Last year, the Korea Tourism Organization conducted a survey on Korean medical services among 2 152 foreigners who went to Korea for medical treatment. The results show that the respondents' overall satisfaction with going to Korea for medical treatment is 4.05 points (out of 5 points). On the contrary, foreign tourists are dissatisfied with poor language communication and high medical expenses.

Among them, poor translation level and poor language communication (40.2%) are the biggest dissatisfaction factors, followed by expensive medical expenses (33.3%), lack of special wards for foreign patients (33.2%) and insufficient rehabilitation guidance after returning to China (30.2%). Among China tourists, the most dissatisfied proportion is 47. 1%, which is higher than other countries.

According to the report, the medical services most used by foreign tourists in Korea are outpatient service and micro-plastic surgery, accounting for 50.0% and plastic surgery accounting for 30.6%. Among outpatient subjects, plastic surgery accounts for 35.3%, followed by physical examination center, dermatology and internal medicine.

As a matter of fact, the domestic media have reported that the price of the same project offered by Korean medical beauty institutions to China people is generally higher than that consumed by Koreans. In the interview, Ms. Zheng, a Korean cosmetic industry practitioner, revealed an industry "hidden rule": as long as you call through the China hotline, the price (of medical institutions) will automatically double, the good one will double, and the more one will triple, quadruple or even 10 times.