China's 2010 Shanghai World Expo (Expo 2010) is the 41st World Expo. It was held in Shanghai, China from May 1 to October 31, 2010. This World Expo is also the first World Expo hosted by China. With the theme of "Better City, Better Life", the Shanghai World Expo has a total investment of 45 billion yuan, setting a record for the largest scale in the history of world expositions.
The mascot of China’s 2010 Shanghai World Expo was announced at 20:00 on December 18, 2007. The mascot was designed by Wu Yongjian and named "HAIBAO", which means "treasure of the four seas". The main body is shaped like a blue "human". The design of the mascot for the Shanghai World Expo creatively selected the Chinese character "人" as a creative point from the perspective of interpreting the theme of "Better City, Better Life". The blue color of the mascot represents the earth, dreams, oceans, future, technology and other elements, in line with the Shanghai World Expo's theme of "Better City, Better Life". The overall image structure of the mascot is simple, the message is simple, easy to remember, and easy to spread. Although there is only one, through action interpretation and clothing changes, it can be ever-changing, with different forms, showing a variety of styles. "The best is like water." Water is the source of life. The main form of the mascot is water, and its color is blue like the sea, which shows China's new attitude of integrating into and embracing the world. Haibao embodies "people's" ideals for urban multi-cultural integration; it embodies "people's" praise for economic prosperity and environmentally sustainable development; it embodies "people's" expectations for urban technological innovation and unlimited possibilities for development; It also embodies "people's" desire to reshape urban communities; it also embodies "people's" vision of the coexistence of cities and rural areas. Haibao is the yearning for colorful life, the blessing for colorful life, and also the warm invitation of Shanghai, China to friends from all over the world. Taking the Chinese character "人" as the core creative idea not only reflects the characteristics of Chinese culture, but also echoes the design concept of the Shanghai World Expo emblem. It is an innovation to be the first to use text as a mascot design idea for international large-scale events. Hair: Like rolling waves, it looks lively and individual, highlighting the regional characteristics and source of life of the mascot’s birthplace. Face: Cartoon simple expression, friendly and confident. Eyes: Big, round eyes, full of expectations for the future city. Blue: Full of inclusiveness and imagination, symbolizing a China full of development hope and potential. Body: The round body shows the beautiful feeling of harmonious life, cute and playful. Fist: A raised thumb is a sign of approval and welcome to friends from all over the world. Big feet: Standing firmly on the ground and becoming a strong support for the enthusiastically outstretched arms, it indicates that China has the ability and determination to successfully host the World Expo. The mutually supporting structure of the word "人" also reveals the concept that a better life depends on the creation of you and me. Only when "people" all over the world support each other and live in harmony with nature, people and society, and people with each other, will such a city make life better. The creative shape of the word "human" relies on the communication platform of the Shanghai World Expo and will surely become the auspicious symbol and cultural mark of the Shanghai World Expo in China
The emblem of the China 2010 Shanghai World Expo was produced through global solicitation and expert review. . It is a visual symbol that reflects the concept. The 2010 Shanghai World Expo emblem was announced at the "China 2010 Shanghai World Expo emblem unveiling ceremony" on November 29, 2004. The emblem pattern uses the Chinese character "世" as the original calligraphy creative prototype, and is cleverly combined with the number "2010" to complement each other and express It reflects the strong desire of the Chinese people to hold a world-class and multi-cultural expo event. Visually, the emblem is like a three-person hugging each other, like a happy and joyful family. It can also be abstracted into a generalized human being of "you, me, and him", expressing the pursuit of a beautiful and harmonious life. It embodies the World Expo’s concept of “understanding, communication, gathering, and cooperation” and highlights China’s active people-oriented pursuit of the 2010 Shanghai World Expo. The emblem uses green as the main color, which is full of life and vitality, adding upward, rising, and bright dynamics and connotations, expressing the Chinese people's creative passion for the future and pursuing sustainable development.
The main body of China's 2010 Shanghai World Expo volunteer logo consists of the Chinese character "heart", the English letter "V", and a flying dove of peace holding an olive branch in its mouth. Similar to the World Expo emblem "世", it not only presents the personality of Chinese culture, but also expresses the "heart" and enthusiasm of the volunteers. "V" is the first letter of "Volunteer" in English, which explains the group represented by the logo and gives it a clear meaning; the flying peace dove represents Shanghai and also symbolizes peace and friendship, and the olive branch means sustainable development and hope. Inheriting the Expo theme of "Better City, Better Life".