Whether Jimei can achieve sustainable development is closely related to Jimei culture, which carries Jimei's mission, vision and values. Material resources will be exhausted one day, but Jimei culture is endless. Culture does not solve the problem of whether Jimei is profitable, but it can solve the problem of whether Jimei's growth is sustainable. Excellent Jimei culture can not only show the management style, business philosophy and spiritual outlook of Jimei to the public, but also shape a good overall image and establish an excellent brand for the growth of Jimei! Good Jimei culture is the core competitive advantage of Jimei. The carrier of Jimei culture is the material structure and means on which Jimei cultural model exists and plays its role, and it is the materialized form of Jimei cultural model. Jimei has always attached importance to the construction of Jimei culture, and intends to form its own unique Jimei culture in the process of growth. At the same time, the construction of Jimei culture is a systematic project, an intangible asset of Jimei and an ideology with Jimei characteristics. Through the recognition of the unified Jimei spirit and Jimei values, Jimei has strong centripetal force and cohesion. Long-term development: what we are pursuing is the long-term sustainable survival and development of Jimei and individuals, and we will never deviate from the gains and losses of one thing at a time. We should formulate the group's long-term development strategy and goals in the process of development.

Integrity-based: We not only emphasize mutual honesty and trust between employees and organizations, but also emphasize honesty and credibility to customers and society. We regard the trust of customers and society as the life of Jimei.

Love and dedication: We firmly believe that labor is a necessity of life, and the happiness of life depends on our own efforts and diligence. Dedication is the basic condition to safeguard the interests of Jimei, individuals and society, and is the basis for doing this job well and pursuing Excellence.

Team spirit: We believe in the strength of the team and emphasize seeking common ground while reserving differences in the team. Everyone's behavior is coordinated, everyone's thoughts are closely linked, and everyone's emotions are closely linked. We pursue "1+1>; 2 "effect.

Never give up: we adhere to the spirit of never bowing in adversity and will not give in to temporary blows and setbacks; We know that it is most important to overcome ourselves in difficulties and distress, and we will not give up easily when pursuing our ideals and goals. We believe in the creed of "self-improvement and Excellence". Details determine success or failure, service achieves brand, discipline promotes team, unity promotes harmony, implementation accelerates development, and quality continues life.