1965 one of the earliest companies in the United States to fully launch men's skin care products. Today, Mary Kay cosmetics company's men's skin care products account for 65,438+07% of the American market share in the men's skin care products market.
1969 send the first batch of pink cadillacs to five executives. Mary Kay cosmetics company builds a factory in Dallas. Today, Mary Kay cosmetics company owns the largest factory in the southwest of the United States, which is about the size of three football fields.
1979, Mary Kay's first beauty consultant was paid more than 1 million dollars. Now Mary Kay has won the highest honor of the national supervisor, with a total reward of more than 6 million US dollars.
198 1 year, Mary Kay's autobiography was published, and more than one million copies have been sold so far.
1984 first ranked among the most worthy investment companies in the United States 100. Mary Kay talks about people's management.
1989 rejected animal experiments for the first time and exhibited other detection methods. Initiated and organized the "material reuse" activity, and has collected more than/kloc-0.5 million tons of paper, plastic, glass and aluminum products so far.
199 1 The annual retail sales exceeded one billion dollars.
1992, Mary Kay cosmetics was listed in the Fortune 500 companies in the United States.
1993, Mary Kay won the title of "100 companies worth working in the United States" again, becoming one of the 55 companies that won this honor again. At the same time, it is also listed as one of the "10 best female employment companies in the United States". The Mary Kay Museum opens at its headquarters in the United States. Industrial sales figures show that Mary Kay has become the best-selling facial care and makeup brand in the United States. Once again, he was selected as one of the Fortune 500 powerful enterprises in the United States, ranking 57th.
1994, the business has expanded to 22 markets around the world, including Japan.
From 65438 to 0995, Mary Kay entered China for the first time and was approved by the State Administration for Industry and Commerce, becoming one of the first three direct selling enterprises operating in China. In April, Hangzhou, China set up a factory to supply the market demand in China. Mary Kay's third book, You Can Have It All, was released and jumped to the best seller list on Wall Street within a week. Once again, it was listed in the Fortune 500 companies in the United States.
1996, Mary Kay Ash Charity Foundation was established with the purpose of providing research funds for female cancer, including breast cancer research. Women's International will commend Mary Kay for her special contribution to equality and the advancement of women. Melanie Kay Aish was reported by Forbes: the greatest corporate story in history with 20 other entrepreneurs, and she was the only woman among them. For ten years in a row, it broke through sales and retail sales of more than $2 billion, and its business expanded to 27 countries and regions around the world.
1997, the total retail sales exceeded $2 billion. Mary Kay Ash Charity Foundation provided 500,000 dollars to famous cancer research experts to conduct in-depth research on the diagnosis, prediction, prevention and treatment of female cancer.
From 65438 to 0998, Mary Kay China Company successfully transformed into the first professional cosmetics company approved by the state and legally hired professional beauty consultants to promote products. Mary Kay cosmetics company once again ranks among the 65,438+000 most worthy companies in the United States selected by Fortune magazine. As one of the 65,438+000 companies worthy of employees' investment, Mary Kay's business philosophy and experience participated in the caring competition with other 65,438+04 famous companies.
1999, Marilyn Kay Aish donated another $500,000 to cancer research institutions. Business expansion to 28 countries and regions such as Brazil; Mary Kay's website was established to develop the e-commerce business of beauty consultants and clients.
In 2000, Mary Kay Foundation launched a charity donation activity to protect women's rights and oppose violence. The company's business has expanded to 35 countries and regions including Arsac, Slovakia and the Philippines.
Open up Mary Kay online public resource service with special e-commerce function for beauty consultants and customers. More than 50% of the products ordered by beauty consultants are completed through online transactions, which makes Mary Kay a leader in online transactions and greatly supports sales. 200 1 So far, Mary Kay Charity Foundation has donated more than 5 million dollars for cancer research in the United States.
At the beginning of the company's establishment, Mary Kay took "enriching women's lives" as her own responsibility and devoted herself to creating "a career enjoyed by women all over the world". She hopes to provide opportunities that women don't have anywhere else: opportunities for unlimited development in income, career development opportunities and personal ambitions. While Mary Kay is committed to providing consumers with high-quality products, she has always realized the company's mission with positive values and the spirit of mutual care: to create more income opportunities for beauty consultants and help company employees experience career success.
Because Mary Kay has successfully created a good working atmosphere for women, Fortune magazine has repeatedly listed it as one of the top ten best companies for women to work in the United States, becoming the only cosmetics company in the list of "100 employees working in the United States". Therefore, the International Women's Forum praised Mary Kay Company for its special contribution to the equality and improvement of women's status.
Mary Kay China Company 1995 Mary Kay established the first overseas factory-Hangzhou Mary Kay Cosmetics Factory in China, with a total investment of 20 million US dollars and advanced production equipment. 1996 March Mary Kay China Branch officially opened in Shanghai. With its high-quality products, effective skin care methods, thoughtful pre-sale and after-sales service, strict self-management mechanism and strong sense of social responsibility, Mary Kay brand has quickly won the welcome of consumers and the respect of domestic industrial and commercial circles, and has also been recognized and supported by government departments at all levels. 1998 Mary Kay also passed the ISO9002 quality management and quality assurance system certification. Now, Mary Kay has spread all over more than 20 cities in China, and has paid about 200 million yuan in taxes to the state. On this basis, Mary Kay, who is full of enthusiasm and confidence in China, is planning to further build Mary Kay China Company and its factory into Mary Kay's production and sales center in the Asia-Pacific region.
From 65438 to 0998, Mary Kay Company was the first professional cosmetics company which was approved by the Ministry of Foreign Trade and Economic Cooperation, the State Administration for Industry and Commerce, the State Bureau of Domestic Trade and other relevant government departments and hired salesmen (beauty consultants) to handle products. It is essentially different from those pyramid schemes such as "mouse club" which are strictly prohibited and banned by the state. It illegally operates, profiteers and harms the interests of consumers. Mary Kay's marketing model in China is completely legal and sustainable.
In order to reward Mary Kay China's brilliant achievements and outstanding contributions in 2000, Mary Kay's Dallas headquarters specially presented a Panlong sculpture as a commendation.
In China, Mary Kay's goal is not just to make money. It promises to give China women "more beautiful changes than make-up, more wonderful creations than success, and richer promotion than self-confidence" to help them devote themselves to image enhancement, personal development and self-realization. Therefore, Mary Kay China Company not only simply provides different levels of training for each of its beauty consultants and teaches them many professional skills, but also helps many ordinary China women to become self-confident, self-reliant and independent professional women or independent operators with their own businesses. Mary Kay left a deep impression on helping women in China enrich and improve themselves.
"I can, so can you!" "You can have everything!" This is the successful philosophy that Mary Kay keeps telling her beauty consultant. Today, this philosophy is widely spread in China (not only among women). Mary Kay doesn't believe in so-called strong women. She only believes, "Stick to it and never look back. All your dreams will come true."