There are roughly two types of 3D animation software, one is MAYA and the other is 3DMAX

Three-dimensional animation is an emerging technology that has emerged in recent years with the development of computer software and hardware technology. Three-dimensional animation software first creates a virtual world in the computer. In this virtual three-dimensional world, designers create models and scenes according to the shape and size of the objects to be represented, and then set the movement trajectory of the model, the movement of the virtual camera and the scene according to the requirements. Other animation parameters, and finally assign specific materials to the model as required and add lights. When all this is completed, the computer can automatically calculate and generate the final picture.

The way 3D animation technology simulates real objects makes it a useful tool. Due to its accuracy, authenticity and infinite operability, it is currently widely used in many fields such as medicine, education, military, entertainment and so on. In terms of film and television advertising production, this new technology can give people a refreshing feeling, so it has been welcomed by many customers. Three-dimensional animation can be used for special effects production (such as explosions, smoke, rain, light effects, etc.), stunts (car crashes, deformations, unreal scenes or characters, etc.), advertising product displays, opening credits, etc. in advertisements and movies and TV series.

Compared with real-shot ads, 3D animation ads have the following characteristics:

It can complete shots that cannot be completed with real-shot ads

The production is not affected by factors such as weather, season, etc.

Higher technical requirements for production staff

Higher modifiability, quality requirements are easier to control

Lens that are too expensive to shoot in real life can be shot through 3D Animation is implemented to reduce costs

Dangerous shots in real shots can be completed through three-dimensional animation

Shots that cannot be reproduced can be simulated through three-dimensional animation

It can beautify the displayed product

The expressiveness of the picture has no physical limitations of the photography equipment. The camera in the three-dimensional animation virtual world can be regarded as an ideal movie camera, and the production staff is equivalent to the director. , photographers, lighting designers, artists, and scenery. The quality of the final picture depends only on the level, experience and artistic accomplishment of the production staff, as well as the technical limitations of 3D animation software and hardware.

The production cycle is relatively long

The production cost of three-dimensional animation advertisements is proportional to the complexity of the production and the degree of realism required, and increases exponentially.

Although the threshold for entry into 3D animation technology is low, it takes years of unremitting efforts to be proficient in and use it skillfully. At the same time, you must continue to learn new technologies as the software develops. It has the highest technical content among all film and television advertising production forms. Due to the technical complexity of 3D animation technology, it is unlikely that the best 3D designers are proficient in all aspects of 3D animation.

Three-dimensional animation production is a work that closely combines art and technology. During the production process, on the one hand, it is necessary to fully realize the requirements of advertising creativity technically; on the other hand, it is also necessary to artistically recreate the color tone, composition, light and shade, lens design and combination, and rhythm control. Compared with graphic design, 3D animation has more concepts of time and space. It needs to learn from some rules of graphic design, but more importantly, it must be created according to the rules of film and television art.

Character animation refers to the technology of using three-dimensional animation to create virtual characters or animal characters. 3D animated characters can move in 3D animated scenes, or can be combined with real-life scenes in post-production. The movies "Shrek" and "Final Fantasy" are representative works of character animation. Its unique expressive power is welcomed by many advertisers.