Current location - Plastic Surgery and Aesthetics Network - Plastic surgery and medical aesthetics - Customers are divided into three grades as soon as they enter the 4S shop! Oil and water are only fished from 1 level, and dare not pit at level 3.
Customers are divided into three grades as soon as they enter the 4S shop! Oil and water are only fished from 1 level, and dare not pit at level 3.
With the continuous development of economy, people's demand for cars in their lives is increasing. If economic strength permits, many people will go to 4S stores to buy cars as rewards. 4S stores rely on consumers to make profits. Some 4S stores not only treat consumers warmly, but also have some intimate ceremonies to please them. Everyone thinks that 4S shops make money by selling cars. But in fact, the profit of selling a car is limited, and the most profitable project of 4S shop is the maintenance of after-sales vehicles. When the owner goes to do maintenance, he will be divided into three grades as soon as he enters the 4S shop! Oil and water are only fished from 1 level, and dare not pit at level 3.

1 customers are easy to talk to, or to put it bluntly, gullible customers. Most 4S stores rely on such customers for their survival. This kind of customer doesn't know much about cars, and the maintenance master has the final say, so he can safely leave his car in the 4S shop. The master said that the spark plug should be changed and the oil should be changed. During the maintenance period, the 4S shop will make money by doing some unnecessary replacement and maintenance. Customers at this level usually spend a lot of money and are deeply loved by 4S stores.

Level 2 customers are customers who know more about cars. Most of these customers have a certain knowledge of automobiles, mostly because they were cheated many times in the early stage, and later they learned some knowledge during maintenance. However, this knowledge is not comprehensive. When doing some complicated maintenance, the maintenance master needs to explain the principle a lot, and after understanding the principle, he may not necessarily do these maintenance. What 4S stores hate most is this level of customers. For them, this is a complete effort and there is no benefit.

Level 3 customers are insiders. This kind of customers have a comprehensive understanding of vehicles, and many of them are senior fans. Know your vehicle very well and know which parts need to be repaired and which parts need to be replaced. When maintaining the car, he is more independent, will not be fooled by the maintenance master, and will also take the initiative to ask for some other maintenance of the car. This kind of customers are also deeply loved by 4S shopping malls. When such customers are in maintenance, 4S stores often don't make money, so be careful at all times to avoid having anything in their hands. This kind of customers have a great influence on the reputation and sales image of 4S stores.

Vehicle maintenance has always been a major item of consumption after buying a car, and this expense cannot be omitted. Because regular maintenance of vehicles can maintain performance and prolong life as much as possible. But the owner still needs to have a complete understanding of the vehicle, so as to spend less money on maintenance.