The most advanced piano manufacturing machinery and equipment in the world are all in German enterprises, and there are only 10 piano enterprises in Germany at present:
1, Gottrian-Steinway Grotrian Steinwey: The world's oldest piano brand, the world's most famous piano, was Steinway before World War II. It is usually called "Steinway of Germany" by the industry, and is known as the "soul" of the world piano, with low production capacity, soft tone, heavy hand feeling and harsh selection of materials.
2. The most famous piano in the world is what we often call "Steinway of America". It has a strong tone, heavy feeling and rough materials.
3.Bechstein, C: Germany's famous piano manufacturer, but the main factory in Germany has been closed, and now it is mainly produced in Czechoslovakia, with excellent bass, heavy feel and excellent materials.
4. Mendelssohn: A famous German piano manufacturer has successively acquired the Friedrich Piano Factory in Germany and merged with another famous German grand piano manufacturer, with a factory area of 50,000 square meters. It is the largest piano factory in Germany today, with rich and soft timbre, heavy feel and excellent materials.
5. Sauter: A famous German piano company, with low output, soft timbre, heavy hand feeling and popular material selection.
6. Niendorf, Niendorf: A famous German piano manufacturer, a famous German grand piano manufacturer, is the pride of the city of Lukenwald, Germany, with rich and powerful timbre, heavy feel and rough materials.
7. August Foster August: A famous German piano manufacturer, with low output, strong timbre, heavy hand feeling and excellent materials selection.
8. Chalun (UK) is a famous British brand, dedicated to the Beatles piano, and its property belongs to BBC. Rich and moving timbre, good interval transition.
9.Leposona, Steingraeber of Stanger & Sohne: a world-renowned German piano manufacturer with an annual output of 70 sets. Rich and powerful timbre, heavy feel and harsh material selection.
10, Schumer Schimmel, a famous German piano manufacturer, has a competitive market share in Germany compared with other luxury brands, with soft timbre and medium hand feel.
In addition to the above brands, other existing brands in Germany may also go bankrupt because of many economic crises. And my knowledge is not deep enough, and I may ignore other excellent brands.
Through comparative observation, we will find the characteristics of German piano:
1, rich in timbre, is to play a key, the sound is the feeling of sinking, rather than floating on it so that people can't find their roots.
2, the sound quality is soft and comfortable, that is, playing a melody makes people feel comfortable. Exaggerated, there is a feeling of lying on a thick sponge, without noise or discomfort.
3, the volume is even, from the high-pitched area to the low-pitched area is smooth and excessive, especially in the inflection area. As a whole, no part will have a sudden and strong sense of squeezing.
4. It feels heavy. It is universally acknowledged that as long as it is a piano made in Germany, it must feel heavy. It is also for this reason that in many foreign forums, Japanese piano manufacturers always feel that this is a shortcoming, but it is actually an advantage. The heavy feel increases the controllability of the piano keyboard, and the strength of the sound will be reflected by the strength. However, the handling of strong and weak notes can't meet the performance requirements when the feel is floating, but the grand piano made in Germany is slightly lighter than the upright piano and has perfect elasticity.
No German piano manufacturer chooses to use plastic parts instead of wooden parts, but the plastic parts boasted by China are touted as gold by many cyber gunmen. The fact is ridiculous. Plastic fittings are more easily deformed than dry wood in high temperature and cold weather. Moreover, when piano products ring, the frequency of wood ringing is the same, but the sound propagation speed of plastic and wood is different, which leads to slight noise in pianos that use plastic accessories for a long time. I don't recommend Japanese brands and Korean brands. If you must choose one, choose Japanese. Japan is one hundred times more than Han Guoqiang! The birthplace of piano is Germany, remember! Pay attention to the country of origin when buying things. The best rice noodles in China must be from Yunnan, the best donkey meat must be from Hebei, the best mutton bread in soup must be from Xi, and the best grapes must be from Xinjiang. Korean piano brand, personally feel that it is ok to do beauty, plastic surgery and double eyelids in Korea, but it is still much worse to do piano. The appearance may be beautiful, but things are for use, not for seeing. Machinery manufacturing, Germany and Japan, is still relatively reliable. Trust me, yes! If you choose one of these two, German quality is preferred! Unless the German piano is ridiculously expensive. Finally, although the United States is very developed, the piano seems to be not ideal. Britain is certainly a good choice. Land Rover is British, and Dongdong is still good.
6. Even though these German enterprises are all manual workshops, many accessories are purchased from the famous German musical instrument accessories factory and the three famous German piano accessories enterprises: Renault, FFW, Abel and Thomas Strunz soundboard.
7. From the perspective of material selection, at present, no piano in the world is made of all wood. The heavier the piano, the better, indicating that wood is used more and MDF is used less. Explain that the stronger the material used. The standard is 430 kg.
8. The strings used for pianos all over the world are German Leraus brand. Whether it is a knockoff piano or a Steinway piano, it must be of this brand. Because the piano can reach the standard all over the world, only the German Leraus steel wire has this technology, so it is nothing to use the German Leraus strings. There are many counterfeit German piano brands in China piano market, so consumers should be extra cautious before buying!
The so-called "German piano" that is common in the domestic market.
First, take the fake "joint venture" as a selling point.
When consumers come to a music store, some shop assistants will first criticize the new products of regular manufacturers. If you want to buy a good piano and a high-grade piano, you'd better buy a joint venture: for example, the brand of XXX is a Sino-foreign joint venture, a famous brand and an old brand in Germany (Britain or Hong Kong) ... As for whether it is a real Sino-foreign joint venture or a large modern formal manufacturer, consumers are generally not too alert and too real. It's really a foreign-funded enterprise, not a joint venture. Have you ever seen a Mercedes-Benz joint venture? Beijing Benz Dyke is a wholly-owned enterprise. Those who have the strength to come to China are wholly-owned. Joint venture is impossible. Pay attention to joint venture. Remember to look at the manufacturer's business license! Most of the joint ventures have problems! Believe what the clerk said, and you will naturally be fooled.
Second, take "foreign brands" as the selling point.
Regardless of the real history and present situation of this factory, even the exact place of origin is obscure and vague. Many brands are OEM, but when it comes to the brand of piano, it must be a foreign name, a "foreign brand", and it should be solemnly emphasized that this "foreign brand" is an old brand in Germany (Austria or Hong Kong, the United States). It is the so-called German piano, which has been produced from 18XX for one or two hundred years. These mysterious words sound "foreign", as if the piano was not only produced in China, but also covered by distant "foreigner's blood" or even "royal blood", so it seems to be a "world famous brand"-people can't underestimate it.
Third, take "imported accessories" as a selling point.
We don't talk about "the quality of the piano is determined by the design, material and technology", but we don't open the piano to see the internal structure, but we repeatedly emphasize that "so-and-so accessories are imported from abroad". The idea of blind people touching the elephant misleads consumers and makes them mistakenly think that as long as they use imported accessories or materials, they will be able to assemble a good piano.
Fourth, take exaggerated appearance as a selling point.
Use "beautiful packaging" and stick an original imported one on it to drive other models in the store and mistake other models for others to achieve the goal. In fact, it was exposed when you went to the trademark website of the State Administration for Industry and Commerce. Unfortunately, no one understood and ignored it. It can only be said that the information is too asymmetric, and it is the piano buyer who is injured. The nature of the enterprise lies in the online information of trademarks. Ignoring the internal quality of the piano, blindly instilling the wrong idea that "a piano with a tall, classical and gorgeous appearance is a high-end piano" misleads consumers, and the chic and luxurious classical style is the symbol of a high-end piano, which can only be upgraded at home ... "The tall and beautiful appearance, coupled with the good storefront decoration of the piano shop, is not difficult to sell.
Fifth, take the bluff sound effect as a selling point.
If you don't say a really good piano, its timbre should be pure and long. As the old saying goes, the sound is still three days. It is beautiful, delicate and changeable, but it blindly covers up the characteristics of loud, crisp and thief-bright piano sound with a miscellaneous brand. It rumbles, shocks and reverberates, which is very bluffing, so it covers up the fatal defects of inaccurate melody and noisy sound quality of the piano with a miscellaneous brand.
Sixth, take high prices as a selling point.
Taking advantage of consumers' habit of "value for money", discount is the last word. The price target is deliberately high, 6.5 fold or even lower. Musical shops hold activities every day, and the reserve price is set every day. Please observe that this kind of website is an activity every day, because after you buy it, you won't pay attention. The activity content is the same, and the time changes every day. Stay away from music stores that rely on online publicity and from bookstores and shopping malls. Misleading consumers that "high price means high grade", and then, in order to make business, the actual transaction price plummeted, misleading consumers that "the less the price, the more concessions, the more cost-effective". When you ask a question, the music store will find the appropriate training language. Cheap, let's say the water is too big, but it's not cheap. You also said that the discount was too small. What you asked the merchants to do was right. The point is that you chose the wrong place to buy the piano. These music stores have many languages to answer your questions.
Seven, to local sales as a selling point.
Every year, the National Musical Instrument Information Industry Center makes statistics and rankings on the total production and sales of national piano factories, and publishes them in the publicly issued Chinese Musical Instrument magazine. Most musical instruments in China have this national publication, but many musical instruments just dare not show it to consumers, for fear that the overall data of national statistics will expose the old position of manufacturers, but take out a stack of piano warranty cards filled out by customers to prove this brand of piano to consumers. In my piano shop, how many people have bought it is the real "best seller", which induces consumers' herd mentality and mistakenly thinks that "so many people buy it, then I will buy it".
Eight, to give high kickbacks as bait
Some unscrupulous musicians have privately agreed with some music shops that they can get thousands or even tens of thousands of yuan in high kickbacks when they take customers to the music shops to buy a piano, which will cost consumers a lot, but what they buy are inferior pianos and pianos of different brands.
Nine, take the promised after-sales service content as a selling point
Random promise: "lifetime warranty, how many times of free replacement, warranty, etc." And "ten years of free tuning". The wool is on the sheep, and the music sent has earned enough money, making full use of consumers' psychology of taking advantage.
X. If you know the above, you may know the piano and the industry. Good luck! I have been engaged in piano industry for 0/5 years. I have seen through the real piano market and can't adapt to this industry. Now I have resigned. It may be a comfort to write out your feelings over the years!