It is best to let a professional marketing company help plan. Brand planning pays more attention to ideological and psychological description, that is, planning, guiding and stimulating consumers' psychological market. For example, the intimate brand planning of online entertainment fully explains what brand planning is and can be implemented well. Is a cost-effective company, you can learn about it. Brand planning is a systematic thing, which can't be completed in a day or two. Madoff's brand planning believes that the whole is divided into six points: first, the pre-brand research. Second, the formulation of strategies and concepts. Third, the project planning stage. Fourth, the project packaging stage. 5. Planning and design stage. Sixth, brand communication+extension stage. With Chengdu advocating medical beauty, a large number of new medical beauty brands have developed and the competition is fierce. In order to build a brand of medical beauty in this environment, think tank cat thinks that the most crucial point is to find the right positioning! Don't spend all your resources on products, find a point and make a product first. No matter how many resources there are, there will be no result. Nowadays, many women who love beauty will make themselves more beautiful through micro-shaping, but the situation is not very impressive. In order to break people's inherent cognition, plastic surgery hospitals need to have some advantages besides cooperating with some marketing consulting companies in order to gain the trust of consumers and attract their attention. How to do the brand planning of plastic surgery hospital?

1, public welfare

In the plastic surgery industry known as "black hole and dishonesty", public welfare is the focus of attracting public attention. The so-called public welfare marketing means that enterprises communicate with consumers through public welfare activities, establish a good corporate image, influence consumers with a good corporate image, make them have a preference for their products, and give priority to the marketing behavior of their products when making purchase decisions. Public welfare marketing arouses consumers' voices through caring for consumers and society, and naturally has a good impression on enterprises.

Of course, not all public welfare marketing is a panacea. The application of public welfare marketing must be guided by consumers' interests, based on corporate social responsibility, combined with products and corporate image. If it is purely for the purpose of marketing, it will not achieve the intended effect. Imagine the effect of a charity sale by a company that makes counterfeit drugs. The application of public welfare marketing must also grasp the appropriate market opportunities and be targeted.

Step 2 be direct

When the cosmetic industry rapidly enters the era of "consumer segmentation", plastic surgery hospitals will target middle school students, college students and graduate students aged 65,438+05-25 in customer orientation. These new generations are incompatible with the traditional propaganda mode. They don't read newspapers, TV or books. Plastic surgery hospital plan: campus lectures, online media that teenagers prefer and are better at, and "one-on-one" free consultation hotline. These three methods are more direct, more active and closer to our target customers for plastic surgery hospitals. In today's cosmetic industry, no institution has adopted this "closer and more inflammatory" promotion method.

Step 3 extend

The lecture was limited by personnel and the publicity scope was affected. But in just two months, holding more than a dozen lectures and relying on "word of mouth" can also achieve good results.

The network is now called a wider media, and our target customers are also more loyal users of the network. Therefore, in addition to having your own website, you should also make full use of online marketing and appear in various forms on major portals and professional forums. The hotline is not limited by geography and tools, and it has more universal and extensive publicity.

4. Synthesis

Lecture, network, hotline. In fact, the three are interlocking, which is a complete new marketing system. When consumers enter from any link, they may be involved in these three aspects, so as to have a deeper and more comprehensive understanding of us. Finally walked into our plastic surgery center.

Although consumers' overall impression of the plastic surgery industry is slightly lower now, plastic surgery hospitals need to find another way and have more advantages in order to attract consumers' attention and gain their trust, thus enhancing the impression of plastic surgery hospitals in the hearts of many consumers.