Adhering to the party spirit principle of news is the fundamental principle of Marxist news view. It is particularly important to uphold the party's leadership over news work, the nature that news media is the mouthpiece of the party and the people, and consciously publicize the party's ideas.

When General Secretary Hu Jintao inspected People's Daily Online on June 20, 2008, he put forward that "the correct public opinion orientation is beneficial to the party, the country and the people; Public opinion leads to mistakes, the wrong party, the wrong country and the wrong people. The general secretary's speech once again reminds us that in guiding public opinion in emergencies, we must adhere to the principle of party spirit and the awareness of the overall situation.

2. Adhere to the principle of "first time" and report in time.

Timely, fast and preconceived is the key to mastering the initiative of discourse. The silence of the media in the face of emergencies means giving up the right to guide. Only by releasing information in time can we seize the commanding heights of public opinion.

Sudden means that the normal state is broken, and people are inevitably anxious and have a strong demand for information. If the media reports cannot meet their needs at this time, all kinds of rumors and rumors may breed and spread.

Public opinion guidance should adhere to the "3T" principle, that is, tell? Yours Your own? Tale (voluntary information); Tell? It? Fast (providing information as soon as possible); Tell? It? All (providing all information) and telling the truth in time not only satisfy the public's right to know, but also win the dominance of public opinion.

3. Adhere to the truth principle of "speaking with facts"

Seeking truth from facts, accuracy and truth are the fundamental guarantee to win the trust of the people. The main job of news media is to report recent facts, which determines that its basic way of guiding public opinion is to speak with facts.

4. Adhere to the principle of objective balance based on positive reports.

The primary task of post-disaster news reporting is to stabilize people's hearts and make public opinion conducive to disaster relief and post-disaster reconstruction, which determines that positive reporting should be the main task. Positive reporting mainly refers to grasping influential and dynamic scenes and details, strengthening confidence in disaster relief, and calling on all sectors of society to unite for rescue and donate money and materials.

Extended data

Problems needing attention in dealing with news media emergencies

1, people-oriented, macro-reporting and micro-narrative combination of public opinion guidance strategy

Comrade Hu Jintao pointed out that adhering to the people-oriented principle is the fundamental requirement for doing a good job in news propaganda. This is a profound revelation of the purpose of news propaganda work in the new period. Infiltrate the people-oriented concept into the publicity and reporting of emergencies, grasp the content and angle of the report and people's needs and aspirations from the perspective of human nature, take life as the core content and pay attention to the details with human touch.

2. Build a public forum platform to form mainstream public opinion.

After the emergency, various opinions will inevitably collide fiercely, and the enthusiasm of public social participation will be greatly mobilized. All opinions should distinguish right from wrong in an atmosphere of free discussion. Leave the problem to the masses for discussion, and remove "miscellaneous words" in the discussion to make the mainstream opinions stand out. This is an essential factor for public opinion activities to be transformed into realistic universal consciousness and real life driving force.

In this regard, Comrade Mao Zedong once said that among the people, advanced people and backward people are allowed to use our newspapers, forums and other competitions freely, with a view to educating backward people through democratic persuasion and overcoming backward ideas and systems.

3. Pay attention to the diversity of forms of public opinion guidance, especially the advantages of online media.

In emergencies, the media should effectively guide public opinion, abandon the text mode of simple narration, and fully demonstrate its power of public opinion guidance through diversified genres and in-depth thinking.

The report of unexpected events can't stop at one event, one newspaper. If we only reveal the superficial meaning of the event and lack in-depth analysis of the event, we will not be able to meet the deep-seated needs of the audience, and the media's guiding role in public opinion will not be fully reflected.

People's Network —— The Art of Public Opinion Guidance of News Media in Emergencies