Legal Subjectivity:

If the goods sold during live broadcast are fake, it is illegal. Those who adulterate or adulterate goods, pass off fake goods as genuine goods, pass off substandard goods as good goods, or pass off substandard goods as qualified goods shall generally bear civil liability and administrative liability. Legal objectivity:

Article 56 of the "Consumer Rights and Interests Protection Law of the People's Republic of China" If an operator has one of the following circumstances, in addition to bearing corresponding civil liability, other relevant laws and regulations If there are provisions on the punishment authority and punishment methods, they shall be implemented in accordance with the provisions of laws and regulations; if there are no provisions in the laws and regulations, the industrial and commercial administrative department or other relevant administrative departments shall order corrections, and may impose a warning or confiscation solely or concurrently according to the circumstances. If there is illegal income, a fine of not less than one time but not more than ten times of the illegal income shall be imposed. If there is no illegal income, a fine of not more than 500,000 yuan shall be imposed; if the circumstances are serious, the business shall be ordered to suspend business for rectification and the business license shall be revoked: (1) The goods or services provided are not Meet the requirements for protecting personal and property safety; (2) Mixing or adulterating goods, passing off fake goods as genuine, substandard goods, or passing off unqualified goods as qualified goods; (3) Producing goods that have been explicitly eliminated by the country or Selling expired or spoiled goods.