You can refer to the following information: 1. The plan summary is listed in front of the business plan, which is the essence of the condensed business plan. The outline of the plan covers the main points of the plan, making it clear at a glance, so that readers can review the plan and make judgments in the shortest time. The plan summary generally includes the following contents: company introduction, main products and business scope, market overview, marketing strategy, sales plan, production management plan, managers and their organizations, financial plan, capital demand, etc. When introducing an enterprise, we should first explain the idea of establishing a new enterprise, the formation process of new ideas, the goal and development strategy of the enterprise. Secondly, it is necessary to explain the present situation, past background and business scope of the enterprise. In this part, we should objectively comment on the past situation of the enterprise, and avoid the heavy and light. A pertinent analysis can often win more trust, which makes it easy for people to agree with the business plan of the enterprise. Finally, it is necessary to introduce the background, experience, experience and expertise of entrepreneurial entrepreneurs themselves. The quality of entrepreneurs often plays a key role in the performance of enterprises. Here, entrepreneurs should try to highlight their own advantages and show a strong enterprising spirit in order to leave a good impression on investors. In the plan summary, the enterprise must also answer the following questions: (1) the industry in which the enterprise is located, the nature and scope of its operation; (two) the contents of the main products of the enterprise; (3) Where is the market of the enterprise, who are the customers and what are the demands; (4) Who are the partners and investors of the enterprise; (5) Who are the competitors of the enterprise and what influence the competitors have on the development of the enterprise. Try to be concise and vivid. In particular, it is necessary to explain in detail the differences between their own enterprises and the market factors for their success. If an entrepreneur knows what he has done, just two pages of summary is enough. If the entrepreneur doesn't know what he is doing, the summary may be more than 20 pages. 2. Introduction of products (services) When evaluating investment projects, investors are most concerned about whether and to what extent the products, technologies or services of venture enterprises can solve real-life problems, or whether the products (services) of venture enterprises can help customers save money and increase income. Therefore, product introduction is an important part of business plan. Product introduction should generally include the following contents: product concept, performance and characteristics, main product introduction, product market competitiveness, product research and development process, new product development plan and cost analysis, product market prospect forecast, product brand and patent. In the part of product (service) introduction, entrepreneurs should explain the product (service) in detail, which should be accurate and easy to understand, so that non-professional investors can understand it. In general, product introduction should be accompanied by product prototype, photos or other introductions. Generally speaking, product introduction must answer the following questions: (1) What problems do customers want the products of the enterprise to solve, and what benefits can customers get from the products of the enterprise? (2) What are the advantages and disadvantages of the enterprise's products compared with those of competitors? Why do customers choose their own products? (3) What protection measures have the enterprise taken for its products, what patents and licenses the enterprise has, or what agreements have been reached with the manufacturers applying for patents? (4) Why can the pricing of enterprise products make enterprises generate enough profits, and why do users buy enterprise products in large quantities? (5) What methods do enterprises adopt to improve the quality and performance of products, and what plans do enterprises have for developing new products, etc. The content of product (service) introduction is more specific, so it is easier to write. Although it is necessary to praise our products to promote sales, it should be noted that every promise of an enterprise is a kind of "debt" and we should try our best to honor it. Please remember that entrepreneurs and investors have established a long-term partnership. Empty promises can only be complacent for a while. If an enterprise can't fulfill its promise and repay its debts, its reputation will be greatly damaged, so it is despised by real entrepreneurs. 3. After people and organizational structure have products, the second step for entrepreneurs is to form an effective management team. The quality of enterprise management directly determines the size of enterprise management risk. High-quality managers and good organizational structure are important guarantees for managing enterprises well. Therefore, venture capitalists will pay special attention to the evaluation of management team. Managers of enterprises should complement each other and have team spirit. An enterprise must have professionals in charge of product design and development, marketing, production and operation management, corporate finance and so on. In the business plan, it is necessary to define the main managers, introduce their abilities, their duties and responsibilities in the enterprise, and their past detailed experiences and background. In addition, in this part of the business plan, the company structure should also be briefly introduced, including: the organization chart of the company; Functions and responsibilities of various departments; Heads of departments and main members; The company's salary system; List of shareholders of the company, including stock options, proportions and privileges; Board members of the company; Background information of directors. 4. Market Forecast When an enterprise wants to develop a new product or expand a new market, it must first make a market forecast. If the forecast results are not optimistic, or the reliability of the forecast is in doubt, then investors will have to take greater risks, which is unacceptable to most venture capitalists. Market forecast must first predict the demand: is there any demand for this product in the market? Can the degree of demand bring the expected benefits to the enterprise? How big is the new market? What is the future trend of demand development and its state? What are the factors that affect demand? Secondly, the market forecast also includes the analysis of the market competition situation and the competition pattern faced by enterprises: Who are the main competitors in the market? Is there a market gap that is beneficial to the products of this enterprise? What is the expected market share of this enterprise? How will our competitors react when we enter the market and what impact will these reactions have on the enterprise? Wait a minute. In the business plan, the market forecast should include the following contents: a summary of the current market situation; Overview of competitors; Target customers and target markets; The market position of the products of this enterprise; Market area and characteristics, etc. The market forecast of venture enterprises should be based on rigorous and scientific market research. The market faced by venture enterprises is inherently more unstable and unpredictable. Therefore, venture enterprises should strive to expand the scope of information collection, attach importance to environmental prediction, and adopt scientific prediction means and methods. Venture entrepreneurs should bear in mind that market prediction is not imaginary, and the understanding of market errors is one of the most important reasons for the failure of enterprises. 5. Marketing strategy Marketing is the most challenging link in enterprise management, and the main factors affecting marketing strategy are: (1) the characteristics of consumers; (2) the characteristics of the product; (three) the enterprise itself; (4) Market environment factors. What ultimately affects marketing strategy is marketing cost and marketing benefit. In the business plan, the marketing strategy should include the following contents: (1) the choice of market institutions and marketing channels; (2) Marketing team and management; (3) Promotion plan and advertising strategy; (4) Price decision. For start-ups, it is difficult to enter the stable sales channels of other enterprises because of the low visibility of products and enterprises. Therefore, enterprises have to temporarily adopt high-cost and low-benefit marketing strategies, such as door-to-door sales, commodity advertising, giving profits to wholesalers and retailers, or giving them to any enterprise willing to distribute. For developing enterprises, on the one hand, they can use the original sales channels, on the other hand, they can also develop new sales channels to adapt to the development of enterprises. 6. Manufacturing plan The manufacturing plan in the business plan should include the following contents: the status quo of product manufacturing and technical equipment; New product production plan; Requirements for technical upgrading and equipment updating; Quality control and quality improvement plan. In the process of seeking funds, in order to increase the evaluation value of enterprises before investment, venture entrepreneurs should try their best to make the production and manufacturing plan more detailed and reliable. Generally speaking, the manufacturing plan should answer the following questions: what are the factories and equipment needed for the enterprise's manufacturing; How to ensure the stability and reliability of new products when they enter mass production; Who is the supplier for the introduction and installation of equipment; What is the design and product assembly of the production line? Lead time and resource requirements of suppliers; Formulation of production cycle standards and production operation plans; Material demand plan and its guarantee measures; What is the method of quality control? Other related issues. 7. Financial planning Financial planning needs to spend more energy on specific analysis, including the preparation of cash flow statement, balance sheet and income statement. Liquidity is the lifeline of an enterprise, so when an enterprise starts or expands, it needs careful planning in advance and strict control in the process; The income statement reflects the profitability of the enterprise, which is the operating result of the enterprise after a period of operation; The balance sheet reflects the state of the enterprise at a certain moment, and investors can use the ratio index obtained from the data in the balance sheet to measure the operating status and possible return on investment of the enterprise. Financial planning generally includes the following contents: (1) conditional assumptions of business plans; (2) Expected balance sheet; Estimated income statement; Analysis of cash receipts and payments; Source and use of funds. It can be said that a business plan summarizes what venture entrepreneurs need to do in the process of financing, while financial planning is the support and explanation of the business plan. Therefore, a good financial planning is very important for evaluating the amount of funds needed by venture enterprises and improving the possibility of obtaining funds for venture enterprises. If the financial planning is not fully prepared, it will give investors the impression that enterprise managers are inexperienced, reduce the evaluation value of risky enterprises, and increase the operational risk of enterprises. So how to do a good job in financial planning? This first depends on the long-term planning of venture enterprises? Whether to create a new product for a new market or to enter an existing market with more financial information. It is impossible for a startup enterprise that focuses on a new technology or innovative product to refer to the data, price and marketing methods of the existing market. Therefore, it should predict the growth rate and possible net profit of the market it enters, and sell its ideas, management team and financial model to investors. A venture enterprise preparing to enter the existing market can easily explain the scale of the whole market and the ways to improve it. Venture enterprises can plan the sales scale of the first year on the basis of obtaining the target market information. The financial planning of an enterprise should be consistent with the assumptions in the business plan. In fact, financial planning is closely related to enterprise's production plan, human resource plan and marketing plan. To complete the financial planning, the following questions must be clarified: (1) How big is the product delivered in each period? (2) When will the product line expansion start? (3) What is the production cost of each product? (4) What is the price of each product? (5) What distribution channels are used, and what are the expected costs and profits? (6) What kind of people do you need to hire? (7) When to start employment and what is the salary budget? etc