The storefront image of a beauty salon has a good opportunity and is the first condition to attract customers. There is no good storefront image, such as outdated storefront decoration, dilapidated signboards and dim lighting in front of the store. Even if your technology is high, your beauty products are of good quality, your publicity work is well done and your price is low, I'm afraid it's hard to sell them, because first of all, our image has created a very bad impression on customers, so it's hard to attract customers. So the first thing we want to sell to our customers is a good storefront image.

It is not enough to attract customers just by having a good store image. We should also learn to cultivate our repeat customers, old customers and even loyal customers, so as to make money continuously. So we should sell our word of mouth to our customers, let them have a good image of our beauty salon, and stay, sublimate it into word of mouth and spread it for us. Attract and retain customers, and then introduce them to us through the retained customers. In this way, we can successfully promote our image.

2. Sales atmosphere

The atmosphere of beauty salons will determine whether customers accept our services, and the satisfaction with services has a great relationship with whether they buy our products. Many beauty salons often create a good business atmosphere in the store during the light business hours, such as 9: 00 am-165438+0: 00 am, for example, let beauticians take turns to play the role of customers to carry out some beauty activities.

First, it increases the opportunities for beauticians to exchange and learn, and also allows beauticians to evaluate their own technical level, and this evaluation can be used as a proof of how much bonus is paid to beauticians every month; The biggest purpose of these activities is to create a good business atmosphere, so that customers who occasionally spend at this time can immediately feel this atmosphere and feel that our business is very formal and our service is very professional. But many beauty salons ignore the creation of this atmosphere. When the business is very light, they let the staff do private affairs or flirt, which often scares away the visitors and leaves them with a very bad impression.

3. Sales service

When customers enter the store, in addition to providing general etiquette services (such as smiling reception, tea delivery, etc.), they should also provide professional technology, product introduction, psychological problem solving, patient listening to customers and professional information services.

4. Sales information

When customers lie down to receive service, they should try their best to communicate with customers. Usually, I chat with my guests about some life-related topics, such as personal professional makeup, family makeup, evening makeup and other makeup methods, fashion clothes, foreign beauty trends and so on. Let the guests feel that they have not only come here for beauty, but also learned something.

5. "Human trafficking"

"Salesman" here refers to how to successfully sell ourselves to customers, so as to establish a good cooperative relationship and trust with customers, make customers trust you, believe you, accept you and even rely on you, and lay a good foundation for us to provide technical services and promote products to customers. Among them, we can sell the following points to our customers: selling smiles, selling gestures, selling reception skills, selling skills and selling professional knowledge.

6. Sales techniques

Having good professional skills is the main means for us to earn money, but it is not the best way. Our beauty salon should propose to beauticians: "Earn money with your heart, not just with your hands".

Step 7 sell products

Only by providing customers with the above good services can we easily and successfully sell products to customers. This is a typical "love me, love my dog" phenomenon. Assuming that the above services are not the foundation, the more we say how good a product is, the more customers doubt it, and the more they feel bad. So first of all, we should establish communication with customers, so that customers can feel their trust in us. This is why the two ultimate means for us to gain benefits-selling technology and buying products-should be placed in the lowest position.