Andy Lau's "Qing Xiaoman" has won the support of more than 5 million fans. It once swept the screen in the circle of friends, making everyone moved. But less than a day later, things turned around. A blogger with 3 million fans came out to speak, pointing out that his copywriting had been plagiarized. In response, Andy Lau immediately deleted the video, and Audi immediately apologized. 1. Andy Lau’s “Celebrating Xiaoman” incident has escalated again! Official media made an official statement

On May 22, official media made an official statement, escalating Andy Lau's "Qing Xiaoman" incident again. The official media commented on the plagiarism of Audi's advertising copy and said: "You can't apologize." Indeed. , a sentence of "poor supervision and lax review" will make the efforts of the original workers go to waste without getting any reward, which is really embarrassing.

After plagiarizing, an apology means that everything is gone. Such low-threshold plagiarism also encourages more plagiarists to follow suit. Official media said: "Protecting originality means protecting innovation." Once an industry loses innovation, it will inevitably be like a pool of stagnant water, let alone development. So there must be zero tolerance for such behavior. Official media said that the industry must reflect on how to form an effective prevention mechanism! Indeed, the industry has been reflecting and protecting, but it has never formed an effective mechanism. After plagiarism occurs, most cases require original workers to come forward to defend their rights. However, it is difficult to safeguard rights, and there is no commercial return after safeguarding rights, which also makes these original workers look ugly. 2. The mastermind behind the scenes surfaced

After Andy Lau stepped on the thunder and Audi fell into the trap. The man behind Andy Lau's "Qing Xiaoman" incident also surfaced. It is reported that this incident was produced by a third party called "Shangsi Advertising", and all creative copywriting was also undertaken by this company. The company issued a statement afterwards, saying it deeply apologized to Mr. Andy Lau and Audi for causing trouble to them. At the same time, they also apologized to the original author and emphasized that they will try their best to make up for everyone's losses. Does the implication mean that you have to lose money?

But the phrase "try your best" is really a bit ambiguous. Who knows whether the way you try your best is the way others are casual? I have to say that Mr. Andy Lau is really miserable. He accepted an Audi advertisement without any reason, and it became popular as soon as it was released. And he was also accused of copywriting plagiarism for no reason. It’s true that misfortunes never come singly!

Informed sources revealed that this "Qing Xiaoman" advertisement was a draft and was approved without modification. At that time, the "creator", no, the plagiarist even posted a message to celebrate, saying he was very happy. Indeed, the success rate of plagiarism is always the highest. In addition, I have to say that some netizens found out that before Peking University Mange, someone had already posted similar copywriting in 2017. It also makes people have doubts about the originality of the original author's rights protection. Who is the original?

It is worth mentioning that whether it is Da Man Ge, Andy Lau, Audi, or a third-party advertising company, the poems in their copywriting are original works by Zeng Guofan. Logically speaking, can Zeng Guofan's descendants benefit from Zeng Guofan's related creations? There is no doubt that it is impossible. Even if someone can prove that he is a descendant of Zeng Guofan, it is useless to use the documents of deceased celebrities. For example, some people recite Li Bai's poems every day, but Li Bai does not receive half a dime for it. Summary:

It must be said that the road to original rights protection is a long one. Where is the road? I hope that after this incident, people will start to pay more attention to the rights of original authors, and at the same time appeal to all practitioners not to plagiarize.