New Balance, a brand founded by Mr. William J. Riley in Boston, the American marathon city, on 1906, is known as "President's jogging shoes" and "King of jogging shoes" in the United States and many countries.

Since 1906 was founded in Boston, USA, New Balance has made continuous progress in scientific and technological materials, product appearance and comfort in the spirit of manufacturing excellent products. The only constant is that New Balance operates in the spirit of high standards of ethics, 100% customer satisfaction and teamwork, with a view to becoming a high-tech enterprise. "New Balance" encountered trademark infringement litigation in the domestic market.

Brand history

From 65438 to 0906, William J. Riley established a dental arch appliance company named New Balance in Boston, USA, specializing in plastic surgery to customize dental arch appliances and orthopedic shoes.

One day, when he was observing the chicken in the yard, he found that the three claws of the chicken could keep balance, so he applied this inspiration to the design and development of the arch bracket, and the name of New Balance came into being, and the fact that Mr. Riley got inspiration from the shape of the chicken claws became a legend.

With the continuous development of business, New Balance began to manufacture professional sports shoes for local runners in 1950s, including the track and field team of MIT.

1956, Mr. and Mrs. Paul bought New Balance Company from Mr. Riley. Since then, footwear manufacturing has developed into the main business of the company's steady growth. 1960, New Balance produced the "TRACKSTER" series of sports shoes, which is the first sports shoes in the world that can provide multi-width shoe last, and has become a pioneering work in the footwear industry.

In the 1970s, Mr. james davis, the current chairman and president, bought New Balance on Boston Marathon Day and started a new step. Since then, New Balance has not only devoted itself to the research and development of high-tech functional materials, but also provided humanized services for six width shoe lasts and two height uppers to meet various foot types, and it is the only sports shoe made and imported from the United States.

Its unique high damping pad can effectively absorb 99% of the ground reaction force, so it is loved by many heads of state and elites from all walks of life. It is a multifunctional shoe, which has the reputation of "President's jogging shoes" and ranks second in the United States.