1. Inferiority. Everyone has varying degrees of inferiority complex because we all want to improve our circumstances. What can hinder career success is not heredity, but fear of failure, self-discouragement and inferiority complex. On this basis, if marketing can hit the inferiority complex of the target group, it will naturally achieve twice the result with half the effort. Companies such as those with kidney deficiency, obesity, and plastic surgery all use these psychology to pursue and attack, leaving consumers defenseless.

2. Regret. There is no medicine for regret in the world, and regretting blindly is a stupid and useless behavior. You want to change history and hope that you have not done something wrong, but in fact, you have already done it. Regret will only bring worry. We must know that regret cannot change anything. What we can do is seize the moment. Hunger marketing actually targets this psychology and caters to its needs. Merchants intentionally lower the supply in order to control the relationship between supply and demand and create the "illusion" that supply exceeds demand. While maintaining higher selling prices and profit margins for their products, they also aim to attract attention, increase popularity, and create a "buy it now" message. , you will regret if you don’t buy it” and the illusion of “missing this village without this store”.

3. Jealousy. The evils of jealousy are well known. How to avoid and overcome the bad emotion of jealousy so that we will no longer be jealous and have no setbacks? First, compete, progress, and improve; second, learn to comfort yourself with the mentality of "sour grapes" and "sweet lemons"; third, Three, help the object of our envy. Sublimate jealousy into the motivation to move forward, find your own advantages, use your intelligence and wisdom, and be full of confidence in yourself to win.

4. Worry. Success master Carnegie once said: Worry is like a lock, it can "lock" people into panic. The "key" to unlocking worry is to see the facts clearly, analyze the situation and take action. In fact, worry is the most common erroneous psychology among human beings, such as worrying about the quality of products, worrying about expensive things, worrying about other people’s opinions, etc. In fact, marketing itself is to solve consumers’ worries and provide consumers with safety. feel. Through marketing, we want to tell consumers: Don’t worry, our products are here to help you solve your problems and give you more peace of mind.

5. Anger. Anger is an emotional reaction caused by people's dissatisfaction with objective things, and it is a stumbling block to people's success. Brands that make use of consumers' anger may also win recognition and praise within a period of time. For example, some brands exploit people's anger such as "anti-Japanese" for marketing.

6. Procrastination. It is a fatal blow to the training of a person's character. People with this kind of weakness will never be perseverant. This weakness can undermine a person's trust in himself, undermine his judgment, and be harmful to his mental faculties. To succeed in your career, you must learn to make prompt decisions so that your correct decisions are as firm and stable as a mountain peak. As Nike appeals, "justdoit", don't look around, be brave and do it.

7. Vanity. Everyone has a little vanity, which is beyond reproach. People are born to always hope to be praised by others. Many luxury goods, gifts, and health care products fully grasp the vanity mentality and make consumers flock to them. "You won't accept gifts during the holidays this year, but you will receive melatonin if you accept them", "Beautiful women will not frown at you anymore", bank VIPs do not have to queue up, airline VIPs have separate lounges, QQ VIPs are in the game lobby, etc. etc., are all typical application cases.

8. Greed. The terrible thing about greed is that it not only destroys tangible things, but also messes up a person's inner world. People's self-esteem and the principles they abide by may be overturned in the face of greed. Greed is the most human weakness worth exploiting by marketers. In marketing practice, we can easily see that under the signs of "clearance, free, big sale, 50% off", etc., consumers can't help but feel excited and excited.

9. Fantasy. Fantasy itself is not a weakness, but in a specific person, the fantasy character must jointly influence and dominate the individual's behavior and thoughts together with other characters. People who love fantasy will inevitably have weak other character expressions. People with utopian personalities either appear to be giants in thought and dwarfs in action; or they lack caution and are prone to making mistakes. So tell our audience to take action.

10. Loneliness. The so-called loneliness refers to the psychological phenomenon of being unwilling to contact or interact with others, preferring to be alone, and often feeling lonely and empty. It is an unhealthy mentality and one of the weaknesses of human nature. The key to changing loneliness is to interact with others, take the initiative to care about others, participate in more group activities, make friends deeply, improve self-cultivation, and change yourself.

11. Blind. People who really achieve great things have a good character: before doing something, they must make the right decision. Without correct decision-making, you can only act blindly, which means you are already heading for failure! Great winners generally do not act hastily. They think twice before acting and do things in an orderly manner. “First know what you want to do, and then do it.”

12. Negative. A negative mentality often prevents people from forming an enterprising spirit, and whether a person is enterprising or not determines what goals he determines and chooses, otherwise he will be called a mediocre person. Therefore, you should learn to get out of a negative mentality! Everyone who wants to achieve great things should overcome the constraints of a negative mentality. Let’s review the story of leather shoe sales in Africa.

13. Paranoid. Paranoia is a psychological defect. People suffering from this disease are often stubborn in their own opinions and cannot listen to other people's opinions. They think that their own opinions are always right. Paranoia is conducive to success, but paranoia needs to be guided by the correct concept of success. "Men should be tougher on themselves" and "If I don't succeed, I won't come back." This is to use the paranoia of young and middle-aged entrepreneurial men to communicate effectively. of.

14. Solitary. In modern society, if you are not good at interpersonal communication, you will lose many opportunities for cooperation. Without cooperation, you will not truly succeed by relying on the efforts of one person or a small number of people. So, people need to be brave enough to go out and express themselves. Many educational institutions and social media have accurately grasped this weakness to market human nature and win the market.

15. Fear. Fear and fear are the greatest weaknesses of human beings and human nature. Fear of poverty, fear of failure, fear of disapproval, fear of loneliness, fear of loss, etc. Fear is the biggest enemy of growth. In fear, people are timid and dare not give it a try. Learn to face your fears calmly and communicate with your heart, and everything will naturally come to light. The reason why scare marketing is so successful is that it fully exploits the psychological weakness of consumers' fear. Our common insurance, medicines, health care products, etc. are all very good at this kind of communication skills, hitting the target customer group who are afraid of death and disease in one fell swoop.