The full name of TVC advertisement is TV commercial, which is the abbreviation of TV commercial advertisement. Television advertising is the most influential advertising form in today's business field. TVC advertising can not only convey product information to the audience, but also stimulate the audience's emotions and bring more emotional experiences to the audience.

TVC advertising plays an important role in the commercial field. It is one of the important means of brand establishment and promotion, which can shape brand image, improve brand awareness and promote consumers' buying behavior. At the same time, TVC advertising can also promote the development of related industries and promote economic development.

With the continuous innovation of TV advertising forms and broadcast media, the forms of TVC advertising are also evolving. In recent years, with the rise of digital media and the popularity of smart phones, TVC advertising has gradually moved towards multimedia and cross-platform. At the same time, with the development and popularization of social media, TVC advertising is also developing in the direction of interaction and personalization, which will interact with the audience and create more consumer experiences.