1. Be responsible for formulating the operation plan of the mobile Internet self-media platform, defining the positioning, objectives and development strategies and implementing them;

2. Responsible for the formulation and implementation of R&D strategy, strategy promotion, new media products and functional operation strategy;

3. Responsible for the overall planning and operation management of related content and programs from the media platform, such as planning, topic selection, execution and release, and grasp the overall style and development direction;

4. Using professional operational data analysis tools to analyze the operational indicators of fan social media, so as to improve operational efficiency and effectiveness;

5. Organize promotion activities according to the development plan of the media platform.

Requirements:

1, bachelor degree or above in marketing, marketing or media;

2. More than five years of relevant work experience, rich experience in new media or social media operation and marketing, and successful operation cases;

3. Have unique product and user psychological analysis ability, be good at analyzing market development direction and trend, pay close attention to the development trend of mobile Internet, be active in thinking and be creative;

4. Love the operation of new media, and have strong operation management, thematic planning, information editing and integration and interview capabilities;

5. Have good understanding and communication skills, strong insight and social skills; Has a relatively extensive knowledge reserve and strong writing skills.

Job Description of Director of New Media Operations-Job Responsibilities 2 Responsibilities:

1, conceive and plan the topic selection and hot spot follow-up of new media.

2, planning for the production of public health science content, including text, video, audio, etc.

3. Operating company's' series WeChat official account, today's headlines, official Weibo, etc.

4. Be responsible for the planning and production of key contents and related contents.

5. Responsible for planning and supervising the implementation of online activities and daily contents of the interactive platform.

6. Study the marketing trends and methods of the industry, and put them into practice in your own business planning.

Requirements:

1, good writing, good at all kinds of copywriting.

2. Love the Internet and surf the Internet scientifically.

3, sensitive to hot spots, like new things

4. Have basic medical knowledge, check information and judge the credibility of information.

5, strong writing ability and a steady stream of creative imagination, can withstand loneliness.

Job Description of Director of New Media Operations-Job Responsibilities 3 Responsibilities:

1, proficient in several new media operation platform models, with successful trading experience, responsible for the packaging operation of the company's overall products, and experience in medical beauty or medical field is preferred.

2. Be responsible for reviewing the company's soft articles, creative press releases and online review drafts.

3. Plan and operate product packaging by arranging personnel to shoot and produce vibrating audio and video (powder suction and drainage) and social media.

4, innovative and active, with a keen sense of the operation of new media in the market, and can better grasp the positioning of product packaging. Ability to plan and implement various activities through operational arrangements.

5. Through the operation of new media, a product or a series of products of the company can be repositioned in the market and won the welcome and recognition of the audience.

Qualifications:

1, new thinking, new ideas, keen grasp of Tik Tok's reading and praise, familiar with Tik Tok's operation mode, familiar with the guidance of other new and new media's corresponding product ideas and strategies.

2. Major is not limited, college degree or above.

3. Good writing and presentation skills,

4. High professionalism, professionalism and team spirit, good at communication.

Job Description of Director of New Media Operations-Job Responsibilities 4 1, responsible for managing the new media department and guiding all work;

2. Build a self-media operation platform with company characteristics (such as shopping malls, APP, WeChat platform, Weibo, community, etc.). );

2. Plan online (and offline) activities and promotion to enhance the number of fans, activity, viscosity and brand influence;

3. Operation and promotion of each platform, original soft text writing, video production and advertising tweets to improve the transaction or conversion rate;

4. Look for third-party self-media cooperation agencies and communicate with them;

5. Pay extensive attention to all kinds of official WeChat accounts, actively explore the self-media operation mode suitable for the maternal and child industry, and expand external media relations, build channel operation management, and broaden the amount of attention, traffic and sources;

6. Excavate and analyze the habits, emotions and experiences of various users in the platform, have a keen sense of news hotspots, fully understand the needs of potential users, collect user feedback, and analyze user behaviors and needs;

7. Be able to promote various codes and networks through SEO and optimize the website;

8, complete the work assigned by the superior leadership.

Job Description of Director of New Media Operations-Job Responsibilities 5 Responsibilities:

1. Be independently responsible for the content and operation of new sailing public welfare media, formulate communication strategies and plans from the media, understand the trends of public welfare industry, disseminate sailing public welfare concepts, brands and project information, enhance brands and raise funds;

2. Have news sensitivity, be familiar with various media platforms such as WeChat official account, Weibo official account, today's headlines, Tik Tok, etc., combine hot topics, take express trains, plan communication content, and innovate online public welfare communication activities;

3. Familiar with sailing public welfare projects, able to dig project stories and write high-quality project copywriting and news articles according to project attributes and feedback;

4. Network information monitoring, collecting self-media promotion effects, mining and analyzing users' usage habits, emotions and experiences, analyzing data, summing up experience, optimizing communication environment, writing operation reports, and gathering and summarizing fans;

5. Understand the dynamics of the public welfare industry and other public welfare partners, and make a keen response to changes in the industry. Improve the influence, communication, fan activity and loyalty of sailing boats through various effective means;

6. In-depth understanding of the characteristics and resources of self-media such as WeChat and Weibo, expanding channel relations and new media resources, and establishing a sailing boat's own media resource library;

7. Be familiar with the sailing volunteer system, establish a volunteer team for new media operation, fully tap the potential of volunteers and spread volunteer stories;

8. Good communication skills and solid copywriting skills.

Requirements:

1, bachelor degree or above, major in Chinese and news communication is preferred; 1 year or above working experience in media operation or news media is preferred;

2. Strong writing and content editing skills;

3. Brilliant thinking, clear logic, and being able to make the point clear in a relaxed language;

4. Have news sensitivity, pay attention to industry trends and hotspots, be interested in content marketing, and have a deep understanding of media communication methods and creativity;

5, careful and meticulous work, familiar with WeChat, Weibo, today's headlines and other related settings from the media background;

6. Strong learning ability, good communication skills and effective teamwork;

7. Cheerful personality, good at communication, strong ability to withstand pressure and good at teamwork;

8, good aesthetics, ps, ai, and video will all be added points in the later stage.