It can be expanded in 5 steps.

A. Establishing the framework

The function of the short video script outline is to design the connection between the characters and the environment in advance. Determine the story topic based on the account positioning, establish the story framework, determine the characters, scenes, time and required props, and then start creating the story based on these props.

B. Determine the main line

After the framework is built, the main line can be determined. The main line is the refinement based on the framework.

C. Scene design

Short videos are different from film and television dramas in that they are short, flat and fast. Short videos must express a theme in a short period of time, and make good use of real scenes to create a more immersive experience. For example, if your story is a workplace story, the shooting scene should be an office or other related scene. If it is just a blank scene, or an inappropriate scene, it lacks a sense of reality and cannot make the audience want to watch.

D. Time control

Time control is to attract users to continue watching. For plot-type short videos, highlights or twists that can attract users to continue watching should generally appear within the first 15 seconds. This will attract users to continue watching.

E. Topic sublimation

If you want users to like it, you must provide value points. This value point can be technical or emotional.

Video script skills

1. Setting up suspense

The setting of suspense can not only add color to the entire story, but also attract the user's attention. For short videos, a straightforward story is often as attractive as a suspenseful story. For example, in the form of flashback, the end of the story is advanced to arouse the curiosity of users.

2. Set up reversal

A reversal plot will leave a deep impression on users. Like many TV dramas, there are plots where friends turn against each other because of sowing discord. In the short video script, you can do the opposite. The early stage is similar to the traditional plot. The villain works hard to sow discord, and the plot reverses when the provocation is about to succeed.

3. Exploring the unknown

Family, friendship, love, pets... Many users watch other people’s lives through short videos, things they ideally want but lack. By showing some ordinary but warm (or exciting) life, it can also attract many users to watch. For example, many short videos of extreme sports such as bungee jumping have a high number of plays, likes and reposts.