In addition, in order to win the sympathy of consumers to the greatest extent, e-commerce deliberately creates the ugly characteristics of Linyi apples, and the apples presented are inferior fruits with rust marks, pits, black spots and cracks. These apples are the surplus apples left by merchants after screening and purchasing high-quality apples, accounting for only a small proportion.
Linyi county government also said in the statement that some platforms obtained materials stamped with the official seals of local towns, villages and fruit industry departments by improper means, and the contents of the statement were seriously inconsistent with the facts; Most platforms deliberately exaggerate the severity of slow-moving fruits, which leads to unreasonable fluctuations in apple prices.
According to the survey, it is a common marketing method to focus on sad brand, which has also been used in agricultural products such as pineapple in Xuwen, Guangdong and tangerine in Anhui. The purpose is to attract people's attention, win the sympathy of consumers, and facilitate fruit farmers to sell their own fruits in the short term and locally, but in the long run, it will damage the overall brand image and the overall interests of all fruit farmers.
smear campaign
In addition to "slow-moving apples in Linyi", there are many businesses selling goods by "promoting slow-moving apples", including pineapple, fresh bamboo shoots and other foods, as well as blankets and other supplies. Surprisingly, many merchants used the same old man's photo in their promotional photos, and the old man was also named "slow-moving grandfather" on the Internet.
A shop selling "wild bamboo shoots" also used photos of "unsalable grandpa". The image of the old man in the propaganda picture remains the same, but the picture on the right is replaced by bamboo shoots with the word "help".
In addition, based on the intention of fraud, the store carried out false propaganda fraud, which made consumers have a wrong understanding and bought their fruits based on the wrong understanding. If it has caused losses to consumers' property (for example, consumers spend a high price to buy back inferior fruits with scars, pits and cracks), its behavior is suspected of fraud.
The above contents refer to Zhongan Online-Full Road! The sad marketing of "Slow-moving Grandpa" has been officially announced …