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How to understand the attitude of St. Rowling brand?
With the development of society, people's requirements for beauty are also rising. Walking into a beauty institution or choosing a plastic surgery hospital has gradually become a normal life. Big data shows that the number of people receiving medical beauty is as high as 65.438+0.4 billion, and anti-aging products have become just needed, and users have exceeded 700 million. In order to meet people's demands against aging as much as possible and stabilize the market gap, what we need to do is to further promote this normalized behavior to become a part of daily life and provide portable products and services for people who pursue beauty. So, how to realize this added value? How to make beauty simple and keep people young is no longer an unattainable and costly thing?

After three years of market experience, practice and iteration, "Saint Laurent" brand takes "linking the global beauty industry" as its strategic planning and "let beauty and love coexist" as its slogan, and through the integration of global resources with a calm and confident attitude, it has finally become the industry benchmark of "light medical beauty" in Southeast Asia market, and established its reputation. With the aggravation of skin aging caused by pressure and environmental problems, the demand in the domestic market is also growing, so the brand team of Saint Laurent thinks it's time to go home and serve the women of the new era in China. Therefore, today, St. Rowling regained her confidence and decided to build a first-class national independent brand.

Frozen youth brings beauty and love together.

Saint Laurent focuses on the research and development style of "Daily Medical Beauty Line", which is convenient, effective and unique. We not only see the deep demand of China consumers for the beauty of home care, but also inherit the wish of "China brand goes global and national brand takes root in the nation". Saint Laurent's products mainly aim at the problems of skin aging and dullness, and provide consumers with complete, scientific and effective skin care programs. Compared with ordinary skin care products, Saint Laurent always keeps the product quality consistent with the level of cinema and medical beauty, so that consumers can easily operate and use it at home, achieving the effects of anti-aging, firming skin, exquisiteness and elasticity.

Keep a young heart and stay young forever. Therefore, Saint Rowling's products are not only in effect, but also in the concept of its whole process. Feel the ingredients of the product, feel the changes it brings to you, feel the pleasure you experience during the use of the product, feel yourself in time, find yourself and love yourself more. Love is the root that nourishes everything, and beauty is a result. We nourish fundamentally, and the results come naturally.

Be a good leader and seize every opportunity in the market.

Ms. Su Wenya, president of Guangzhou Saint Laurent Biotechnology Co., Ltd. in Asia-Pacific, told us that she firmly believes Saint Laurent can be unique in the domestic market and set sail quickly.

First of all, St. Rowling's brand positioning, brand dimensions and core values will leave a unique impression on customers and establish a long-term and stable relationship with consumers. Secondly, speaking with products, St. Rowling can be different only by leading and not following the market. Thirdly, with ten years' keenness and foresight in the market, through the differentiated advantages of the enterprise itself and the strong competitiveness of the brand, we have opened up diversified sales channels, formed online and offline synchronous development, multi-angle cut-in and multi-platform operation, and let more people see the advantages of St. Rowling.

Finally, consolidate strategic planning, actively promote the optimization and upgrading of internal systems of enterprises, and enhance the cohesion of enterprises. Saint Rowling will join hands with the market to build our own brand.

Set off a new wave of national gene anti-aging

At the factory visit in June 5438+065438+ 10, Mr. qu, executive director of Asia-Pacific region of Guangzhou saint Rowling biotechnology co., ltd., pointed out that the brand's future plan is to continue to improve its research and development capabilities, continue to expand offline stores and optimize brand building. At the same time, St. Rowling will give full play to the advantages of sharing economy and establish a marketing model that directly faces end consumers.

Everyone is both a sharer and a user. We should change from self-orientation to consumer-orientation, and let more people get better products at lower cost through online and offline multi-party layout. Saint Laurent will adhere to this concept, insert the brand flag into every corner of the world, let us set off a new wave of genetic anti-aging for the whole people, and create an "anti-aging face project" for our 654.38 billion women! "

In the future, anti-aging will become a compulsory course for all women, and Saint Laurent will become the preferred national brand.