6 18 is coming, and the tsunami-like promotional activities are about to sweep the lives of consumers. Skin care products, as a "battleground for military strategists", have secretly started another round of killing, and you are chasing after me to launch new products in an attempt to occupy consumers' minds first. Among them, Chuangermei takes the brand-new concept of "anti-aging gift box" and "homology of makeup and food, internal and external repair" to sit firmly in the C position of domestic functional skin care products, allowing many young women to share discussions on social platforms, triggering a new round of collagen skin care frenzy.
The new concept of skin care is the general trend.
We used to attribute the beauty of skin to the quality of skin care products. In fact, skin, as a part of the body, is also a part of life, so living habits, eating habits, work and rest habits, and mood and mentality will all be shown on the skin. It is meaningless to talk about skin care without life.
For example, lack of sleep will not only lead to dark circles, but also accelerate aging, and poor intestines will lead to all kinds of acne and silence. So instead of spending more time on the surface, it is better to focus on the essence of the problem and fundamentally cultivate health and beauty.
CBNData's "20 19 Oral Beauty Consumption Trend Report" shows that the consumption growth rate of oral beauty products in the past year is much higher than the average growth rate of various categories. Young people pay more attention to how to "eat face value" in all aspects of beauty practice, and the form of beauty has gradually evolved from surface application to oral form.
This is also in line with the trend of people rethinking "health value" and paying attention to health in the post-epidemic era. Nowadays, more and more young people accept the concept of "the same origin of makeup and food" and prefer to improve skin problems through oral beauty. Conceptually, this method is close to the traditional concept of "food supplement" in China, so it can be used for beauty and skin care more safely.
As a creative beauty cosmetics with nearly 20 years' experience in the field of medical collagen, besides making skin care products, it is now marching towards "cosmetic and food homology". As the main force of medical beauty in China, Chuangermei provides a solution of "both internal and external repair" for young people: externally, through Chuangermei's newly upgraded collagen skin care product line, it can replenish nutrition for the skin in time, internally, it can condition the skin through collagen drinks, thus realizing "both internal and external repair" and rejuvenating the skin.
A skin care guide that can be followed directly.
The new concept of "cosmetic and food are of the same origin, both inside and outside" is vividly reflected in the "anti-aging cheats" gift box launched by Chuangermei a few days ago. In the "Anti-aging Cheats" gift box, there are three products-oral collagen anti-sugar beverage, external collagen multi-effect repair mask (soft) and Yuyan powder makeup water.
Among them, the collagen multi-effect repair mask (Rourun) is an upgraded version of the star single product collagen multi-effect repair mask (classic model) sold by Chuangermei10.59 million. It not only has the powerful repair ability of the original active collagen, but also adds panthenol, a skin moisturizing nutritionist, to decrypt the muscle cause of staying up late, deeply strengthen moisturizing and effectively improve the skin repair ability.
In addition, the more obvious upgrade is on the film cloth carrying the essence. The upgraded version is made of eucalyptus velveteen cloth with a thickness of only 0.2 1mm, which has ultra-thin air feeling and can achieve the perfect effect of 360 fitting, water-free and 100 times hydraulic pressure.
Whitening artifact Yuyan powder makeup water contains whitening top ingredients-active collagen+Glycyrrhiza glabra+Centella asiatica, clear as mineral water, refreshing and not sticky. Active collagen component is responsible for supplementing collagen and moisture directly lost from skin, and Centella asiatica promotes collagen synthesis. As for the natural whitening ingredient Glycyrrhiza glabra, it has the effect of effectively inhibiting melanin synthesis. The three functions play a role at the same time, making the skin look moist and shiny.
The "highlight" in the whole gift box-collagen anti-sugar beverage is the innovation of Chuangermei this time. Collagen beverage is added with collagen peptide, mulberry leaf, white kidney bean fiber, erythritol, vitamin C and other essential ingredients, which can fully resist daily possible sun pollution, free radical release and AGEs accumulation, reject caramel face, and make people easily have glowing muscles. The results of multi-dimensional comparative experiments showed that after 28 days, the moisture content of skin cutin increased by 565,438+0%, the wrinkle depth decreased by 26%, the roughness decreased by 365,438+0%, and the wrinkle degree decreased by 27%. Take one tablet in the morning and one tablet in the evening to help the skin quickly unlock the ideal state.
Together, the three products are a set of effective "anti-aging" skin care cheats. This kind of gameplay, which aims at a specific group of people, analyzes usage scenarios, refines functional demands, pays attention to scientific and technological content, and achieves scene segmentation, has undoubtedly hit the hearts of girls who love beauty. In this era of the proliferation of skin care brands, they urgently need to find a set of skin care guidelines that can be directly followed. They don't have to consider the composition of "early C and late A", but sit directly according to their own situation, so that they can empower their skin.
Chuangermei active collagen is applied orally and externally, and three essential anti-aging artifacts * * * act on the skin at the same time. The micro-scenes created by the three complement each other and jointly meet the demands of the target consumer groups, which will open a new experience of both internal and external cultivation for every beauty-loving woman and complete a skin transformation in 28 days.