In advertising copy, short essays are generally short, including brand name and logo, enterprise name and logo, methods of purchasing goods or obtaining services, certification marks of authoritative organizations, special contents to be explained, necessary forms and so on. Thesis writing should follow the basic principles of consistent style with other parts of the copy, concise text and accurate details. Dongguan advertising company concluded that there are several skills in writing a composition: first, use the conventional installation method to convey what information the composition should convey, and then install the original information and organize it together without any processing. If the purpose of copywriting is to convey information about product functions, but there is no special information to convey in the essay, you can only list the company name, brand name and company logo in the essay. Second, the postscript method can write a short postscript attached to the text. In order to make the essay feel intimate and human, you can also use more personalized sentences in the essay. For example, in a copy that wants readers to take the initiative to ask for relevant information, you can use the following sentence: "If you want to know more detailed information about ... we are ready" ... for you ... "Third, the labeling method can write short and clear labels for short essays, which can help the essays to get a higher reading rate through boxes, dotted lines and other forms in the copy, so it is often used in printed advertising copy. 4. tabular method if some information in the essay is difficult to express through language, it can be conveyed through simple tables. For example, some attached articles often include "consumer opinion form" and "entry form for participating in lottery activities" Because tables are more eye-catching, they can often receive better results than general text essays.