It's organized by the guild. Guild is a network term born in online games. At first, it refers to an organization formed spontaneously by players in online games for the same goals and interests. Players in the guild will listen to the guild's call and act in unison.

YY, the earliest influential live broadcast platform in China, is also a popular voice software among gamers, so the earliest anchor incubator formed on YY also uses the name of the guild. Up to now, anchors often refer to their own brokerage companies as guilds.

It is an enterprise that aims at creating online celebrities, but the difference is that the online celebrities created by MCN institutions are mainly content producers of short video platforms, while the guild mainly creates anchors. Nowadays, celebrities in the head network are often promoted across platforms, and short video platforms have also developed live broadcast functions. The boundary between the two is gradually blurred.