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How did the marketing staff of the micro plastic surgery training center recruit 3,000 students in a short period of time?

How can the marketing staff of the micro plastic surgery training center recruit 3,000 students in a short period of time?

Yanshengruchao aims to provide high-quality enrollment services for various training schools, help training institutions recruit more students at the lowest cost, and continuously improve the student consultation rate and accuracy.

Yuansheng Ruchao Company Profile

Kunming Yuansheng Ruchao Technology Co., Ltd. (referred to as: Yuansheng Ruchao) is headquartered in Kunming City, Yunnan Province, where spring is all year round. It focuses on Engaged in enrollment planning, online promotion and online agency enrollment services. Yuanshengruchao integrates well-known admissions websites owned by multiple companies into one, and uses the company's self-developed intelligent writing and publishing engine to fully cover potential users and truly realize search engine domination of the screen marketing.

Yuanshengruchao has a professional operation and promotion team and a professional customer service team, providing a series of professional enrollment services from school website production, course listing to consultation and guidance, and strives to reach students, training schools and platforms* **win. Currently, the main businesses covered include language training, computers and IT, vocational skills, qualification examinations, primary and secondary school tutoring, study abroad, academic improvement, etc. It covers more than 150 cities, has more than 100,000 online courses, and has cooperated with more than 1,000 schools. It will create more than 10 million yuan in performance for training schools in 2023.

Common promotion methods

(1) CPC: Bidding promotion, fierce competition, high prices, malicious clicks, troublesome management, and poor stability.

(2) Classified information: The threshold is low, the ranking of mixed information is unstable, and the user experience is poor.

(3) SEO: Long optimization cycle, fast algorithm updates, high communication costs, high competition, and no guarantee of results.

(4) Outdoor advertising: small coverage, poor timeliness, difficult to modify, and difficult to predict and evaluate the enrollment effect.

(5) Advertising alliance: Insufficient credibility, poor user experience, inaccurate audience, and many mistaken clicks.

(6) Flyer advertising: The proliferation of flyers makes customers feel bored, the publicity efficiency is low, and it is a waste of resources and money.

Common admissions problems

(1) Poor user experience

The school website has done search bidding rankings, but due to the lack of aesthetics and rationality in the website design, Poor user experience results in low consultation rates.

(2) No professional promotion team

The school lacks a professional network technology team. It is incapable of seamless marketing that combines website building, optimization, and promotion simultaneously.

(3) Single enrollment channel

The enrollment channel is single and lacks multi-channel enrollment methods; enrollment channels can be broadened, such as online enrollment, which is a trend.

(4) High marketing costs

High Internet marketing expenses are invested every year. Due to inaccurate positioning of the crowd and lack of account operation experience, the marketing effect is poor.

What to do if enrollment performance is poor? Looking for source students in droves

(1) Low investment cost

Push accurate resources for free, and pay according to the transaction results. Failure to complete the transaction is equivalent to advertising for the school for free, low investment (payment required) Partial annual fee), high output.

(2) Wide coverage

Online enrollment is not subject to geographical restrictions and can enroll students nationwide. It has wide advertising coverage, long duration (24 hours online), and high brand exposure.

(3) Promotion is more worry-free

You only need to provide the materials required for promotion, web page production, keyword ranking, brand promotion, and online order taking, all of which are completed by us.

(4) The enrollment effect is good

Precise keywords are optimized across the entire network, with strong orientation, clear audiences, and better transaction results. In 2022, it will bring more than 10 million yuan in performance to cooperative institutions.

Why choose us?

(1) Promote enrollment offline by yourself

1. Enroll students offline by yourself, the labor cost is too high and the income is small.

2. Recruiting part-time workers to distribute flyers offline is too expensive.

3. I don’t understand ranking optimization, I only know how to submit Baidu Lightbox.

4. Employees post recruitment information through traditional WeChat, Weibo and QQ.

5. Your own official website is not optimized and has small coverage.

6. Relying on referrals from students, publicity efforts are small.

7. I just want to post some recruitment advertisements on some free websites.

8. The investment cost for an organization to recruit a professional team is too high.

(2) Other website enrollment services

1. A single website has low brand awareness and small coverage.

2. The list is small and the student conversion rate is low.

3. A single website has limited coverage of similar keywords.

4. Insufficient promotion efforts.

5. The quality of the list is low and there are few accurate lists.

6. The optimization technology is limited and there is no professional optimization team.

7. It is difficult for keywords to occupy the first few pages of search engines.

8. The list of students was not obtained in time.

(3) Raw enrollment services

1. The three major websites are promoted simultaneously, with wide coverage.

2. The three websites are displayed simultaneously on computers and mobile phones.

3. Exquisite web pages greatly enhance the brand image.

4. The publishing engine can cover a large number of long-tail keywords.

5. The soft articles published comply with SEO rules and rank high in search.

6. Careful course packaging improves user experience and consultation conversion rate.

7. The list is of high quality and converts well.

8. Professional operation and promotion team and professional customer service team.

Promotion engine

(1) Automatically generate one-click publishing

The publishing engine can generate a large number of high-quality articles with one click and automatically publish them on the three major admissions websites.

(2) Good user experience

Every article published is equipped with a beautiful landing page and relevant course introductions to attract user inquiries to the greatest extent.

(3) Comprehensive coverage of users

Comprehensive coverage of potential users, including upstream and downstream keywords, core keywords and long-tail word layout, to maximize user coverage.

(4) Achieve screen domination in a short time

The publishing engine has the characteristics of automatic publishing and covering a wide range of keywords, and can achieve 10,000 words dominating the screen in a short time.

Cooperation process

(1) Understanding and communicating: mainly understand the school information and promote the main courses.

(2) Negotiate details: Discuss the details of the cooperation process.

(3) Sign the contract: Confirm the contract details and sign and seal both parties.

(4) Material docking: course material docking, listing related courses, and creating pages.

(5) Promotion and drainage: Use the publishing engine to promote and attract traffic to relevant courses.

(6) Transaction settlement: push accurate students, check the registration and settle the commission rebate.