Live car sales is a way to sell cars by using the webcast platform. Its predecessor can be traced back to the traditional car sales model, including 4S stores, exhibition halls and sales staff. However, through the Internet and the live broadcast platform, the live broadcast of car sales has realized the integration of online car display, explaining product characteristics, answering users' questions, online trading and other functions. This model has developed rapidly in recent years, which has brought some changes in car buying experience and sales methods.
The rise of auto sales live broadcast has promoted the transformation and upgrading of auto sales channels to a certain extent. Traditional physical stores still play an important role, but live car sales, as a new sales method, provide consumers with more choices and convenience, and at the same time create more employment opportunities. In the future, with the development of technology and the changes of users' needs, live car sales are expected to continue to innovate and develop, bringing more efficient and personalized car buying experience to car consumers.