The object of equity incentive is the core talents of beauty salons, such as store managers and consultants. It is necessary to set the assessment indicators for equity participation, and when conditions are ripe, absorb one, not lack one. The necessity of setting the equity participation index lies in:

First, let the incentive object feel hard-won and cherish it; Second, it is a great incentive for those who want to hold shares but the conditions are not enough, encouraging them to work hard and strive to achieve such conditions. Some studies believe that any beauty salon that does not set conditions will fail in its equity incentive, because everyone thinks it is worthless and does not attach importance to it. They even thought that the beauty salon owner was short of funds and took everyone's money in disguise. According to the present situation of the company, it is suggested to set the following conditions as the preconditions for equity incentive: first, to be a manager or consultant in our store for more than 3 years; Second, the annual performance completion rate is not less than 80% of the annual target; Third, the annual leave does not exceed 10 days, and there are no miners, being late and leaving early. In addition, qualified personnel must write a written application for shares, and they can only become shares with the consent of more than two-thirds of shareholders.

(2) The incentive object must invest in stocks.

Only when the real capital is in place can we obtain shareholder status. It is not appropriate to simply send shares in the form of "performance shares", which may easily lead to the incentive object not cherishing it. The core of equity incentive is that the incentive object must be subscribed in cash according to the shares agreed by both parties, and the capital for shareholding must be in place at one time or in stages.

(3) Clarify the incentive period and share proportion.

Clear cooperation time limit, not too short. You can also determine phased cooperation. It is recommended that the company take a five-year cycle and consider renewing the contract as appropriate. The principle of share proportion is that shareholders are the majority, and the form of shares can be real shares or "real shares plus gifts". If the total share capital is 500,000 yuan, the manager contributes 50,000 yuan, accounting for 10%. Investors can also give away some shares. The proportion of shares should be the principle that investors are the most, store managers are the second, and consultants or beauticians are less than store managers.

(4) Clear the time and proportion of dividends.

In principle, dividends are paid once a year. But for the start-up period, in order to enhance the confidence of employees, quarterly dividends or monthly dividends can be paid. The dividend base is about 70% of the profit, and the remaining 30% is used for enterprise reproduction and can also be used as working capital. After the expiration of the cooperation between the two parties, the reserved and undistributed profits can be finally distributed.

Clear exit mechanism

The exit mechanism in joint-stock cooperation is very important. One is the exit mode of joint-stock capital after the expiration of cooperation. One is that the cooperation can be terminated in advance, and it is suggested that the withdrawal method of equity should be clearly written into the joint-stock cooperation agreement. Based on the specific situation of the company, it is suggested to set up an early withdrawal mechanism for the following situations: 1, when shareholders seriously violate the beauty salon system; 2. When violating the shareholders' agreement; 3. Shareholders leave the company; 4. When the original shareholders of the beauty salon think it is necessary. For the first three cases, liquidated damages can be set.

(6) Capital stock accounting must be reasonable.

In order to make the motivator invest real capital, it involves the total share capital of the beauty salon. Financial personnel must make an inventory of rent, products, cash, fixed assets, low-value consumables and arrears. Both parties will confirm these figures and strive to be reasonable and fair. The accounting principle is: seek truth from facts, take real data as the standard, and do not make false reports.