A few years ago, in a famous advertisement, a skinny man turned around with a bottle of stomach medicine in his hand after hard work: "In fact, men need more care." Since F4' s "Flower Man" opened the curtain of the male era, good-looking men have become more and more popular on TV and in life. Today, this sentence seems to be changed to: "In fact, men also need beauty." According to the secular requirements for men, a man who is always fresh, clean and well dressed will make women feel more satisfied and secure, which seems to make people believe that he must have the power to succeed. From a medical point of view, the skin thickness and density of men are greater than that of women, which affects the excretion of skin metabolites and easily causes some substances to stay in the body and cause skin diseases. Meanwhile, men's skin fat glands and sweat glands are more developed than women's. When the glands with exuberant secretion are not cleaned and blocked in time, acne and blackheads will appear on the face. So for whatever reason, men seem to have a reason to clean up their appearance. China Beauty Salon Association once predicted in the "Development Trend of Beauty Salon Industry in 2005" that the men's beauty market will gradually become a climate this year. In the early 1990s, when beauty salons were just emerging, there was no men's beauty salon. It was not until the mid-1990s that men began to go to beauty salons. In 2005, men's beauty salons appeared in some big cities such as Beijing, Shanghai and Dalian, and more women's beauty salons opened men's beauty areas. Judging from the introduction of more and more men's skin care products in the past two years, men's demand for beauty is growing. Although the prospects are promising, in reality, the proportion of male beauty is still far lower than that of female beauty. The global consumption of women's beauty exceeds 654.38+000 billion dollars every year, while the consumption of men's beauty is only over 30 billion dollars. In Shanghai, which is regarded as the most fashionable city in China, men's beauty consumption in Shanghai reached 200 million RMB last year. Who stopped them from entering the beauty salon? Although many men pay more and more attention to improving their appearance, it is limited to self-sufficiency at home, and it is still difficult for them to enter a professional beauty salon. "When I go to a beauty salon alone, I think the most embarrassing thing is lying with a strange woman." Some men said. At present, most beauty salons are dominated by female customers, and there are not many male customers. In many beauty salons, the beauty chairs are lined up, whether male or female, they are arranged together when doing beauty. A big man and a strange woman were arranged in a temporary shop, and it was really embarrassing to do face-to-face beauty treatment. In addition, some women also object to their boyfriends or husbands going to beauty salons because they are worried about the "hidden service" there. A woman thinks that beauty salons that provide male beauty services should have more male beauticians in addition to the beauty environment, which is more reassuring. In addition, there are some traditional ideas that prevent men from entering beauty salons, such as that men are attractive only if they are rough, that it takes too much time to do beauty, that men who pay too much attention to appearance are abnormal in sexual orientation and are suspected of feminization, and so on. Who is in the beauty salon? So who are the men who can bravely step into the beauty salon under this heavy obstacle? According to the person in charge of a men's health club, there are usually three types of men who come to beauty salons most often. The first category: people in the entertainment circle and fashion circle. Because of the needs of their careers, these people often go to TV or participate in various activities, so hairdressing and facial care are important means to maintain their external image. The second category: company bosses. Most of these people want to maintain an energetic image in front of their subordinates or collaborators, but they have a lot of work pressure and little entertainment time, so men's beauty with relaxing, decompression and healthy functions is their best choice. The third category: senior white-collar workers. Although a man's charm is more reflected in his wisdom and working ability, a neat appearance can enhance his self-confidence, especially in business contacts, a handsome man is really more likely to leave a good impression. How to do men's beauty? Men's skin is generally oily, and the pH value is about 4.5-6.0, so the skin in this state needs more care. Moreover, improper shaving for a long time, no maintenance, easy to eat sour and spicy food, smoking, drinking and so on. It is easy to make the skin sensitive, causing redness, peeling and itching. Men, like women, live on this earth and are polluted by the same environment. What's more, men are more engaged in manual labor under difficult conditions, and their skin is more susceptible to pollution, blackening and thickening. With the growth of the body, due to the unbalanced development, various growth hormones will leave acne marks on the face. Generally, the skin of men around the age of 30 is still relatively good, mainly due to some problems such as excessive oil and acne, which need cleaning and nursing; Men around the age of 45 are prone to problems such as dryness, lack of water and dryness in winter, and need to be supplemented with water care; For men over 50 years old, there is a problem of no oil production and an increase in senile plaques, which may require intensive care. The basic procedure of men's care is to clean the skin, remove dead skin, massage the skin and apply a mask. Different skin types use different skin care products. At the same time, men's care also includes various massages, including essential oil massage, traditional massage and European massage, which can be selected according to their own needs. Of course, in men's beauty salons, there is usually more than just beauty and massage. Beauty salons generally have gyms, swimming pools and saunas. Some high-end beauty salons also include indoor golf and indoor hunting grounds, which are provided to members free of charge.

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