsible for the discovery and evaluation of investment opportunities, financial and strategic consulting, external investment fund raising and operations, etc.
In addition, the company has integrated business operations and support functions dispersed in various departments into business operation centers and support centers, improving organizational efficiency. SK hopes that this organizational change and personnel appointment will further promote the "package project" based on "localization" and "open cooperation". In recent years, SK has carried out a series of "package projects" under the guidance of local policies in China. Local “package project” development is a Chinese business development method with SK characteristics. SK organically combines the technology and strength of the group with the resources and strength of SK's partners in South Korea, China and around the world, and creates a new business model after fully considering the policies and investment needs of local governments in China. and investment opportunities. In order to strengthen the friendly cooperative relations between China and South Korea, SK, as a Korean private enterprise and a partner of the Chinese government, co-organized the "Experience China-South Korea Tour" event with the Chinese government. This activity is an important consensus reached with the South Korean side during President Hu Jintao's visit to South Korea at the end of 2005. This grand event aims to welcome the 15th anniversary of the establishment of diplomatic relations between South Korea and China, promote cultural exchanges between the two countries, and further strengthen the friendly cooperative relations between the two countries. This event has been evaluated as "the largest cultural exchange event held by China in South Korea so far. It has made unprecedented and significant contributions in promoting cultural exchanges between China and South Korea, enhancing friendship between the two countries, and promoting friendly cooperation between the two countries." ". China's 3rd Generation Communications
In August, Chairman Cui Taiyuan and Director of the National Development and Reform Commission Ma Kai signed the "TD-SCDMA" agreement on China's 3rd generation communications method, and in April 2007 Seoul established a TD-SCDMA trial network. In the subsequent cooperation process, SK has always implemented the ‘China Insider strategy. SK actively carries out various social activities in China. Since 1995, SK Group has provided 'SK Scholarships' to outstanding students from Peking University and Tsinghua University; in order to cultivate key grassroots medical and health talents in western China, SK Group and the Ministry of Health of China have jointly established the 'SK-Ministry of Health Joint Scholarship' ; Since 2003, the 'SK Aikang Hospital' opened by SK in Beijing and the Beijing Red Cross *** have jointly established the "China-Korea Medical Care Group" with the intention of providing help to disadvantaged groups. The group has traveled to Xinjiang and Free clinic activities are held in Vietnam. In response to the Chinese government's western development policy, SK established SK Hope Primary School in Xinjiang to provide better educational conditions for children in the western region.
The Korea Higher Education Foundation, established under the auspices of SK in 1974, has been sending 40 professors from various Chinese universities to South Korea for research visits every year since 2000. At the same time, the Korean Higher Education Foundation, Peking University, and Fudan University jointly organize regular international academic forums - the 'Beijing Forum' and the 'Shanghai Forum'; and have established Asian research centers in Tsinghua, Peking University, Fudan, Nankai and other universities to devote themselves to Promote research on humanities and social science issues in the Asia-Pacific region, and promote academic development and social progress in the Asia-Pacific region and the world.
Of the five gas stations (oil and gas mixing stations) under the jurisdiction of SK Energy Company in Shenyang, 4 have been sold to Sinopec and 1 to a domestic company