1. Belle Group was founded in Hong Kong in the 1970s. In the 1990s, it was introduced to the mainland by Mr. Tang Yao, a famous Hong Kong shoe designer and senior industrialist, and repackaged and positioned for the mainland market, and gained great success. success. BELLE means "beautiful woman" in French. It specializes in fashionable genuine leather women's shoes and also produces men's shoes. Its main customer base is urban white-collar workers "aged 20-40 years old and with middle income".

2. BELLE has various styles, with "comfortable, simple, professional and mature" as the mainstream, but also trendy, fashionable and avant-garde. It has established its own distinctive brand image with popular prices, high-quality products and honest services, and has been quickly loved and supported by consumers in just a few years. According to the monitoring statistics of the retail market in key shopping malls across the country, BELLE has won the sales championship of China's genuine leather women's shoes for three consecutive years since 2000. ?

3. Belle International’s footwear business suffered a sharp decline, with same-store sales recording negative growth for 13 consecutive quarters since the fourth quarter of fiscal 2014. In February this year, Belle International issued a profit warning for 2016, predicting a 15% - 25% decline in annual profits for 2016/2017.

4. A consortium led by Hillhouse Capital Group, with participation from CDH Investments and Belle International Holdings Co., Ltd.’s executive directors Yu Wu and Shengfang, announced a proposal to privatize Belle International It is recommended that the total proposed acquisition price is HK$53.1 billion. At this point, the first half of shoe king Belle International, which was listed on the Hong Kong Stock Exchange in 2007, has come to an end and has begun its second journey of entrepreneurial upgrading and transformation. Winning a critical window period for transformation and development.

Extended information

1. Among the top 10 brands in the domestic leather shoe market in terms of sales in 2008, 6 brands belong to the Group, namely Belle (number one), Teenmix Tianmeiyi (second), Tata (fourth), Staccato (sixth), Senda (seventh), and BASTO (ninth). The core brand "Belle Belle" has ranked first in sales of women's shoes in China for 13 consecutive years. It is one of the most well-known brands of footwear in China and has won many awards such as "China's Well-known Trademark".

2. BELLE means "beautiful woman" in French. It specializes in fashionable genuine leather women's shoes and also produces men's shoes. Its main customer base is urban white-collar workers "aged 20-40 years old and with middle income". BELLE has a variety of styles, with "comfort, simplicity, professionalism, and maturity" as the mainstream, as well as being trendy, fashionable, and avant-garde. With popular prices, high-quality products and honest services, it has quickly become loved and supported by consumers in just a few years.

3. If Belle International can integrate with new capital and use the rich experience of Hillhouse and CDH in operations and digital transformation to re-discover new value, it will be a win-win result. At the very least, it has gained the opportunity and support to try out the wave of industrial upgrading, ushering in a window period for transformation. It is foreseeable that a well-known brand still has hope of revitalization after years of ups and downs, which is something to be thankful for.

Reference: Baidu Encyclopedia - Belle Women's Shoes

Reference: Ifeng.com - Hillhouse Capital Group leads the acquisition of Belle, the shoe king of the generation may have a turnaround