The market performance of Glory 50 Series is really bright. Just one minute after the official launch on June 25th, the online sales of this new product, which was highly anticipated by the glory team, exceeded 500 million. The media commented that it "has achieved a comprehensive upgrade in image, experience and performance" and "the return of the king of glory digital series".
Although glory has never left the smart phone market, the low-key in the past few months has made the release of glory 50 series give the outside world a feeling that the glory of striding forward and leading technological innovation is back.
The day before the release of Glory 50 Series, Fang Fei, President of Glory Product Line, published an article entitled "Extreme Productism of Glory 50 Series" through Weibo, which revealed the R&D story behind the birth of Glory 50 Series and elaborated in detail the concept that Glory adheres to two-wheel drive. Fang Fei's lyrics are sincere and attract people to sing.
What has glory experienced in the R&D cycle of Glory 50 series, which is as long as 2 1 1 day?
Through 2 1 1 day, where does the power of glory come from?
Due to well-known reasons, Glory experienced an unforgettable farewell in June last year165438+1October, and the glory team devoted themselves to the research and development of Glory 50 series.
Fang Fei revealed in the article that in the first few days, some people in the team were moving, others were developing, and the lights in the laboratory were always on until the early hours of the morning. She admits that the research and development process is painful and happy. Out of the pursuit of ultimate aesthetics and experience, the glory team creates problems for themselves and solves them one by one. The outside world is curious, where does the power of glory come from?
Whether an individual or an organization, there are usually only three driving forces: instinctive survival impulse, external power drive and internal self-drive. What kind of driving force often determines the pattern and fate of individuals or organizations. Careful observation, we will find that those successful individuals or enterprises often rely on both external and internal driving forces.
For the glory at this stage, the basic survival drive is needless to say. In the R&D cycle of Glory 50 Series, which is as long as 2 1 1 day, Glory relies on the "two-wheel drive" explained by Fang Fei: demand-driven from external consumers and self-driven to lead technological innovation and experience upgrading. The former is more to meet the needs of consumers, while the latter contains an internal driving force of self-breakthrough, self-realization and glory.
On the one hand, Glory constantly understands the consumption trend, listens to the real voice of consumers, and transforms the voice of consumers into real functions and products. For example, the Vlog function featured in the Glory 50 series is behind the accurate insight into the needs of users to shoot short videos. On the other hand, Glory increased investment in technology, persisted in breakthrough innovation, and, as always, led the trend through technological innovation and upgraded the user experience. For example, Snapdragon 778G chip is also adopted, but the Glory 50 Series deeply activates the chip potential through technologies such as GPU Turbo X and LINK Turbo, so as to achieve "the same chip, higher-end experience".
It is under the two-wheel drive that the Glory 50 Series has achieved the ultimate in aesthetics, experience and innovation.
Extremism, survival philosophy under stock competition
In recent years, there is a saying that "only extremists can survive". As for why, few people give an answer. Through the glory 50 series products, it is not difficult to find that glory is trying to give its own answer.
In the smart phone industry, without the industry background of stock competition, there is no extreme productism. After the tide of smartphone replacement ended, the market has always lacked sufficient motivation to replace it. In order to let consumers change their mobile phones, manufacturers have tried their best, from curved screens to folding screens, from fast charging to 5G. Although these innovations have brought some stimulus to the market, it is difficult to reproduce the large-scale replacement tide. Coupled with the impact of the epidemic, the global smartphone market has fallen into an unprecedented downturn and fierce stock competition.
On the other hand, the smart phone industry chain is highly mature, and the homogenization competition is increasingly prominent. Different brands use the same supply chain components and technologies. Under such circumstances, mobile phone manufacturers have only two ways to go: one is to seize market segments with differentiated positioning, such as the brand of game mobile phones that has emerged in recent years; The second is to achieve the ultimate product, superior to all competitors, in order to achieve a breakthrough.
Glory chose the second way, and chose to make the aesthetics, experience and innovation of products the ultimate to survive. In the stock competition, opportunities only belong to the most dazzling strong. Extreme productism is the survival philosophy under the stock competition.
Glory 50 series is the product of extreme productism. To make products exquisite to the extreme, and then achieve "extreme quality", this requires very high self-requirements. Fang Fei revealed that in order to make the lens module of Glory 50 perfectly symmetrical, Glory organized two architecture teams to find a satisfactory solution after three rounds of PK. In order to improve the look and feel of the product, engineers performed high-precision "micro-shaping" on the screen like scalpels.
Because of this, although lens modules, screens and other components come from the supply chain, the glory team has surpassed the supply chain with the concept of ultimate productism.
In fact, in the development of Glory in the past, the concept of extreme productism runs through to this day. When the industry was caught in price competition several times, glory always insisted on "quality-price ratio", which is also the performance of extreme productism. In the final analysis, the final product is the core competitiveness.
At dawn, glory returned to its former glory.
Glory brand has been playing a leading role in scientific and technological innovation and trend culture in the growth process of just a few years, and has made remarkable achievements and honors in the global market. However, due to well-known reasons, for glory, everything in the past has become the past, and the road to the future is largely to regain the past glory road with glory.
As the digital flagship series of glory, Glory 50 series let the outside world see the glory of glory brand again. The market gave the most direct feedback to this new product. Zhao Ming, CEO of Glory, couldn't hide his joy in the Weibo released in the early morning of June 26th. He congratulated the purchasing and supply team for fulfilling their commitments. "But the products are selling too well, so the delivery is not enough!" Obviously, the hot sale of Glory 50 series has challenged the production capacity.
After many hardships and twists and turns, the glory team is most gratified that the brand appeal of glory is still there, and consumers' trust in glory products is still there. After 2 1 1 day of silent research and development, glory ushered in the dawn and regained its former glory.