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The difference between neighborhood shopping malls and community shopping malls

Supermarket itself is an important part of the commercial retail format, and "supermarket" is a format. However, business in the 21st century is an era of big business that advocates resource integration, advantage linkage, and information sharing. . In this era, the "survival of the fittest" that has always been popular in us is still in effect. However, the combination of supermarkets and supermarkets, the integration of supermarkets and department stores, and the integration of supermarkets with other business formats and other business fields will eventually lead to a simple transformation. Supermarkets and simple department stores are weak in the large market environment of "domestic competition and internationalization". In the next few years, the "supermarket" format will surely have new blood joining, or the traditional format will be reintegrated. , or it is the marriage of old and new between "new ideas" and "old stores". According to the different buildings, facilities and shapes of shopping malls, the International Association of Shopping Centers subdivides shopping malls into "Mall" (parking lot). There is a certain distance between the stores, usually underground or on the periphery of the overall building, and the stores are connected by dedicated pedestrian streets, such as regional and super-regional shopping malls) and strip centers (there are parking lots in front of the stores, and between stores There are usually no dedicated trail connections, such as neighborhood type, community type, etc.) It can be seen that, strictly speaking, shopping malls are not a commercial format, but a brand-new commercial gathering form that is planned and implemented. A high degree of organization means that groups of stores with different formats and cultural, entertainment, financial, service, exhibition and other facilities with different functions are gathered together in a new way in a planned way. It usually takes the retail industry as the main body. Compared with commercial streets that are formed spontaneously, shopping malls are operated as a single unit in their development, construction, operation and management: generally, property companies build buildings and rent out sites, and professional commercial management companies implement unified leasing, management, and management. Promotion, tenants decentralized operations.