Compared with other medical projects, dental medicine does not have high standards for technology and equipment, and the risk accident rate is still very low! How could capitalists let go of a project that combines the "advantages" of large market potential, simple operation, low accident rate, low equipment requirements, and high profits? Therefore, in recent years, more and more private dental clinics have been opened on the roadside. In the final analysis, the market demand is increasing day by day.
According to data from my country’s Fourth National Oral Health Epidemiological Survey, more than 90% of adults in our country are currently suffering from or have suffered from oral problems in the past. The number of patients alone is as high as 560 million, and the number of dental patients is still increasing.
Such a huge "market cake" should not be concentrated entirely in the hands of hospitals, so with the permission of relevant departments, major capital began to pour into the dental market crazily.
In 2008, the dental medical market share was only 20 billion. By 2017, this astonishing number directly reached 86 billion!
Seeing that the dental market is becoming more and more prosperous, coupled with the advantages of low threshold, high pricing power, and high gross profit margin, more and more small and medium-sized capitals are beginning to squeeze into this market.
The most important thing is that dental disease is very special. Once you suffer from this disease, taking medicine will not help much, and you are not good at treating it yourself. If you choose to "suffer", it will only get worse. For example, dental caries, chronic periodontitis, missing teeth, irregular tooth arrangement, odontoma, etc. How can ordinary people get these things? It’s not a cold. Even if you don’t take medicine, half a month of rest will pass. Most dental diseases are getting worse and worse, and more and more young people are beginning to pay attention to the effect of teeth whitening. These situations have led to people having to go to specialized dentists. The place can solve it!
The difference between private dental clinics and hospital dental departments:
1. Different costs lead to different pricing
Drugs sold within the hospital (not counting those sold next to the hospital) Pharmacies) are basically sold at the purchase price. If you don’t believe it, you can check some of the regulations of the relevant departments in our country and you will find it. However, the comprehensive costs of hospitals are extremely huge, such as doctors' annual salaries, expensive equipment, etc. When there is no profit from drugs, the pricing of treatment items in certain departments may be higher.
As for the small-scale private dental clinics on the roadside, there are only 1 to 3 people, and the cost is only rent, labor, water and electricity. As long as the equipment problems are solved, the clinic can basically be operated. The cost of oral treatment projects is low, the market price is high, and the profit margin is large. Although the brand of private dental clinics is not as good as that of hospitals, the advantage is that they can use "low prices" to attract customers.
For example, for the same tooth filling, the hospital quotes 500 and the private dental clinic quotes 300. When consumers compare prices, they think: "Everywhere you go, you'll get refills. Of course, choose the cheaper one. After all, it's not easy to make money!" Therefore, private dental clinics have pricing power, and because of different costs, most private dental clinics The prices of dental clinics are lower than those of hospital dental clinics.
2. Different technical levels
Needless to say, the technical level of the hospital’s dental clinics. A large hospital needs equipment and a director. Facing dental problems, the hospital is simply is more than enough. Although private dental clinics will have at least one doctor with a "Dental Physician License", no one can guarantee the quality of this doctor.
For example, the standard for obtaining a dentistry license is 60 points. So how do you know whether a doctor in a private dental clinic has a "score" of 61 or 99? But hospitals are different, especially large hospitals. The standards for practicing doctors are very high, with most of them scoring above "80 points."