The trend of the beauty industry in the next five years in 222 is as follows:

1. The market scale continues to grow, and the industry supervision is gradually strengthened

With the improvement of the living standards of Chinese people, the rise of the "face value economy" in the new era and the general formation of aesthetic consciousness, the consumption demand of life beauty products such as makeup, skin care and hair care is strong, which promotes the continuous expansion of China's beauty and hairdressing industry.

2. Brand awareness will be enhanced, and the degree of industry chain will be gradually improved.

At present, the brand awareness of China's beauty and hairdressing industry is not strong, there are few leading brand enterprises above designated size, and brand enterprises with standardized operation like Europe, America, Japan and South Korea have not yet been bred in the industry. Therefore, many enterprises have a short life cycle in the fierce competition, and the closing rate of many traditional comprehensive stores that make a living by handling cards is increasing year by year.

3. There is a lack of market management, and there are a lot of chaos in the industry.

However, when China's beauty salon market is developing rapidly, the chaos in the industry, such as selling cards, asking exorbitant prices, compulsory consumption, false propaganda and running away, is also more serious.

4. A large number of enterprises in the industry are pouring in, and the market scale is growing steadily

Nowadays, the "face value economy" in China's new consumption era is relatively hot, and the demand for beauty and hairdressing services has increased, so the beauty and hairdressing industry has poured into a large number of enterprises.

5. Regional competition: There are more stores in high-speed cities, and the average unit price of stores in new first-tier cities is the highest

From the perspective of regional competition, the average number of beauty salons in first-tier and new first-tier cities in China is more, and the average number of beauty salons in first-tier cities is about 2986. In addition, the average number of beauty salons per city is gradually decreasing with the decrease of city level, and the average number of beauty salons per city in fifth-tier cities is about 386.