The customers of nail shops are all female friends who love beauty with high consumption level. For ordinary people, manicure is a kind of "luxury", because it takes at least 150 to put something on your nails when doing manicure. Therefore, people who have the ability to spend like this are basically high-income. They are low in price sensitivity and have the ability to continue to consume.

② Drainage

Old members and nail shops have a high degree of trust with each other, so they sell well. Where are the new customers? She doesn't know much about your nail salon, so when she introduces some new products, new customers will be suspicious of you. So we choose to use old customers to drain. This is also a network marketing strategy, such as maintaining the relationship with old customers and introducing them.

③ Design drainage activities.

After half a year's operation, they also have more than 500 loyal old customers. Then publish an announcement in the customer WeChat group; Customers who come to our store to recharge their batteries in 200 yuan can get a membership card of our store, which includes no threshold consumption in 200 yuan, and give away five deputy cards with a total value of no threshold consumption in 200 yuan. In the future, all users who hold our membership card can enjoy a 20% discount on consumption.