"Red face" is a gust of wind, blowing from the wind. The operation of the assembly line is not uncommon in the medical and aesthetic circles, so many beauty contests are spit out and look exactly the same. The contestants together make people want to play Lianliankan. There are nearly a thousand plastic surgery hospitals in a plastic surgery street in Seoul. Many operating rooms are equipped with timers. double eyelid surgery takes 30 minutes, eye corner and eye tail surgery takes 1 hour, and rhinoplasty surgery takes 2 hours. Many people are born with big chins and small eyes. The parts to be repaired are almost the same, and the assembly line method is the most labor-saving. Finally, they are all shaped, and some have to be done. Because of the input of Korean dramas and the influence of the trend of worshipping Korea, the face created by assembly line plastic surgery spread to China and became a fashion. For example, the word eyebrow in Korean replaces Liu eyebrow, Shan eyebrow and Chang 'e eyebrow; European-style large parallel double eyelids replaced phoenix eyes, small round eyes and peach eyes; The awl face replaced the oval face, round face, square face and diamond face. So someone joked that all the beautiful women more than ten years ago were amazing, but now the beautiful women are deja vu. Is this a degradation of aesthetics, a distortion of morality, or an industrial problem?
In the consumer industry, there is a saying: golden eyes, silver teeth and bronze bones. Eye, tooth and bone can stand out from other departments and become a more profitable field. The core reason is that the results are standard, intuitive and quantifiable. Good eyesight, how good it is, can be seen at a glance; White teeth are not white, but also clear at a glance; Whether the bone is good or not is invisible to the naked eye, but it will be known as soon as it is used. The reason why the eyes, teeth and bones are all in the order of gold, silver and copper lies in the standardization and industrialization of the process. Ophthalmology is the most dependent on equipment among the three, and the requirements for doctors' medical skills are relatively low, so it is also the easiest to achieve instrumentation, followed by dentistry and orthopedics. This is also clearly reflected in the cost structure and the number of stores of Aier and Tongce. But for cosmetic surgery, it is necessary not only to test the doctor's medical skills, but also to put forward requirements for the aesthetic level of users and doctors. More importantly, everyone often has a different concept of beauty. Therefore, it is often difficult to standardize both the process and the result. For medical and aesthetic institutions, the bigger problem brought by low standardization is that they cannot expand rapidly. At this time, the "red face" was born, which gave a simple aesthetic standard, reduced the time for the public to think about "what is beauty", reduced the burden for the medical beauty institutions lacking talents, and was more conducive to their striding forward. Unfortunately, before the shortcomings of talents are filled, such a rush is always "lame". The annoying high nose, the forehead of the birthday girl and the steamed bread-like risorius have attracted spit, but the red face has emerged. The cognition of most beauty seekers will never be in place and will be limited by hospitals and doctors. The plan given by doctors, the aesthetic standards and popular culture advocated by medical and aesthetic institutions undoubtedly mean that people have become the product of plastic surgery on the assembly line.
There are many links involved in cosmetic surgery, and the aesthetic requirements are often very high. Industrial Securities dates back to "Red Face", which was first introduced from the Red Generation in China and then spread. Under the trend of praising South Korea, it quickly spread in China and once became the standard of beauty. Therefore, although the "red face" is not the original creation of domestic medical and beauty institutions, it does fit the current situation of domestic medical and beauty industry. Under the dual effects of popular culture and industrial base, "red face" became popular. Moreover, it has also promoted the "lame" medical beauty industry to rush forward.
On Chengdu South Road, there is a "style" beauty hospital. At night, the European-style white walls are set off by low-key and luxurious lights. It's hard to think that this is a hospital unless there is a sign of "Berrillo Beauty Hospital" in front of the building. Berilu is a high-end medical beauty brand under the Langzi Group, which is famous for its surgical beauty, especially for eye projects. In 2022, Berry Luxiang Langzi Group contributed more than 520 million yuan in revenue, far exceeding the other two medical beauty brands under Langzi. According to reports, the cost of Berry Road's surgery project is slightly higher than the market price in Chengdu, and beauty seekers are willing to pay the bill, largely because many doctors there are bosses who have been dug up from all over the world. In the eyes of many girls who do medical beauty, the operation is unsuccessful, and the repair will cost more money and suffer more, so a good doctor deserves a higher price. In other private beauty hospitals, good doctors are also valuable. Usually one or two good doctors with a group of young doctors can support a private beauty hospital. Even if the hospital as a whole attracts users with a low-cost strategy, the price of well-known plastic surgeons can be several times the market price. If in a private beauty hospital, beauty seekers have to spend more money to find reliable doctors. Then, in public hospitals where doctors' qualifications are generally more secure, beauty seekers need to wait a long time. Both Badachu Hospital and Shanghai No.9 Hospital belong to the "team" of medical and aesthetic circles. But it is normal to make an appointment with these doctors and wait in line for a year or two. Some beauty seekers didn't make an appointment for face-to-face consultation for three months, and only after asking did they know that the operation had been scheduled for two years.
Cosmetic surgery institutions rely more on manpower and the net profit rate is not high. The shortage of plastic, cosmetic and medical talents in Zheshang Securities is related to the past development of this industry in China. Plastic surgery, as a discipline, began in China in the 1940s and 1950s. During the war, soldiers with facial trauma could not be effectively treated, and they could only endure the pain of being unable to speak and eat because of facial deformity. In view of this, China sent young doctors to study in the United States. By the early 1950s, some medical schools had set up plastic surgery and set up special beds to treat various types of plastic surgery patients. Although plastic surgery has been developed in China for several decades, it is not the same as cosmetic medicine. Plastic surgery, focusing on treatment, is to repair and rebuild traumatic diseases of skin and bones caused by the first (second) day. Beauty, focusing on beauty, is the use of drugs, surgery, equipment and so on. Shape and beautify the body. In other words, plastic surgery patients are already traumatized, mainly for repair. Beauty patients are healthy and their main purpose is beauty. Therefore, in addition to IQ, doctors also need "American business". In 2022 -2022, the China Association joined forces with the industry and planned to train 50,000 people in five years, with the intention of changing disciplines and alleviating the talent gap in the medical and aesthetic industries. Among them, "changing major" is a very intriguing word-that is to say, many doctors in the medical and beauty industry are actually doctors in other departments, such as trauma repair department and burn department. Despite this, legal and compliant doctors are still in short supply. According to the Insight into Beauty Industry in China in 2022 released by iResearch, only 24% of the medical and beauty industry in China is legal and compliant, with 65,438+10,000 employees. From June, 5438 to June, 2022 10, two disciplines of cosmetic medicine were officially announced. However, talent training is not achieved overnight, and it usually takes more than 8 years of systematic study and practice to take shape. It is difficult to fill the number of professionals in a short time. On the one hand, a large number of medical and aesthetic institutions lack "American merchants", and it is difficult to personalize the design of beauty seekers. On the other hand, although "one thousand people" is a temporary solution, it is likely to hurt the unique competitiveness of medical and aesthetic institutions.
As the saying goes, the east is not bright. It is difficult to standardize the process and results of female cosmetic surgery. So, what about men? If "hair transplantation" is also regarded as part of plastic surgery, then this problem will suddenly become clear-as it happens, Yonghe Hair Transplantation recently issued a prospectus. According to the report, Yonghe Zhifa has set up 5 1 institutions in 50 cities across the country, with a team of about 1.200 people, including 229 registered doctors and 930 practicing doctors. The annual revenue has increased from 934 million in 2022 to 65.438+64 billion in 2022, and the gross profit margin has been above 70%. Hair transplant is not only a service industry with strong consumption attributes, but also different from facial plastic surgery with thousands of people. The evaluation criteria of users' needs and postoperative effects should be consistent and much simpler: the more hair, the better. From the demand side, the number of people with hair loss/hair transplantation is increasing rapidly. There have been many reports on hair loss in the post-80s and post-90s in magazines. The youngest age of alopecia population in China is 16 years old, and the average age is 30. 1 year old, most of whom are 20-33 years old. This not only means that the market scale is expanding, but also means that doctors have more opportunities to iterate technology. This is not technological innovation, this is service. Only when there are more heads with knives will the technology be skilled and there will be more good doctors. From the payment side, this is entirely the consumer's bill, and it is impossible to enter medical insurance, and there will be no 90% bargaining. In this case, consumers are usually willing to pay a higher premium for marginal utility. For example, Yunnan Baiyao toothpaste for reducing fire, Pien Tze Huang for protecting liver, dentistry for promoting growth and so on. From the supply side, hair transplantation is still highly dependent on the doctor's manual work. Transplant alone takes more than five hours, which requires not only doctors, but also; You should not only know how to use a knife, but also know something about aesthetics, otherwise it is an accident that your hair is planted stagger. While drinking Maotai, I celebrate their acquisition of Aier Ophthalmology. I am sure that if this service can reduce the "artificial" component, let doctors undertake more operations in one day, and speed up the expansion of the store, it will be another business that is rising every day, rising to 180 times the price-earnings ratio, which makes people shout that the track is good. End of the full text. Thank you for your patience in reading.
[1] The depth of medical beauty industry: Yan value economy is riding the wind and waves, and the medical beauty industry reflects each other. Debon Securities [2] is becoming more and more beautiful, and the wave of "Yan value economy" is coming. Soochow securities [3] Forecast: Medical and aesthetic majors begin to enter universities, and the monthly salary of graduation is not fragrant. [4] Review of the development history of plastic surgery in China, Song Ruyao [5] Review and prospect of plastic surgery in China, insight into China's beauty industry in 2022 by Heming Zhang and Wu Xiaoming [6], and investigation of plastic surgery accidents by iResearch [7]: Regardless of the assembly line of patient safety surgery, China Newsweek especially thanked Tan Bin, the founder and general manager of lighting technology, for his original question: "Why is Hongdu like that? 》
The above has something to do with why 23 years old looks like a teenager. It's about plastic surgery. I looked 17 or 18 at the age of 23. I hope this will help everyone!