Tik Tok is a video social platform, and its commercial essence is traffic portal. It should have an advertising publishing platform equivalent to the provisions of the Advertising Law. According to the Tort Liability Law, it intentionally connives others to use the platform to sell, and it can also be considered that * * * is jointly and severally liable with the infringer. There is a phenomenon of selling fakes on social platforms like Tik Tok. Relevant state institutions need to strengthen supervision, follow up in time, and resolutely put an end to the proliferation of fake sales.

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In addition to the necessary business license, Tik Tok's small shops also need to submit the category qualifications of the industry for different product categories, such as business license, production license, brand authorization and quality inspection report.

It should be noted that many words cannot appear, and cosmetics have no disease-related words. You can cut off the part about the effect and upload it by clipping the picture, followed by the words related to advertising law, and avoid the words first, exclusive and last.

Judging from the types of prohibited goods, the logic of Tik Tok is not to build a shopping platform, but the content is still the foundation. Therefore, if the product can't be sold directly on the Tik Tok platform, then the Tik Tok account should be well-content, attract fans, and then direct the traffic to other platforms.

Baidu encyclopedia -Tik Tok

People's Daily Online-It is difficult for consumers to supervise the live broadcast platform of high imitation cosmetics.